Academic Offer 2017 – 2018 School of Business and Economics ACADEMIC INFORMATION FOR INTERNATIONAL STUDENTS – 2017/2018 Welcome to San Pablo CEU University! San Pablo CEU University (USPCEU) is a private University located in Madrid. It has two campuses, the Moncloa Campus and the Monteprincipe Campus, which is located 20km north of the city. The School of Business and Economics is located within the Moncloa Campus along with the School of Law and the School of Humanities and Communication Sciences. The Faculties of Pharmacy, Medicine and Architecture are located in the Monteprincipe Campus. As an exchange student at the School of Business and Economics at USPCEU you are able to enroll in any subject from any of the Bachelor degrees offered by the three Schools in the Moncloa Campus SCHOOL OF BUSINESS AND ECONOMICS The School of Business and Economics offers the following 4-year Bachelor Degrees: Business Administration (GAD), Marketing (GMK) and Economics (GNF). Most subjects are 6 ECTS credits, with a few exceptions of 9 ECTS. Students normally take up to 10 subjects per year (60ECTS) or 5 subjects per semester (30 ECTS). The academic year is divided into two semesters. The first (1S) or Fall semester runs from September to December. The second (2S) or Spring semester from February to May. Attendance is mandatory (at least 75%). The methodology followed is that of continuous evaluation (grades for presentations, project assignments, midterms and so on will be assigned) as indicated in the “Guía Docente” (Course Guide) of each subject. Please check these Guías Docentes at: http://www.uspceu.com/es/estudios/grado/ciencias-economicas-empresariales/administracion-y- direccion-de-empresas/guias-docentes.php. Spanish grades range from 0 to 10, being 5 the minimum passing grade. All students have two opportunities per academic year to pass a subject: ordinary exams (“Convocatoria Ordinaria”) and resit exams (“Convocatoria Extraordinaria”). Please refer to the Academic calendar for specific dates of exam periods. http://www.uspceu.com/es/facultades-escuelas/ciencias-economicas-y-empresariales/alumnos/informacion- academica.php In the event that international students cannot take the exam on the official date, they should inform their lecturer as soon as possible to find an alternative date. Under no circumstances is an exam via fax or e- mail allowed. Index 1. GAD – Courses from the Degree in Business ...................................................................................... 3 2. GMK - Courses from the Degree in Marketing ..................................................................................... 4 3. GNF - Courses from the Degree in Economics, minor in Finance/International Business ................................................................................................................. 4 4. English-taught courses .......................................................................................................................... 6 5. Description of courses ........................................................................................................................... 7 2 1. GAD - DEGREE IN BUSINESS1 a. First year: I. Fundamentals of Management ............................................................................................... 7 II. Economic Theory...................................................................................................................... 8 III. Mathematics I ........................................................................................................................... 9 IV. Information Technology ........................................................................................................... 9 V. History and Society ................................................................................................................ 10 VI. Introduction to Financial Accounting ...................................................................................... 12 VII. Economic Theory II ................................................................................................................ 13 VIII. Statistics I .............................................................................................................................. 14 IX. Business Law ........................................................................................................................ 15 X. Fundamentals of Marketing ................................................................................................... 17 b. Second year: I. Business Management and Organization I ........................................................................... 18 II. Mathematics II ....................................................................................................................... 19 III. Economic Policy .................................................................................................................... 20 IV. Financial Accounting ............................................................................................................. 21 V. World Economy and International Markets ........................................................................... 22 VI. Management and Organization II .......................................................................................... 23 VII. Macroeconomics and Monetary Theory ................................................................................ 24 VIII. Spanish Tax System ............................................................................................................. 25 IX. Cost Accounting .................................................................................................................... 25 X. English for Specific Purposes ................................................................................................ 26 XI. Spanish Economy and Economic History (only GMK) ........................................................... 27 c. Third year: I. Business Operations Management ....................................................................................... 28 II. Economic History .................................................................................................................. 29 III. Social Doctrine of the Catholic Church ................................................................................. 30 IV. Financial Operations ............................................................................................................. 31 V. Analysis of Financial Statements .......................................................................................... 32 VI. Commercial Administration Management .............................................................................. 33 VII. Statistics and Econometrics for Business ............................................................................. 34 VIII. Financial Management .......................................................................................................... 35 IX. Financial Instruments ............................................................................................................ 37 d. Fourth year: I. Management Information Systems......................................................................................... 38 II. Human Resources Management ............................................................................................ 39 III. Business Policy ...................................................................................................................... 40 IV. Professional Deontology and Business Ethics ....................................................................... 41 V. Spanish Tax System II ........................................................................................................... 42 VI. Business Strategy .................................................................................................................. 42 VII. Corporate Finance .................................................................................................................. 43 2. GMK - DEGREE IN MARKETING1 a. Third year: I. Commercial Distribution ......................................................................................................... 44 II. Marketing Research I ............................................................................................................. 45 III. Commercial Information And Communication ........................................................................ 47 1 The first and second year of the Degrees of Business and Marketing share the same courses 3 IV. E-Commerce .......................................................................................................................... 48 V. Commercial Management ...................................................................................................... 49 VI. Social Doctrine of the Catholic Church .................................................................................. 30 VII. Consumer Behavior ................................................................................................................ 50 VIII. Advertising Management ....................................................................................................... 51 IX. Commercial Logistics ............................................................................................................. 52 X. Merchandising .....................................................................................................................