May 2017 Alaska Visitor Summer 2016 Statistics Program 7 PREPARED FOR Alaska Department of Commerce, Community, & Economic Development Division of Economic Development Alaska Travel Industry Association PREPARED BY May 2017 Alaska Visitor Summer 2016 Statistics Program 7 PREPARED FOR Alaska Department of Commerce, Community, & Economic Development Division of Economic Development Alaska Travel Industry Association PREPARED BY www.mcdowellgroup.net AVSP 7: Table of Contents Executive Summary Section 1 Introduction Section 2 AVSP Overview ........................................................................................................................................... 2-1 Project Team ............................................................................................................................................... 2-2 Comparison with AVSP 5 and 6 ................................................................................................................ 2-3 Report Organization ................................................................................................................................... 2-4 Acknowledgements .................................................................................................................................... 2-5 Visitor Volume Section 3 Introduction ................................................................................................................................................ 3-1 Alaska Visitor Volume ................................................................................................................................ 3-2 Volume by Transportation Market .......................................................................................................................................... 3-2 Visitor Traffic Trends ..................................................................................................................................................................... 3-3 Visitor/Resident Ratios ................................................................................................................................................................. 3-5 Visitor Industry Indicators ......................................................................................................................... 3-6 U.S. Economic Indicators............................................................................................................................................................ 3-6 Domestic Travel ............................................................................................................................................................................. 3-7 Cruise Industry Trends ................................................................................................................................................................ 3-9 Additional Alaska Tourism Indicators ................................................................................................................................... 3-1 Visitor Volume to Alaska Regions and Destinations .............................................................................. 3-5 Visitor Volume by Trip Purpose and Origin .......................................................................................... 3-17 Volume by Trip Purpose ......................................................................................................................................................... 3-17 Volume by Region of Origin............................................................................................................................... ................... 3-18 Visitor Profile: Trip Purpose, Packages, Transportation, Length of Stay, and Lodging Section 4 Introduction ................................................................................................................................................ 4-1 Trip Purpose and Packages ....................................................................................................................... 4-2 Trip Purpose ..................................................................................................................................................................................... 4-2 Package Purchase .......................................................................................................................................................................... 4-4 Package Type ................................................................................................................................................................................... 4-5 Package Components .................................................................................................................................................................. 4-6 Cruise Type ....................................................................................................................................................................................... 4-7 Modes of Transportation ........................................................................................................................... 4-8 Entry/Exit Transportation ............................................................................................................................................................ 4-8 In-State Transportation ................................................................................................................................................................ 4-9 Vehicle Type .................................................................................................................................................................................. 4-11 Length of Stay ........................................................................................................................................... 4-12 Lodging ...................................................................................................................................................... 4-14 AVSP 7 – Table of Contents McDowell Group Page i Visitor Profile: Destination and Activities Section 5 Destinations ................................................................................................................................................ 5-1 Regions Visited ............................................................................................................................................................................... 5-2 Destinations Visited ...................................................................................................................................................................... 5-3 Overnight Destinations ................................................................................................................................................................ 5-8 Length of Stay by Location ..................................................................................................................................................... 5-11 Activities .................................................................................................................................................... 5-13 Visitor Profile: Satisfaction, Repeat Travel, and Trip Planning Section 6 Satisfaction Ratings .................................................................................................................................... 6-1 Satisfaction with Overall Experience ....................................................................................................................................... 6-1 Compared to Expectations ......................................................................................................................................................... 6-3 Value for the Money ..................................................................................................................................................................... 6-5 Recommending Alaska ................................................................................................................................................................ 6-7 Returning to Alaska ....................................................................................................................................................................... 6-8 Future Activities/Interests ........................................................................................................................................................ 6-10 Previous Alaska Travel ............................................................................................................................. 6-11 Repeat Alaska Travel .................................................................................................................................................................. 6-11 Frequency of Alaska Travel ...................................................................................................................................................... 6-12 Previous Alaska Cruising .......................................................................................................................................................... 6-13 Trip Planning ............................................................................................................................................. 6-14 Trip Planning Timeline .............................................................................................................................................................