Top Reasons to Use MySQL The World’s Most Popular Open Source Database MySQL is the “M” in the proven open source LAMP stack (Linux, Apache, MySQL PHP/Perl/Python) used by the most popular websites in the world, including Facebook, Google, Twitter, and YouTube. Plus, the world’s most popular open source products and applications, including Apache, Tomcat, JBoss, WordPress, Drupal, Joomla, Ruby on Rails, SQLAlchemy, and hundreds more, run on MySQL. 2 Ubiquity and Market Share DB-Engines, the database popularity reference, ranks MySQL as the second most popular database ahead of Microsoft SQL Server. This is a clear indicator of not only MySQL’s ubiquity, but also the market’s confidence in using MySQL in production environments. With so many active installations, organizations can rest assured of finding developers and DBAs with MySQL experience and skills. DB Engines Stack Overflow 2018 3 NoSQL and SQL in a Single Database MySQL Document enables maximum flexibility by combining traditional SQL relational data with NoSQL schema-free applications. This eliminates the need for a separate database for NoSQL data. 4 An Impressive Number of Customer References MySQL continues to be the choice for a broad range of database developers, DBAs, and IT managers who want a high-performance database that is reliable, affordable, and easy to use. MySQL has the most impressive number of customer references. Global companies such as Bank of America and Lufthansa rely on MySQL for their day- to-day business operations. Global ISVs and OEMs such as Adobe, F5, and Cisco entrust their products’ success to MySQL as their embedded database. In addition, MySQL is the database of choice for a new generation of modern database applications, including web, SaaS and cloud applications. The world’s most trafficked websites, including Facebook, Twitter, and Booking.com, rely on MySQL for their business-critical applications. 5 The Most Popular Cloud Computing Database Startups and large organizations alike are rapidly adopting cloud computing for both new and existing workloads, benefiting from reduced capital expenses and improved business agility. As the world’s leading database for web-based applications, MySQL has become the most popular open source database in the cloud. Leading SaaS companies including Zendesk and New Relic rely on MySQL. Leading cloud computing providers are all powered by MySQL. Oracle’s own MySQL Cloud delivers a secure, cost-effective, and enterprise-grade MySQL database service. Built on MySQL Enterprise Edition and powered by the Oracle Cloud, it provides the best-in-class management tools to automate administrative tasks such as provisioning, patching, backup and recovery, and monitoring and tuning. 6 Enabling Rapid Innovation MySQL, and the open source LAMP stack, enable organizations to innovate faster than organizations relying on proprietary software stacks. In fact, almost all startups choose to build their applications with MySQL on LAMP. Plus, MySQL attributes such as the “5 minutes to success,” superior ease of use, and proven performance and scalability enable organizations to get applications into production faster. MySQL’s faster time-to-market capability truly delivers a key competitive advantage! 7 Ease of Administration MySQL provides a complete suite of graphical monitoring and management tools that enable a DBA to manage, troubleshoot, and control the operation of many MySQL servers. MySQL users manage hundreds and even thousands of servers with only a few DBAs. 8 High Performance and Scalability Whether the application is a high-speed transactional processing system or a high-volume website that services millions of users daily, MySQL can meet the most demanding performance expectations of any system. MySQL allows database professionals to configure the MySQL database server specifically for particular applications, with the outcome being amazing performance results. MySQL Benchmarks 9 Reliability Rock-solid reliability and constant availability are hallmarks of MySQL, with customers relying on MySQL to guarantee around- the-clock uptime. MySQL Group Replication and InnoDB Cluster provide native synchronous replication with support for multi-master or active/active update-anywhere replication clusters, with conflict handling and failure detection. Distributed recovery is also supported to ease the process of adding new servers to your server group. 10 Lowest Total Cost of Ownership (TCO) by 90% MySQL Enterprise Edition delivers 90% TCO savings over Microsoft SQL Server, Sybase, and DB2. MySQL Enterprise Edition totally eliminates upfront licensing costs. This enables you to eliminate a significant capital expense item, and reallocate the budget. MySQL Enterprise Edition also delivers major ongoing savings in operational expenses because of its proven reputation for ease-of- use and low administration. Calculate your TCO savings 11.