Proceedings of the 32nd International Business Information Management Association Conference (IBIMA) 15-16 November 2018 Seville Spain ISBN: 978-0-9998551-1-9 Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth Editor Khalid S. Soliman International Business Information Management Association (IBIMA) Copyright 2018 Vision 2020: Sustainable Economic Development and Application of Innovation Management Conference Chair Khalid S. Soliman, International Business Information Management Association, USA Local Chair Susana de Juana Espinosa, Universidad de Alicante, Spain Special Track co-Chairs Joanna Radomska, Wrocław University of Economics, Faculty of Economic Sciences, Strategic Management Department, Poland Anna Witek – Crabb, Wrocław University of Economics, Faculty of Economic Sciences, Strategic Management Department, Poland Ewa Sta ńczyk – Hugiet, Wrocław University of Economics, Faculty of Management, Computer Science and Finance, Department of Strategy and Management Methods, Poland Sylwia Sta ńczyk, Wrocław University of Economics, Faculty of Management, Computer Science and Finance, Department of Strategy and Management Methods, Poland Conference Advisory Committee John F. Affisco, Hofstra University, USA Abdul Rahman Ahmad, Universiti Tun Hussein Onn Malaysia, Malaysia Omar Al-Azzam, University of Minnesota Crookston, USA Hesham H. Ali, University of Nebraska at Omaha, USA Ahmed Azam, DeVry University, USA Najiba Benabess, Millikin University, USA Az-Eddine Bennani, Reims Management School, France Emil Boasson, Central Michigan University, USA Regina Connolly, Dublin City University, Ireland Rene Leveaux, University of Technology, Sydney, Australia Susana de Juana Espinosa, Universidad de Alicante, Spain Xiuzhen Feng, Beijing University of Technology, China Mohammad Ayub Khan, Technologico de Monterrey, Mexico Sherif Kamel, The American University in Cairo, Egypt Najib Saylani, Florida State College at Jacksonville, USA Magdy Serour, InContext Solutions, Australia Amine Nehari Talet, King Fahd University of Petroleum & Mineral, KSA Abraham G. van der Vyver, Monash University, South Africa II Vision 2020: Sustainable Economic Development and Application of Innovation Management Program Committee Ioan-Bogdan Robu, Alexandru Ioan Cuza University of Iasi, Romania Aliza Ramli, Universiti Teknologi MARA, Malaysia Olga Konnikova, Saint-Petersburg State University of Economics, Russia Alena Levina, South Ural State University (National Research University), Russia Wan Hussain Wan Ishak, Universiti Utara Malaysia, Malaysia Nicoleta Dospinescu, Alexandru Ioan Cuza University, Romania Helena Šajgalíková, University of Economics in Bratislava, Slovakia Lenuta Alboaie, Alexandru Ioan Cuza University of Iasi, Romania Anastasia Kurilova, Togliatti State University, Russia Souhir Amri Amamou, IHES Sousse, Tunisia Intan Soraya Rosdi, Multimedia University, Cyberjaya, Malaysia Angela Roman, “Alexandru Ioan Cuza” University of Iasi, Romania František Kor ček, University of Economics in Bratislava, Slovakia Yong Jing Yi, INTI International College Penang, Malaysia Katarina Žager, University of Zagreb, Faculty of Economics & Business, Croatia Olawole Olanre Fawehinmi, Universiti Malaysia Terengganu, Malaysia Marcin Lipowski, Maria Curie-Sklodowska University in Lublin, Poland Ioana-Alexandra Bradea, Bucharest University of Economic Studies, Romania Elena Dobre, Ovidius University of Constantza, Romania Sergey I. Shanygin, St. Petersburg University, Russia Rashmi Gujrati, I. K. Gujral Punjab Technical University, India Rohail Hassan, Universiti Teknologi PETRONAS (UTP), Malaysia Ionel-Bujorel Pavaloiu, University Politehnica of Bucharest, Romania Katarina Tomi čić-Pupek, University of Zagreb, Faculty of Organization and Informatics, Croatia Bogdan Florin Filip, “Al. I. Cuza” University of Iaşi, Romania Adela Laura Popa, University of Oradea, Romania Andreea Mihaela Barbu, The Bucharest University of Economic Studies, Romania Khatijah Omar, Universiti Malaysia Terengganu, Malaysia Irina Chiriac, Alexandru Ioan Cuza University, Institute of Interdisciplinary Research, Romania Alexandru Birsan, Bucharest University of Economic, Romania George Ungureanu, University of Agriculture Sciences Iasi-Faculty of Agriculture, Romania Nidzara Osmanagic Bedenik, University of Zagreb, Faculty of Economics and Business, Croatia Camelia-Daniela Hategan, West University of Timisoara, Romania Oksana Yuldasheva, Saint-Petersburg State University of Economics, Russia Georgiy Greyz, South Urals State University, Russia Petr Dostál, Brno University of Technology, Czech Republic Maryna Pichugina, Igor Sikorsky Kyiv Polytechnic Institute, Ukraine Roberto Paiano, University of Salento, Italy Lucia Ko čišová, Comenius University, Slovakia Apetri Anisoara Niculina, Ștefan cel Mare University of Suceava, Romania Anna Budzy ńska, University of Life Sciences in Lublin, Poland Olivia Negoita, University Politehnica of Bucharest, Romania Elena Sira, University of Presov, Slovakia Mihaela-Carmen Muntean, “Dunarea de Jos” University of Galati, Romania Manique Cooray, Multimedia University, Malaysia Katarzyna Grzybowska, Poznan University of Technology, Poland Claudiu Constantin Cicea, Bucharest University of Economic Studies, Romania Ravindra Hewa Kuruppuge, Peradeniya University, Sri Lanka Simona Nicolae, University Politehnica of Bucharest, Romania Silviu Beciu, University of Agronomic Sciences and Veterinary Medicine from Bucharest, Romania Anna Hamranová, University of Economics in Bratislava, Slovakia Camelia Slave, University of Agronomic Sciences and Veterinary Medicine Bucharest, Romania III Vision 2020: Sustainable Economic Development and Application of Innovation Management Marek Szafraniec, Silesian University of Technology, Poland Maria Helena Braz, University of Lisbon, Portugal Alicja Brodzka, Wrocław University of Economics, Poland Michal Patak, University of Pardubice, Czech Republic Nicolae Ionescu, University Politehnica of Bucharest, Romania Maria Eggink, University of Mpumalanga, South Africa Mohd Hadafi Sahdan, Universiti Utara Malaysia, Malaysia Pokrovskaya Lyubov, “Peter the Great St. Petersburg Polytechnic University”, Russia Aurelia-Ioana Chereji, University of Oradea, Faculty of Environmental Protection, Romania Chinnasamy Agamudai Nambi Malarvizhi, Multimedia University, Malaysia Saltanat Kondybayeva, Al-Farabi Kazakh National University, Kazakhstan Kamila Ludwikowska, Wrocław University of Science and Technology, Poland Katarzyna Świerszcz, Military University of Technology in Warsaw, Poland Pavla Říhová, University of West Bohemia in Pilsen, Czech Republic Muzaffar Hamzah, Universiti Malaysia Sabah, Malaysia Liviu Marcuta, University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania Deaa Al-Deen Omar Al-Sraheen, A-Zaytoonah University of Jordan, Jordan Michał S ąsiadek, University of Zielona Góra, Poland Lukas Valek, University of Hradec Kralove, Philosophical Faculty, Czech Republic Lubov Afanasjeva, Southwest State University, Kursk, Russia Ioana Cristina Florescu, Bucharest University of Economic Studies, Romania Dmitrijs Finaskins, University of Economics and Culture, Latvia Alžbeta Kuchar číková, University of Žilina, Slovakia Mihai Olimpiu P ărean, West University of Timisoara, Romania Amalia Venera Todorut, ”Constantin Brancusi„ University of Targu-Jiu, Romania Cristina Iovu, Bucharest Academy of Economic Studies, Romania Cezara Cristina Petrescu, The Bucharest University of Economic Studies, Romania Roziah Mohd Rasdi, Universiti Putra Malaysia, Malaysia Liliana Simionescu, The Bucharest University of Economic Studies, Romania Olga Kalimullina, The Bonch-Bruevich Saint-Petersburg State University of Telecommunications, Russia Maja Pušnik, University of Maribor, Slovenia Anna Witek-Crabb, Wroclaw University of Economics, Poland Sylwia Sta ńczyk, Wroclaw University of Economics, Poland Davidova Olesia, Plekhanov Russian University of Economics, Russia Mihaela Munteanu (Pila), "Dunarea de Jos" University of Galati, Romania Tarek Abdellatif, SUPTECH, Tunisia Liliana Mihaela Moga, "Dunarea de Jos" University of Galati, Romania Robert Kinanga, Maasai Mara University, Kenya Aura Emanuela Domil, West University of Timisoara, Romania Cristina Mioara Buturoag ă, The Bucharest University of Economic Studies, Romania E.V. Vorontsova, Southwest State University, Russia Abeer Issa Albashiti, Prince Hussein Technical University, Jordan Mirona Ana-Maria Popescu, Politehnica University of Bucharest, Romania Aurelia-Vasilica B ălan, The University of Agronomic Sciences and Veterinary Medicine Bucharest, Romania Amit Mittal, Chitkara University, India Nahariah Jaffar, Multimedia University, Malaysia Rachida Ajhoun, ENSIAS, Mohammed-V-Rabat, Morocco Ștef ăni ță Șușu, Ștefan cel Mare University, Romania Gioconda Mele, University of Salento, Italy Amal Tarifa, National School of Computer Sciences, Tunisia Roxana Manuela Dicu, Alexandru Ioan Cuza University of Iasi, Romania Nacim Yanes, La Manouba University, Tunisia Fatiha Naoui-Outini, La Rochelle Business School - Excelia Group, France Adam Pawliczek, Moravian Business College Olomouc (MBCO), Czech Republic IV Vision 2020: Sustainable Economic Development and Application of Innovation Management Georgiana Armenita Arghiroiu, University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania Ekaterina Yu. Aleshina, Penza State University, Russia Agnieszka Janik, Silesian University of Technology,