City of Brookfield Wisconsin Transportation Service Location: Targeted Intervention Areas Interstate Highway 94 15 miles west of Milwaukee, WI OPEN FOR BUSINESS United States Highways 18 & 45 65 miles east of Madison, WI The City of Brookfield, Wisconsin is a dynamic western suburb of State Trunk Highways 59 & 190 90 miles north of Chicago, IL Milwaukee, offering high quality development opportunities, 124 Lilly Lilly Barker Canadian Pacific Railroad outstanding demographics, and visionary City planning and Pilgrim Calhoun Calhoun Port of Milwaukee County: Waukesha municipal leadership. Our thriving city remains Southeastern Brookfield Springdale Springdale Wisconsin’s address for success. Businesses of all kinds find Air Service Size: 26 Square Miles Brookfield a desirable location for commercial expansion. Many Capitol Mitchell International, 17 miles Lilly- business owners and their employees choose to live in Brookfield. Brookfield- Calhoun- Chicago O’Hare International, 88 miles Population: 38,823 Brookfield understands that economic growth and future commercial Capitol Node Capitol Node Capitol Node Waukesha Crites Field, 6 miles investments must be balanced with the needs of existing residential Median Age: 42.5 Northwest neighborhoods, and has prepared its Master Plan to achieve an Gateway Node Office Parks 124 St.- Ten office parks within the City Per Capita Income (2000): appropriate balance. Capitol Node Covers more than 400 acres $37,292 Village Area Four major office parks along Bluemound Road Median Household Income (2000): $76,132 North Retail Centers ADVOCATES FOR QUALITY DEVELOPMENT 13 retail centers Total Housing Units: 14,203 The 2020 Master Plan for the City of Brookfield has been created 5 major shopping centers within the context of “balanced growth.” Under a balanced growth Civic Center More than 5.4 million square feet Median Equalized Home Value approach the City will strategically target and concentrate Brookfield Square is the only regional (2002): $242,330 commercial development and redevelopment in selected areas. A shopping center in Waukesha County balanced growth approach promotes the importance of Brookfield’s New Retail Development neighborhoods and of strategically diversifying Brookfield’s housing Industrial Parks (1993-2002): 1,011,115 sq. ft. opportunities, but also notes the importance of continued, yet 10 Industrial Parks Bluemound Road controlled commercial development and redevelopment efforts so 62 Buildings New Office Development that critical public improvements and services can be funded. 124th Street- Covers more than 675 acres (1993-2002): 1,203,198 sq. ft. Bluemound I-94 Hotels and Conference Space New Industrial Development Despite the Master Plan’s recommendation to minimize change in Bluemound Road Corridor 1,400 rooms and suites (1993-2002): 985,258 sq. ft. the single family neighborhoods, overall community change is Eight nationally respected properties inevitable. Demographic changes, economic cycles, market South New Institutional Development decisions, and government policies will have impacts on the City - Gateway Greenfield (1993-2002): 1,056,204 sq. ft. resulting in changes. The challenge is to anticipate and plan for these changes. Equalized Value: $4,634,492,700 For information regarding business 4th Highest in Wisconsin and development opportunities GREEN BAY within the City of Brookfield, please Green Space: 110 miles contact: 1,500 Acres of Park and Open ‘TARGETING’ ECONOMIC DEVELOPMENT Space The 2020 Master Plan recommends the City direct or concentrate MENOMONEE FALLS Department of these inevitable changes into ten “targeted intervention areas” of the CITY OF BROOKFIELD Community Development LAWRENCE 43 City. Development and redevelopment in these selected areas of the TIMMERMAN 2000 North Calhoun Road 45 AIRPORT City can be facilitated through strategic infrastructure Brookfield, Wisconsin 53005 improvements. In addition, Brookfield will be better able to PEWAUKEE WAUWATOSA Telephone: (262) 796-6694 manage, monitor, and evaluate the impacts of change, CITY OF [email protected] thereby ensuring development is proceeding in a balanced 94 ELM GROVE MILWAUKEE LAKE MICHIGAN www.ci.brookfield.wi.us manner and in the direction of community expectations 94 CRITES FIELD WEST ALLIS WAUKESHA Please review the enclosed descriptions of Brookfield’s 43 NEW BERLIN “targeted intervention areas” for development and investment opportunities within the City of Brookfield. You will find that MADISON 894 the City is progressive, enthusiastic, and willing to assist you 43 CHICAGO 60 miles MITCHELL GREENDALE 94 INTL. 90 miles in identifying Brookfield locations for your business AIRPORT See TIA map on back cover. investments. In short, Brookfield is proactively pro-business. TTARGETEDARGETED IINTERVENTIONNTERVENTION AAREASREAS CCITYITY OFOF BBROOKFIELDROOKFIELD Northwest Gateway Node Village Area The Northwest Gateway (Capitol Drive and Springdale Road) node is located at As the birthplace of modern settlement in Brookfield, the Village Area contains the western entrance to the City and should be developed as a primary numerous historic resources from which a unique neighborhood can be gateway to the City. Most of the office and light industrial properties in this created. The Village Area contains historically significant structures that can be node are located in the existing Gateway West Commerce Center, while used to enhance a unique sense of place and neighborhood identity. In addition opportunities exist for development of an additional 100+ acre office and light to tenant spaces for retail shops and services, opportunities exist for multiple- industrial park north of Capitol Drive. family residential development. The City will encourage future developments to be sensitive to the historic character of the area, and will embrace multi-story mixed-use proposals which include housing and flexible zoning. Brookfield-Capitol Node The node located at Capitol Drive and Brookfield Road contains Towne Centre, the newest mixed-use retail, restaurant, office and residential center in the City, Civic Center at the southwest quadrant of the intersection. Because of proximity to envi- The 1959 Comprehensive Plan rightfully identified the area of the Civic Center ronmental corridor amenities, development of this node should accommodate as the heart and common focal point of the then emerging City of Brookfield. public pedestrian access to these corridors. Additional retail and office The subsequent placement of the City Hall, Library and Safety Building have development opportunities exist along the Capitol Drive frontage, east of given structure to the area. The inclusion of a senior center, schools, U.S. Post Brookfield Road. Finally, the Vincent Park Business Center offers Class A Office, the Norhardt Crossing apartments and condominiums, and an upscale tenant space to prospective office occupants. shopping complex have further contributed to the sense of center. Ruby Isle Shopping Center offers retail opportunities in the heart of the City, while medical office and business service opportunities abound along North Avenue. Calhoun-Capitol Node The node at Capitol Drive and Calhoun Road offers proximity to existing services, retail and recreational/environmental amenities. A new senior Lilly-Capitol Node housing apartment, condominium and office/retail development is being con- The area surrounding Capitol and Lilly presents opportunities for local retail and structed on the north side of Capitol Drive, west of Calhoun Road. The existing office developments. The parcels at Capitol/Lilly are short and narrow, thereby Stonewood Village offers quaint shopping and dining experiences in a providing opportunities to consolidate properties for more significant charming wooded setting, while the Capitol West Plaza is a contemporary retail developments or business expansion. Orientations to Capitol Drive will become center. In accordance with established zoning policies and approved critical from an urban design perspective. The neighborhood plan suggests neighborhood plans, the City will encourage mixed-use and residential opportunities to redevelop existing properties and consolidate sites to create development in the remaining undeveloped parcels in this node. unique retail, limited multi-family residential and small office opportunities. Flexible zoning can be offered to the right projects. Bluemound Road Corridor The Bluemound Road Corridor contains one of the largest concentrations of 124th-Bluemound Node economic activity in the State of Wisconsin. It is a source of accessible The TIA at Bluemound Road and 124th Street represents the possibility of services, jobs and retail and is Brookfield’s “entertainment district,” boasting becoming a principle eastern gateway to Brookfield. Elm Grove borders the numerous restaurants and unique shopping opportunities. Three major quadrant to the north, and Wauwatosa borders the node on the east. However, opportunities exist for unique suburban development and redevelopment: the because only one quadrant is located in Brookfield, a successful gateway will anticipated redevelopment of Brookfield Square Shopping Center, potential rely upon coordination with neighboring jurisdictions. Characterized by aging infill development of retail and multi-family residential units adjacent to the industrial properties and new office and retail developments, this node offers a Brookfield Square Shopping Center, and corporate offices of distinction