Barcelona, Catalonia’s capital of gastronomy /2 On the street /3 The Literature of Flavours /4 A burst of rhythm, images and aromas /4 Courses and competitions to improve /5 A meeting point for the public and professions /5 Quality Food Tourism on the rise /6 One of the best types of cuisine in the world /7 Project ALÍCIA /8 Barcelona, symbol of mediterranean cooking /9 Fresh and elaborated products /9 Benefits of the Mediterranean Diet /9 A very characteristic lifestyle /10 A great offer and prestige /10 The restaurant business as an economic engine /11 Eating as a leisure activity /11 Trade fair activity /12 Gastronomy as a potential tourism hook /13 Barcelona, 600 years of a gastronomy culture /14 The first successful cuisine: Mediaeval Cooking /14 The fusion of «new» Americas products /15 The first inns /16 Exquisite and bourgeois Cuisine /17 The gastronomic difference: antropology and culture /18 Barcelona, the year of food, cuisine and gastronomy /20 Publish: Turisme de Barcelona Photographs: Turisme de Barcelona (David Armentano, Carmelo Esteban, Bob Masters, Alfons rodríguez, Jordi Trullàs, Jordi Vilà); Imatge i Producció Editorial-Ajuntament de Barcelona (F. Ontañón); Ojo x Ojo. Barcelona, Catalonia’s capital of gastronomy The capital of Catalunya, a benchmark country for gastronomy, is organising the Year of Food, Cuisine and Gastronomy. From March 2005 to March 2006, the city is celebrating 600 years of gastronomy culture with more than 100 events and activities, amongst them trade fairs for the sector, cinema and music festivals, congresses, international symposia, food routes new books with the city’s restaurants, fairs in the streets and markets, wine and Cava tasting, fiestas, cooking competitions, an exhibition of literature on gastronomy and the creation of new, special menus. The schedule of events will be held in different areas of the city over a yearlong period, everywhere from the Fira de Barcelona to the popular municipal markets, the city’s restaurants or the Port Olímpic beaches and even the Festival Sònar. The variety of the offer, with events like literary readings, musicals, cooking, cinema, and other leisure activities like the Ciutat Vella Gourmet Route, tasting sessions for wines, coffee or chocolate means it will draw a wide ranging public. It’s been designed to appeal to both local Barcelonians –young and old- and the millions of visitors that come every year to enjoy the city and its cuisine culture. Barcelona will put on more Culinary events and others related to than 100 events showing literature, cinema, musicals and leisure Catalan gastronomy activities will take place across the city /2 On the street The events that are expected to draw the biggest crowds and citizen participation are those that will be held in the city’s squares and streets, like the cooking and wine shows that the Restaurants Guild is organising. Barcelona, often called the capital of peace, will invite well known chiefs from around the world but especially in the Mediterranean Rim and Catalonia to develop the “taste for peace”. These street events will be for everyone, catering for all tastes, with a tasting session for even olive oils, fruit and wine. The shows in the city markets will be very related to the deep-rooted culture of cuisine in Catalonia. And this will even follow the seasons with shows relating directly to the season varieties found in each location. So, for example in March we will see the Pork of Osona and the truffle; May will focus on the Aplec del Cargol; in July it will be the turn of the cuisine of the Terres de l’Ebre; in September dishes from Berguedà, with the big stars being the wild mushroom; in October the emphasis moves to the dishes of Barceloneta; November is dedicated to the typical xató dishes; in January it is the game; February is for shallot. And this is how the festival of events ends. Many cultures live side by side in Barcelona and Catalonia, and these will also be represented, as the markets will show different ethnic dishes from around the world with cooking demonstrations and tasting sessions by celebrities. All this without losing sight of the deep-rooted culture and cuisine of Catalonia. As such, the city markets will organise omelette competitions and the traditional meals for the Thursday before Shrove Tuesday. And as well, the importance of cod for Lent; la mona chocolate cake for Easter, with a big party in Portal de la Pau; Cava, with the spectacular opening of 1,000 bottles at the same time in Reina Maria Cristina and a show in Port Vell; and canalones and traditional roast meats; an attempt to revive the big festival dinners that were once so important, this time, for the Mercè festival. Finally, following the idea of bringing traditional cooking back, there will be a good tapas routes with a prize for the best quality showings and gastronomic route around Ciutat Vella. Chiefs the world Snails, xató, shallots, More than 1,000 bottles over will show la mona and Cava will of Catalan Cava will be the cuisine of feature alongside the opened on Montjuïc for peace most multiethnic cuisine Sant Joan festivities /3 The Literature of Flavours The schedule of events for the Year of Food, Cuisine and Gastronomy includes a part dedicated to books and literature on food. Palau Robert will be the location for an exhibition of books on cooking, a genre that has made Catalonia world famous thanks to the success of figures like Ferran Adrià or the many TV cooking shows. And as such, a new book is being planned featuring contemporary cuisine and the restaurants of the capital of Catalonia. And to finish, there will be a Cooking Book Fair. A burst of rhythm, images and aromas Music and cinema comes together with cuisine. Port Olímpic will be the location for a particular show featuring the flavours of the Mediterranean, with the participation of restaurants and even music. The Festival Sònar will also form part of this event with part of its programme given over to new cuisine. And the seventh art form will also be present with the Generalitat de Catalunya’s Filmoteca hosting a film series on food and cuisine. The art of design, that is so present in Barcelona, will also bring new light to the event with a special schedule featuring the annual gastronomy festivals in Catalonia with their corresponding programmes of events. And after such a wide selection of things to do, get extra energy taking part in some tastes at the Forum Cultural de Café with a wide selection of coffees –a wonder for coffee lovers. A show and cooking book Festival Sònar and the Generalitat fair bring a touch of literature ‘s Filmoteca staging music and film to events programmes dedicated to cuisine /4 Courses and competitions to improve Learn, teach and show. These three ideas sum up the spirit of the wide selection of courses and competitions on offer between March 2005 and March 2006 in Barcelona. In the Boqueria market and in the schools there will be a campaign with cuisine workshops for kids. Catalonia’s cuisine culture will come to the for thanks to special programmes offered to foreign students on Erasmus exchanges. Regarding companies, there will be a training campaign focused on the experience of cuisine; and for professional chefs there will be a national competition to crown the best chef of the year. The objective of this event, which will be held in the Fira de Barcelona, will be to promote the profession. For younger apprentices there will be a competition for students at the Cooking Schools. And to take a break from all this activity, you can satisfy your taste buds trying some of the special dishes offered by restaurants for this occasion. A meeting point for the public and professions Fira de Barcelona will play host to Saló Barcelona Degusta, dedicated to small-scale quality foodstuff producers and visitors. Meanwhile Alimentària –on another scale- returns in March 2006, consolidating its leading position in the food sector. As well, plans are afoot to stage a Chocolate Fair in the Fòrum area for the general public in which there will be conferences, sculpture, workshops, painting and cinema. Finally the Institut d’Estudis de la Mediterrània will stage a symposium on the Mediterranean’s patrimony in the area of gastronomy, in which Catalonia will take a leading part. Chefs will compete Restaurants to New appointments for to see who’s best offer special public and professionals: menus Degusta Trade Fair and Chocolate Trade Fair /5 Quality Food Tourism on the rise The idea of this campaign comes from Barcelona’s experience and potential to make food and cuisine –along with Gaudí, its Gothic patrimony, Modernisme, the Born archaeological finds, or the works of Picasso, Miró or Tàpies- magnets for tourism. Gastronomy has become one of the drivers of Barcelona’s economy. The Saló Internacional de l’Alimentació i les Begudes, the popular Alimentària, with 4,300 companies from 60 countries and 150,000 visitors, became the second biggest trade fair in the world in this sector in 2004, overtaking France’s Sial fair. According to a study by research team AQR from Universitat de Barcelona, more than 30% of tourism spend in Barcelona goes on cuisine. In 2001 tourism generated around 835 million Euro for restaurants businesses. Tourists like enjoying the variety of Barcelona with 10,000 or so licensed eateries (The Eixample area has 23% of all premises and Ciutat Vella, 16%). So the variety of options in Barcelona is huge. And they come in many different formulas and categories, and this has had a positive effect on how tourists see the city (they give it a 7.8 out of 10).