Opportunities for Participation Overview November 9, 2019 Florence Gould Hall, NYC On Saturday, November 9th, the Producers Guild of America will present the 6th annual PRODUCED BY NEW YORK conference, a signature event where the most influential decision makers in the entertainment industry – Producers – gather together in one place. The conference will take place at Florence Gould Hall, 55 East 59th Street in Manhattan. More than 400 people are expected to be in attendance. PRODUCED BY is a networking event and educational forum that reaches across film, television and new media to ignite conversation and action around the most pressing issues facing the industry. It is conducted by acclaimed producers, including numerous Oscar and Emmy award winners, as well as the next generation of creative entrepreneurs. It is specifically created by producers, for producers and features a broad range of programming that will conclude with a networking party to close out the conference. The event represents the East Coast edition of the PGA's thriving PRODUCED BY conference in Los Angeles, now in its 12th year. The Conferences are cornerstone events put on by the Producers Guild of America’s charitable entity, the PGA Foundation, as they epitomizes the Foundation’s core mission to educate those who work in the producing profession. 2. Who Speaks November 9, 2019 Florence Gould Hall, NYC Speakers at previous PRODUCED BY CONFERENCES include: • J.J. Abrams (Star Trek, Lost) • Bill Horberg (The Talented Mr. Ripley, The Kite Runner) • Effie T. Brown (Project Greenlight, Dear White People) • Reginald Hudlin (Django Unchained, Marshall) • Emily Blunt (Mary Poppins Returns, The Devil Wears Prada) • Gale Anne Hurd (The Walking Dead, Terminator) • James Cameron (Avatar, Titanic) • Alejandro G. Iñárritu (The Revenant, Birdman) • Iain Canning (Lion, The King’s Speech) • Jason Katims (Parenthood, Friday Night Lights) • Ceán Chaffin (Gone Girl, Girl with the Dragon Tattoo) • Jenni Konner (Girls, Help Me Help You) • Jessica Chastain (The Zookeeper’s Wife, Freckle Films) • John Krasinski (A Quiet Place, The Office) • Bruce Cohen (Silver Linings Playbook, American Beauty • Norman Lear (All in the Family, Sanford & Son) • Matt Damon (Manchester by the Sea, Good Will Hunting) • Gary Lucchesi (Lincoln Lawyer, Million Dollar Baby) • Michael De Luca (Moneyball, The Social Network) • Lori McCreary (Madam Secretary, Invictus) • Lorenzo di Bonaventura (Transformers, G.I. Joe) • Christopher Nolan (Interstellar, The Dark Knight) • Tracey Edmonds (Jumping the Broom, Soul Food) • Jordan Peele (Get Out, Key & Peele) • Roland Emmerich (Independence Day, Godzilla) • Chris Rock (Everybody Hates Chris, Good Hair) • Jon Favreau (Iron Man, The Avengers) • Kay Rothman (24 Hours of Reality, Explorer) • Tina Fey (Unbreakable Kimmy Schmidt, 30 Rock) • Shonda Rhimes (Scandal, How to Get Away with Murder) • David Fincher (Gone Girl, The Social Network) • James Schamus (Casting JonBenet, A Prayer Before Dawn) • Mark Gordon (Grey’s Anatomy, 2012) • Jerry Seinfeld (Seinfeld, Comedians in Cars Getting Coffee) • Brian Grazer (A Beautiful Mind, Apollo 13) • Paula Wagner (Mission Impossible 1,2,3, The Others) • Sarah Green (The Tree of Life, Frida) • Terence Winter (The Wolf of Wall Street, Boardwalk Empire) • Jake Gyllenhaal (Nightcrawler) • Oprah Winfrey (Queen Sugar, The Immortal Life of Henrietta Lacks) 1. PETER SPEARS & TIMOTHEE CHALAMET GATHERING IN THE SPEAKERS LOUNGE JESSICA CHASTAIN 3. Who Attends November 9, 2019 Florence Gould Hall, NYC Attendees of PRODUCED BY CONFERENCES include: • Award-winning Producers of Film, Television & New Media • Line Producers, Production Managers & Supervisors • Post-production Supervisors & Coordinators • Film Commissioners & Film Boards • Visual Effects Producers • Emerging Filmmakers • Financial Investors SPEAKERS JOHN KRASINSKI, EMILY BLUNT, ROB MARSHALL • Production Crew Members • Marketing Executives • New Technology Representatives • Entertainment Company Executives • Corporate Brand Executives • Dozens of Media outlets NETWORKING RECEPTION 4. Stats November 9, 2019 Florence Gould Hall, NYC Industry Organizations PGA East members have 525 memberships with other award-voting industry organizations including: AMPAS, BAFTA, DGA, WGA, SAG-AFTRA, NATAS and more. Affiliate Partnerships Members and readers of over 40 industry organizations, guilds, festivals, and trade publications received PBNY promotional and advertising material. Social Media Reach Social media conversation reached over 5 million unique users, and over 10 million impressions were generated across social media channels. Press Coverage In total, the conference generated over 4 million impressions in articles by industry publications including: Variety, The Hollywood Reporter, Deadline, and Huffington Post. 5. Participation Options November 9, 2019 & Pricing Florence Gould Hall, NYC Following for your consideration is a summary of opportunities for your company or organization to be an integral part of the Produced By New York conference, the only event for producers, by producers. We are committed to working with you to design an integration that meets your objectives. A detailed one-sheet is available upon request for each of the opportunities summarized below. Customized sponsorships are also available. Discounted packages are available for securing sponsorship with both the Produced By New York 2019 and the Produced By Los Angeles 2020 conferences. The LA conference, now in the 12th consecutive year, will take place on a major studio lot in June 2020. Please note that pricing and packages are subject to change. ___________________________________________________________________________________________________ PRESENTING SPONSORSHIP Presenting Sponsorship is an exclusive opportunity and offers an elite level of association with the Produced By conferences, including Sponsor’s name aligned with the PGA name: PRODUCED BY CONFERENCE Presented By PGA & (Sponsor). This designation will appear in high profile pre-event advertising, in press releases, in on-site signage, in verbal remarks from the podiums, in event publications and website, in programming seminars, at the Saturday Night Networking Mixer, and other elements associated with Produced By. Additional benefits also include six full conference credentials, visibility in digital program, full page 4/C ad in Produced By magazine, conference website logo/link, item placed in registration bags, and more. Fee for Presenting Sponsorship in NY 2019: $100,000 Fee for Presenting Sponsorship in LA 2020: $200,000 SUPPORTING SPONSORSHIP Supporting Sponsorship offers a heightened role in the Produced By conferences. The designation will appear in press releases, in on-site signage, in verbal remarks from the podiums, in event publications and website, at the Saturday Night Networking Mixer and other elements associated with Produced By. Additional benefits also include two full conference credentials, visibility in the digital program, full page 4/C ad in Produced By magazine, conference website logo/link, item placed in registration bags, and more. Fee for Supporting Sponsorship in NY 2019: $25,000 Fee for Supporting Sponsorship in LA 2020: $50,000 6. Participation Options November 9, 2019 & Pricing Florence Gould Hall, NYC CATEGORY EXCLUSIVE SPONSORSHIP Category exclusive sponsorships of Produced By are available, such as: Official Electronics, Official Technology, Official Communications company or other relevant categories. These associations will be structured to best integrate the Sponsors’ products, services, and messaging into numerous aspects of the event. Benefits and Fee TBD based on participation SPEAKERS LOUNGE SPONSORSHIP Upon arrival at the conference, speakers go directly to the Speakers Lounge to check-in and connect with other speakers. The opportunity exists to be the exclusive Sponsor of this unique space with access to the highest level participants of the conference. Sponsorship includes name attachment to the Lounge: (Sponsor Name) SPEAKERS LOUNGE. More than 125 speakers in LA and 50 speakers in NY plus their guests will frequent the Lounge during the conferences. Speakers spend an average of 45 minutes in the Lounge. Sponsorship includes: exclusivity, opportunity to dress the Lounge with Sponsor’s branding and display products, Speaker gifting, opportunity to have two representatives in the Lounge, photo ops, inclusion in press releases and in on-site signage. Additional benefits include two conference full credentials, visibility in the digital program, full page 4/C ad in Produced By magazine, conference website logo/link, item placed in registration bags, and more. Fee for Speakers Lounge Sponsorship in NY 2019: $25,000 (plus any costs for set-up/ dressing the space) SOLD Fee for Exclusive Speakers Lounge Sponsorship in LA 2020: $50,000 (plus any costs for set-up / dressing the space) SOLD SATURDAY NIGHT NETWORKING MIXER SPONSORSHIP All conference attendees, conference speakers, plus Producers Guild of America Board of Directors members are invited to attend this fun, high-energy evening networking event. Sponsors have the opportunity to showcase and demonstrate products at this event and be included in signage and verbal acknowledgement from the stage. Other benefits include inclusion in a screen slide about the mixer run on programming venue screens throughout the day, inclusion in press releases, two conference limited credentials, full page 4/C ad in Produced By magazine, conference website logo/link,