100% Natural! The fastest growing category in cat and small animal litter & bedding. GOING NATURAL is important… Important to: Your bottom line. Category growth. Your customer. Their pets and our planet. Equustock, LLC Natural Cat Litter and Small Animal Litter and Bedding With the recent transition of the Feline Pine cat litter pellet brand, we have experienced incredible interest in our natural line of litters and bedding. Large Retailers , US Distributors and International Distributors had begun to take notice of the natural litter trend, but with the legitimizing recognition from a traditional clay litter manufacturer the activity has exploded. The natural litter industry is still relatively young. Local and regional producers of materials that appear suitable for animal applications have surfaced as the industry begins to consolidate. Unfortunately, these single source producers can be damaging to the industry as a whole because of their lack of understanding of the category and the quality controls and processes necessary for animal litter applications. Equustock, LLC has been producing pine pellets, pine shavings and custom product blends for large animal use for over a decade and during this time we have produced product at several of our N. American plants as private label for other small animal product brands. We are armed with the manufacturing expertise to understand natural feedstock materials, regional variations of raw materials and the equipment necessary to produce the most consistent product possible throughout the country. With multiple plant locations, we are positioned to offer the lowest nationwide average of per bag cost of delivery. Our retailers and distributors can be very competitive and at the same time, offer the consumer a price point that will be necessary to sustain natural product interest during this current and likely long term economic environment. We offer years of experience in producing a quality product. Our capacities are unmatched in the industry. What is natural? To some manufacturers, “natural” is the latest trend in cat litter and If you are ready to truly small animal bedding. GO NATURAL, Go Natural with the industry experts! To them, it’s the next best profit center in their otherwise At Equustock unnatural product line. our full product line is • 100% Natural They promote “natural” products • Environmentally Responsible that may be environmentally • Sustainable unsound in production and • Biodegradable disposal. In other words, NATURAL isn’t a trend, They produce and sell other it is our passion! products that are hazardous to pet, human and planet health. Our UHCBS³ Technology is a proprietary process that delivers clean, healthy, highly absorbent litter and bedding that is 100% natural and environmentally sound both in its manufacture and disposal. Our raw material is sourced through certified Sustainable Forestry practices or 1st generation clean, reclaimed wood waste recycled into our premium pine products. Our environmental mission includes reduction of consumption and disposal to fulfill responsible landfill policy. Our products are truly people, pet, planet and pocket friendly. As a pet retailer, you can’t ignore the increasing consumer demand for natural but affordable products. Today, many “natural” products are, in our opinion, too expensive. An affordable natural product should motivate the responsible and educated consumer to fulfill their desire to use natural products for the health and safety of their pets. Let us help you build your natural litter and accessory program! Ideal liner for cages and other habitats. Birds, reptiles, etc. Equustock™ Pet Brands include: Guardian Horse Bedding™ Guardian Angel Small Animal Litter and Bedding™ Guardian Angel Cat Litter™ Absorb&Clean™ Paws & Pads Super fast cleanup of messy pet accidents! Our Story - Naturally Equustock pioneered the improvement of pelleting pine wood fiber for animal applications. In the early 1990’s, a handful of fuel pellet manufacturers in N. America determined that when the fuel market was depressed they could package their fuel pellets in a bag labeled as “animal bedding”. Yes they were absorbent, but many produced a pellet that was 1. High in dust causing respiratory and dermatological reactions. 2. Produced from hardwoods or demolition woods. 3. Contained additives that were not safe for animals. Our research and development of pellet operations led us to our proprietary process called UHCBS³ Technology. UHCBS³ delivers our premium pine wood pellets and pine cobble™ litter specifically suitable for safe, non toxic use under animals. Today, many brands of pellets for animal litter are produced by fuel pellet plants that are looking for another income stream. It pays to know the difference! As Equustock has grown, we’ve continued to develop new products that set the trend for large and small animal care and maintenance. In 2001, we developed a revolutionary equipment process to deliver a mix of pine shavings products in 3 fiber size separations. This option provides the diversity to satisfy every consumer of and every application for pine shavings. All 3 pine shaving products are available mixed on truckloads from our mega shaving plants to maximize retailer profits. With 6 pelleting operations in North America, we produce our pine pellet horse bedding & pine pellet livestock bedding In Virginia ( 2 plants), Tennessee, Michigan, Texas, and New Mexico. We produce our revolutionary 100% natural cat and small animal litter product line at our Virginia, Michigan, Texas and New Mexico plants along with our Absorb & Clean™ brand line of 100% natural absorbents. Our mega shavings plants are located in Jasper, AL / Jackson, MO / Troy, VA Guardian Angel Small Animal Litter™ is produced from the highest quality pine fiber. Our 100% pine litter pellets and pine cobble litter and bedding provides natural odor control through fast and intense absorbency. We high heat treat the pine fiber to remove oils and eliminate the risk of molds or microbials. You won’t find a cleaner, healthier product for your litter box, cage or habitat liner. Perhaps the best way to show you why our pine litter products are so great is to show you why other commonly used litters and bedding are not……. Clay Litters Did you know that clay litters are mined? The US Geological Society estimates that 85% of the 2.54 million tons of clay used in this country every year is used to absorb pet waste. As with all mining operations, there is a huge environmental impact. The environmental impact of clay litter production aside from the mining process High level ammonia includes the transportation to the retention in clay processing facility, as well as the use of litter petroleum products used in the drying process. After clay litter is used, it is typically disposed of in our daily garbage. Clay litter sent to landfills remains there for eternity. Sticky, messy clay litter Corn based litters : There is a reason today’s From Cornell University Department of natural pet foods promote Animal Science “the commodities with the “No Corn, highest risk of aflatoxin contamination are corn, peanuts and cottonseed. Pre-harvest No Wheat, aflatoxin contamination of peanuts and corn No Oats” is favored by high temperatures, prolonged drought conditions, and high insect activity; while post-harvest production of aflatoxins Systemic or contact on corn and peanuts is favored by warm dermatitis allergies are temperatures and high humidity.” primary reasons that pets http://www.ansci.cornell.edu/plants/toxicag ents/aflatoxin/aflatoxin.html are taken to the Next, a pet owner has the concern if the corn veterinarian. ingredient pet food and/or corn cat litter was subject to warm temperature and high humidity after production of the product. Not all natural litter This would include warehousing conditions of the product long after it left the is created equal! manufacturer. With corn cat litter, this could happen right in your litter box. Covered litter boxes with added warm urine. NO ammonia! Guardian Angel Pine Cobble™ NO ammonia! Guardian Angel Pine Pellet™ We did it! 100% NATURAL & AFFORDABLE. Clumping cat litter debate……….. Our 100% natural cat litter promotes physical and emotional health. Millions of cats are surrendered to shelters, euthanized, or worse, turned outside each year because of elimination behavioral problems.Elimination behavioral problems primarily stem from either a physical ailment (kidney, bladder, crystals) or rejection of the litter box for a variety of reasons. High quality food, safe and natural litter, regular veterinary care and human contact are the lifeblood for domestic cats. We have compromised the health of our indoor cats by choosing litters that are ―convenient‖ for us.Hundreds of dollars are spent per year / per household in veterinary visits attributed to litter and litter box issues. Odor control and clumping additives that are not found in the cat’s natural environment are at the base of so many physical and emotional ailments. Guardian Angel 100% natural litter is high heat treated for extreme absorbency.In turn, this extreme absorbency contributes to the natural caking of the litter at the wetspot.While this litter will not clump as tightly as litters with ―clumping agents‖ added, ( see danger of clumping litters) wetspot will congeal and the soaked litter can be easily removed.Additionally, this high heat treatment removes phenols, oils and potential allergens found in other wood based litters. As an added bonus, by encapsulating