MEDIA KIT LEGENDS ENTERTAINMENT DISTRICT OVERVIEW Legends Entertainment District For the first time ever, in the heart of the 5th largest city in the United States, experiential outdoor marketing is available in downtown Phoenix. The Legends Entertainment District offers a wide variety of games, shows and events located in the center of the business community. The Legends Entertainment District also offers customized, larger than life, out of home opportunities that share your message 24 hours a day and 365 days a year! • The Legends Entertainment District provides a comprehensive blend of large impressions and diverse demographics featuring event traffic, pedestrians, mass transit, business commuters and tourism. • The Legends Entertainment District offers a unique marketing blend of digital signage and large format super graphic static marketing opportunities including the largest signage The Legends available anywhere in the Phoenix Metropolitan area. Entertainment District is • The creative platform offered by the Legends Entertainment District project is on average a truly unique marketing five times the size of a standard 10x30 non-highway billboard application. The impact of the playground where the Legends Entertainment District signage is spectacular because of the larger than life format placed close to the consumer. creative sky has no limit • The Legends Entertainment District was strategically planned to encompass landmark facilities to building bold new eye such as The US Airways Center, Chase Field and The Phoenix Convention Center. catching memorable • 700+ events take place between The US Airways Center, Chase Field and The Phoenix experiences. Convention Center on an annual basis. LEGENDS ENTERTAINMENT DISTRICT PHOENIX, ARIZONA Legends Entertainment District FACTS ABOUT PHOENIX, ARIZONA CLIMATE TOURISM According to legend, Phoenix gets its name Phoenix averages 310 sun-filled days a year. Greater Phoenix has consistently ranked among from Cambridge-educated pioneer Darrell Phoenix has an average annual rainfall of 7.66 inches, the nation’s top destinations in the number of Five Duppa, who saw the ruins and prehistoric an average annual temperature of 72.6 degrees and Diamond/Five Star resorts. canals of the Hohokam and believed another an average annual high temperature of 85 degrees. Metropolitan Phoenix has more than 45,000 hotel civilization would rise from the ashes. Greater Phoenix is located in the heart of the rooms. POPULATION Sonoran Desert, which is widely considered the most Phoenix/Scottsdale was rated the nation’s top hotel Phoenix is the United States’ 5th largest city. ecologically diverse desert in the world. destination by Zagat Survey of frequent travelers. Phoenix is the 12th largest DMA (Media RECREATION More than 15 million people visit Phoenix each year. Market). Greater Phoenix is home to 200+ golf courses. 62 percent of all Greater Phoenix visitors are leisure travelers. Greater Phoenix includes, among others, Phoenix is home to the largest municipal park in the the cities of Chandler, Glendale, Scottsdale, world. South Mountain Park and Preserve covers 38 percent visit for convention or business reasons. Tempe and covers 2,000 square miles. more than 16,500 acres and has more than 50 miles Phoenix Sky Harbor serves more than 42 million ECONOMY of hiking, biking and equestrian trails. passengers a year, ranking it among the 10 busiest airports in the nation. The area’s major industries are 1) high-tech manufacturing 2) tourism 3) construction. Source: Downtown Phoenix Partnership LEGENDS ENTERTAINMENT DISTRICT DEMOGRAPHICS Phoenix, Arizona DOWNTOWN PHOENIX ARIZONA DIAMONDBACKS PHOENIX SUNS Median Age 30 Male 58% Male 67% Adults 25-54 45% Female 42% Female 33% White Collar 43% Adults 18-34 30% Adults 25-49 66% Blue Collar 34% Adults 25-49 46% Adults 18-54 74% Service Industry 23% Adults 18-54 66% Family of 3 or 74% Married 36% Family of 2 or 88% more children Own Home 44% more children Own Home 80% Daytime Work population 92,747 Own Home 78% HH 50k + 77% * One mile Radius of Central and Van Buren HH 50k + 61% HH 75k + 58% Projected population 8% HH 75k + 44% HH 100k + 36% growth 2008-2013 HH 100k + 26% Source Scarborough Research 2009, Release 1 Source Downtown Phoenix Partnership Source Scarborough Research 2009, Release 1 LEGENDS ENTERTAINMENT DISTRICT LIGHT RAIL/PHOENIX CONVENTION CENTER Phoenix, Arizona LIGHT RAIL PHOENIX CONVENTION CENTER Total Ridership: 12.6 million riders Why they come… Average Weekday Ridership: 43,509 Conventions 34% Average Saturday Ridership: 31,938 Theater Events 30% Average Sunday/Holiday Ridership: 20,373 Meetings and Receptions 22% 3rd Street and Jefferson Stop: Public Shows 14% - In the heart of the Legends District In 2009, convention delegates spent more - 246,197 riders visited than $449 million dollars in the local - From 1/1/2011 to 10/31/2011 economy. Source - Valley Metro Approximately $180 million was spent on discretionary purchases such as shopping, entertainment and food & beverage. LEGENDS ENTERTAINMENT DISTRICT RESUME OF LEGENDARY EVENTS Phoenix, Arizona CHASE FIELD US AIRWAYS CENTER CITY OF PHOENIX 2011 Major League Baseball All-Star Game 41 NBA Regular Season Home Games Arizona Auto Show 82 MLB Regular Season Home Games 18 WNBA Regular Season Home Games Ballet Arizona-The Nutcracker World Baseball Classic 8 AFL Regular Season Home Games P.F. Chang’s Rock ‘n’ Roll Arizona Expo Insight Bowl (College Football) 1995 and 2009 NBA All-Star Games National Riffle Association NL West Playoffs NCAA March Madness Regional Finals The Phoenix Symphony NL Playoffs Ringling Brothers Circus NBA All-Star Jam Session 2001 World Series WWE Smackdown WWE Wrestle Mania-Fan Axxess 2004 Presidential Election Rally Disney On Ice 110th Veterans of Foreign Wars NCAA Women’s College Basketball The Eagles in Concert National Conference Professional Bull Riders Series Barbara Streisand in Concert Mary Kay Inc. Leadership Conference AMA Supercross Lady Gaga in Concert Annual Greenbuild Conference and Expo Monster Truck Jam U2 in Concert 2011 MLB All-Star Fan Fest The Police in Concert 2015 Super Bowl Festivities LEGENDS ENTERTAINMENT DISTRICT DOWNTOWN FACILITIES Phoenix, Arizona CHASE FIELD PHOENIX CONVENTION CENTER OTHER DOWNTOWN FACILITIES Home of Major League Baseball’s Arizona One of the top 20 convention venues in all of Phoenix Symphony Hall 220,000 annual visitors Diamondbacks North America Herberger Theater 175,000 annual visitors Host of the 2011 MLB All-Star game Recently completed 600 Million dollar renovation The Comerica Theater 500,000 annual visitors 90+ annual events 450+ annual events Arizona State University Downtown Campus 2.5 Million annual visitors 1.4 Million annual visitors 11,500 students The Arizona Science Center US AIRWAYS CENTER THE COLLIER CENTER The Phoenix Children’s Museum Home of the National Basketball 500,000 Sq Ft of class A office space residing on University of Arizona Bio Medical Campus Association’s Phoenix Suns 2.5 square blocks The Arizona Center WNBA Phoenix Mercury 56,000 Sq Ft of retail and restaurant space CityScape AFL Arizona Rattlers LEED Certified 160+ annual events Located in the heart of the Legends Entertainment 1.4 Million annual visitors District LEGENDS ENTERTAINMENT DISTRICT B D C A E E F I H G LED MAP v081011 LOCATION MAP Legends Entertainment District LOCATION 1 LOCATION 7 LOCATION 13 US Airways Center Plaza Phoenix Convention Center Chase Field North East Plaza 1st Street and Jefferson Street 4th Street and Jefferson Street 7th Street and Jefferson Street Daily Audience Estimate (000): 48.79 Daily Audience Estimate (000): 62.46 Daily Audience Estimate (000): 76.99 LOCATION 2 LOCATION 9 LOCATION 14 US Airways Center Plaza Chase Field Luhrs Building 1st Street and Jefferson Street 5th Street and Jefferson Street 1st Avenue and Jefferson Street Daily Audience Estimate (000): 45.49 Daily Audience Estimate (000): 75.94 Daily Audience Estimate (000): 55.35 LOCATION 3 LOCATION 10 LOCATION 18 US Airways Center Chase Field Chase Field 2nd Street and Jefferson Street 7th Street and Jefferson Street 4th Street and Jefferson Street Daily Audience Estimate (000): 48.6 Daily Audience Estimate (000): 126.72 Daily Audience Estimate (000): 123.72 LOCATION 4 LOCATION 11 LOCATION 20 US Airways Center - Bud Light Paseo Phoenix Convention Center Garage Chase Field Jefferson Street between 2nd and 3rd Streets Jefferson Street between 5th and 7th Streets 4th Street and Jefferson Street Daily Audience Estimate (000): 50.20 Daily Audience Estimate (000): 110.08 Daily Audience Estimate (000): 123.72 LOCATION 6 LOCATION 12 Jefferson Street Garage Phoenix Convention Center Garage 3rd Street and Jefferson Street 7th Street between Jefferson & Washington Daily Audience Estimate (000): 62.99 Daily Audience Estimate (000): 76.99 LEGENDS ENTERTAINMENT DISTRICT TRAFFIC FLOW Legends Entertainment District SITE A - SPEED 35MPH SITE F - SPEED 25MPH SITE K - SPEED 25MPH 2 Lanes North - 2 Lanes South 3 Lanes East 3 Lanes East SITE B - SPEED 35MPH SITE G - SPEED 25MPH SITE L - SPEED 25MPH 2 Lanes North - 2 Lanes South 3 Lanes South 4 Lanes South SITE C - SPEED 25MPH SITE H - SPEED 25MPH SITE M - SPEED 30MPH 2 Lanes East 1 Lane East - 1 Lane West 3 Lanes West SITE D - SPEED 35MPH SITE I - SPEED 25MPH SITE N - SPEED 25MPH 2 Lanes North 3 Lanes East 1 Lane North - 1 Lane South SITE E - SPEED 25MPH SITE J - SPEED 25MPH SITE O - SPEED 25MPH 1 Lane North - 1 Lane South 2 Lanes North - 2 Lanes South 2 Lanes North - 2 Lanes South LEGENDS ENTERTAINMENT DISTRICT PARTNERSHIP A relationship between individuals or groups that is characterized by mutual cooperation and responsi- bility, as for the achievement of a specified goal. Judd Norris General Manager o 602.462.6508 c 602.410.5033 f 602.462.6309 [email protected] 401 East Jefferson Street Phoenix, AZ 85004.