Introduction | Welcome | 3 Our style guide on page 10 will give you all the details Introducing our on what the key differences are along with our range to help ensure you have the right mix for your outlet new Boutique spread across both taste and ABV. To help you navigate through the brochure we have ordered the range first by Beers range... country and then A-Z so if you’re looking for a Welsh Red or an Ozzie Gose it’s there to be discovered. Welcome to the new look Boutique Beers range for With consumer diets changing and the ever increasing 2018, we have worked hard to bring you the biggest need to offer your consumers choice, we have a and best in the world of speciality and craft beers. Our carefully selected range of gluten free beers from focus this year has been to bring you even more UK the UK and beyond. We have also sourced a number based brewing excellence along with heading to the of lower ABV beers for those looking to reduce their other side of the world to find some real unique gems. alcohol intake, head to pages 146 for more details. With craft sales in the UK up 21% and now Now you’ve got your beer offering right, how about accounting for 10% of all beer sold it’s fair to say creating the perfect pairing to your food menu? Check the revolution is now an evolution and here to stay. out pages 150 for the simple approach to creating With so much choice it’s difficult to know where to start, perfect matches across any course. It’s not a perfect I know we did! Head to our market section on pages science but that’s part of the fun - creating the next 6 to get the lowdown on what’s hot and what’s not. flavour sensation! For sure IPA is still the driving force accounting for 27% of all Boutique Beer sales, this style has We hope you enjoy the new Boutique Beers range continued to grow in popularity and has given birth and welcome any feedback. to many variations including citrus IPA’s, Session IPA’s, and the latest New England IPA - a big, juicy, Cheers! hazy beer sure to raise a few eyebrows. 4 | Boutique Beers 2018 Introduction | Contents | 5 Contents Introduction Beer Market pg 6 Beer Production pg 8 Full Range by Style pg 10 Product Range England pg 18 Scotland pg 54 Wales pg 68 USA pg 72 Belgium pg 98 Germany pg 112 Czech Republic pg 118 Spain pg 124 Netherlands pg 130 Japan pg 134 New Zealand pg 138 Australia pg 142 About Low and No Alcohol pg 146 Gluten Free pg 147 Draught Rotation pg 148 Beer & Food Matching pg 150 Sell More Beer pg 154 Glassware pg 155 Glossary of Terms pg 156 Terms and Conditions pg 158 6 | Boutique Beers 2018 Introduction | Beer Market | 7 Beer Market CRAFT BEER 1 IN 5 BEER of drinkers usually 20% spend £4-4.99 is the second DRINKERS on their pint most popular will spend of Craft Beer *1 beer category £1 more for in the UK a pint of Craft Beer of Craft Beer 12% of UK drinkers than a pint of drinkers are more list it as a favourite beer category *1 18% likely to drink vs Premium Beer beer 2 to 3 times 16% of UK drinkers per week *1 who list Premium Lager *1 CRAFT BEER of Craft Beer *2 STYLE IS Volume year on year DRINKERS drinkers are more likely to choose a Lager +8% tend to be, but not 84% IMPORTANT beer because it is Pale Ale +12% limited to, something new *1 to Craft Beer IPA +27% Drinkers YOUNGER Beer style is the most important CONSUMERS. Region is 43% factor to Craft Beer drinkers They are 41% more likely more important when choosing a beer in the to be aged 25-34 43% to Craft Beer On-Trade (they are 20% more and also 10% more likely drinkers than likely to say it is one of the most *1 to be aged 34-44 *1 UK average important purchase cues These 3 styles vs UK average) *1 make up 50% of all Boutique Beer volume *1 (Matthew Clark Bibendum Insight Consumer Survey Jan 2017) *2 (MC Insight) 8 | Boutique Beers 2018 Introduction | Beer Production | 9 Beer Production Beer is made from four ingredients: malted grain, water, hops and yeast. The idea is to extract the sugars from grains so that the yeast can turn it into alcohol and CO2, creating beer, hops are added for flavour and aroma. Altering the ingredients during the brewing process even slightly, can have a dramatic impact to the overall flavour and style. 1. Milling & Mashing 2. Lautering 3. Boiling 4. Seperation & Cooling Malted grain is gently crushed and The mash is then pumped into the The wort is then boiled in the brew After boiling, the wort is transferred added with hot water to a mash tun. lauter tun, where the sweet liquid kettle. Hops are added to contribute into a whirlpool for the wort separation This breaks down the malt’s starch (known as wort) is separated from the additional flavours and aromas. stage. During this stage, any malt or into sugars which are easier for the grain husks. hop particles are removed to leave a yeast to convert. The product is then liquid that is ready to be cooled and known as the ‘mash’. fermented. 5. Fermenting 6. Maturing 7. Filtering 8. Packaging As the fermenter is filled, yeast is The fermented beer is transferred to The beer is filtered in order to remove The beer is packaged in bottles, cans added. The yeast consumes the the maturing tanks where the beer all solid particles, if desired. and kegs for shipping. It is then ready sugars in the wort and produces settles and any sediment drops to the to be poured, savoured and enjoyed.” alcohol and carbon dioxide. Different bottom. strains yeast will produce different flavours. 10 | Boutique Beers 2018 Introduction | Range by Style | 11 Lager Full Range by Style 4.4 5.9 First brewed in the 1870’s light in body, colour and Abv. crisp. Medium to high hop bitterness with a clean refeshing finish that’s become the most popular style Hop level Pronounced the world over. With so many styles to choose from, this handy Beer style is the most important factor to Craft Beer Colour guide will help you navigate what’s available and the drinkers when choosing a beer in the On Trade differences between them to ensure you have the right (they are 20% more likely to say it is one of the most range for your customers. We have started with the big important purchase cues vs UK average). three: Lager, IPA and Pale Ale. These make up 50% of all volume sales, once you have these in your range (Insight Consumer Survey Jan 2017) you can the experiment with the rest. IPA 4.4 7.4 The addition of high levels of hops in order to Abv. preserve the beer for long journeys to India in the late 1700’s was just the start of this hugely diverse, Hop level Assertive popular style. Flavour is hop forward with a dry finish. Colour Pale Ale 4.4 5.9 Before the rise of IPA this style was, and still is Abv. hugely popular, with less hop character than an IPA, a malty backbone and typically New World Hop level Pronounced or American hops. Colour 12 | Boutique Beers 2018 Introduction | Range by Style | 13 Amber 4.4 5.9 Fruit Typically, same hopping levels as 4.4 7.4 Abv. Real fruits are added to the barrels Pale Ales but has a lower bitterness Abv. during fermentation; when allowed due to the bigger malt flavour and Hop level Pronounced to mature they add sour, sharp Hop level Low character. Crystal malts are often Colour tangy fruit flavours. Strawberry and used to provide colour and Colour Cherry are among the most popular a caramel sweetness. fruits used. Barrel Aged 5.9 + Fruit IPA Beers produced as described as 4.4 5.9 Abv. Much like the IPA style but with the ‘aged in barrels’, typically whiskey Abv. addition of fruit to create a tropical, or rum barrels to impart unique Hop level Varied fruity fresh taste. Often citrus or soft Hop level Moderate flavours such as vanilla or caramel. Colour flesh fruits are used to create Not fixed to any style or ABV. Colour a sweeter, less hop forward beer. Berliner Weisse - 4.4 Speciality of Berlin and refered to Abv. as the”Champagne of the North” by Napoleans troops. Fermented with Hop level Low Lactobacillus to provide a sharp Colour sourness. High carbonation with a clean finish. Fruit Pale Ale 4.4 5.9 Much like the Pale Ale style but Abv. with the addition of fruit to create Blonde a tropical, fruity fresh taste. Often Hop level Moderate 6.0 7.4 citrus or soft flesh fruits are used Colour Created to appeal to European Pils drinkers; Abv. to create a sweeter, softer beer. this Belgian style has a subtle malty sweet flavour with a dry finish created from the complexitiy of Hop level Low Belgian yeast. Colour 14 | Boutique Beers 2018 Introduction | Range by Style | 15 Brown Pilsner 4.4 7.4 4.4 5.9 With a malty, caramel character Abv. Originally brewed in the town of Pilsen, Czech Abv.