Attractions management Attractionswww.attractionsmanagement.com management MFC(, H+)'(' M@J@FE8IPK8:K@:J The popularity of 3D and 4D continues to increase K?<LGJ ;FNEJ How have theme parks performed in 2010? C@=<@EK?<=8JKC8E< FERRARI WORLD ABU DHABI Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag K?<D<G8IBJsJ:@<E:<:<EKI<JsQFFJ8HL8I@LDJsDLJ<LDJ?<I@K8><sK<:?EFCF>Ps;<JK@E8K@FEJs<OGFJsN8K<IG8IBJsM@J@KFI8KKI8:K@FEJs>8CC<I@<Js<EK<IK8@ED<EK Look into my eyes and… Fly Me to the Moon Pirate Story The World of Sharks Haunted House Jett and Jin TurtleVision Bugs Dinosaurs 6()=-#1+;<9-:89-:-6;:)6-=-9-?8)6,16/41*9)[email protected]=-6+97>,84-):16/B45: that maximize the WOW factor and in-your-face nature of 3D/4D cinema. For more information contact: -,91+/7,;C%-4 C)? C+1/7,;6>)=-+75C>>>6>)=-+75 )616-)3-9C%-4 C)? C2*)3-96>)=-+75 (North & South America Sales) ## … discover a universal and timeless 3D/4D attraction nWave Pictures proudly presents A 3D/4D experience inspired by Antoine de Saint-Exupéry’s The Little Prince: an eternally enchanting story. Premiere at IAAPA Attractions Expo 2010 (Booth 5159), Orlando, Florida (USA), 16-19 November azen DESIGN ASSOCIATES For us, inspired design comes naturally... immersive environments, highly naturalistic Conceptual & complete design habitats & landscapes, for zoos, aquariums museums & themed attractions. Detailed visualization & models Creative & technical specification For more information please visit our website www.lazenbydesign.com, or email Interpretive & graphic design us at [email protected] to request a fully illustrated portfolio. Construction art-direction Farnley Park, Farnley, West Yorkshire, LS21 2QF, United Kingdom t.+44 (0)1943 850101 ATTRACTIONS MANAGEMENT EDITOR’S LETTER INVESTING IN INDIA PHOTO: FERRARI WORLD ABU DHABI FERRARI WORLD PHOTO: ON THE COVER: ews that MGM is in talks to build a $100m Ferrari World Abu Dhabi, p42 N (£62.3m, E71.8m), 70-acre theme park in India, READER SERVICES in partnership with Mumbai-based Lavasa SUBSCRIPTIONS Corporation, further confi rms India’s status as one of the emerging markets for the global attractions industry. Julie Albone +44 (0)1462 471915 The new park will open in 2014 and is the sec- CIRCULATION MANAGER ond for the city: a Spaceworld theme park is already Michael Emmerson +44 (0)1462 471932 under construction down the road – in partner- EDITORIAL TEAM ship with Belgium-based Spaceworld International MANAGING EDITOR – with an opening scheduled for 2012. Kathleen Whyman +44 (0)1462 471918 Opportunities in India are attracting the attention of international investors and EDITOR operators – where even a decade ago such a thing would have been unthinkable Liz Terry +44 (0)1462 431385 – because in spite of ongoing issues with wobbly infrastructure, the middle class in NEWSDESK India has grown to the extent that it’s seen as offering a serious business opportunity. Tom Walker +44 (0)1462 471917 This group already represents 30 per cent of the 1.2bn population and McKinsey Pete Hayman +44 (0)1462 471931 forecasts that India’s middle class will reach the half billion mark over the next 20 years, Sarah Todd +44 (0)1462 471927 saying this ‘unique period in India’s evolution’ will see total consumption in the coun- Martin Nash +44 (0)1462 471933 ADVERTISING TEAM India’s middle class will grow to half a billion people over PUBLISHER the next 20 years, while total consumption in the country will Julie Badrick +44 (0)1462 471919 quadruple, making it the world’s fi fth largest consumer market ADVERTISING SALES John Challinor +44 (0)1582 607970 try quadrupling, making India the fi fth largest consumer market in the world by 2025. Jan Williams +44 (0)1462 471909 For many years, large-scale theme park developments couldn’t be built, because ATTRACTIONS RECRUITMENT government taxes on imported steel made the market for the infrastructure unvi- Annie Lovell +44 (0)1462 471901 able – vendors of rollercoasters just couldn’t compete, for example. As a result, ADVERTISING PRODUCTION India’s attractions were typically local, low-rise in style and with a focus on the- Ed Gallagher +44 (0)1462 431385 meing and soft landscaping. However, changes in government policy have WEB TEAM eased these restrictions and the market has been opening up to change. INTERNET Although these new parks are being built primarily for the local market, India Michael Paramore +44 (0)1462 471926 is also growing rapidly as a tourist destination; 5.37million foreign tourists visited Dean Fox +44 (0)1462 471900 the country in 2008, up 57 per cent from 1996. It also remains an increasingly Tim Nash +44 (0)1462 471917 attractive destination for business travellers and affl uent Indian expatriates. Katie Eldridge +44 (0)1462 471913 As a result, future opportunities for the sector will include attracting inbound Emma Harris +44 (0)1462 471921 tourists, so the adoption of international brands such as MGM will be important driv- FUN-KIT.NET/MUSEUM-KIT.NET ers of business and we’re likely to see more of these kind of deals being done. PRODUCT SEARCH ENGINE India already allows foreign-owned brokers to trade directly on the coun- Sarah Todd +44 (0)1462 471927 try’s exchanges, and a government panel has recommended the fi nance Martin Nash +44 (0)1462 471933 ministry make it easier for foreign retail investors – in particular, wealthy DESIGN Indians settled overseas – to buy shares on Indian exchanges. Andy Bundy +44 (0)1462 471924 Foreign investors will benefi t from this change as they will directly participate FINANCE in India’s growth, making investment an even more attractive proposition. Sue Davis +44 (0)1395 519318 Denise Gildea +44 (0)1462 471930 Liz Terry, editor, [email protected] Rebekah Scott +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 e-mail: [email protected] ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY www.attractionsmanagement.com © Cybertrek 2010 AM 4 2010 ©cybertrek 2010 Read Attractions Management online attractionsmanagement.com/digital 9 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 4 2010 28 Ask an expert: 40 Finance Social networking Invested interest 9 Editor’s letter The opportunities to get involved with Deloitte’s Nigel Bland and Liz Smith pro- 12 Theme park news social networks are seemingly limitless. vide a fi nancial review of the year 2010 14 Museum news But what are the benefi ts? Which ones 16 should you use? We ask the experts. 42 Top team: Science centre news Ferrari World 18 Zoo park news Theme park design: The Ferrari World opened recently to 19 32 Heritage news Grand Designs great fanfare. Read all about the team 20 Waterpark news Innovation and themeing are just as behind the creation of a world fi rst 22 BALPPA news important as having the tallest and fast- est rides. Kath Hudson looks at the latest 46 Interview: projects and trends in park design. Robert Rippy 24 Family Matters: Robert Rippy steps up to take over as Big Mack 36 Multimedia & AV: IAAPA chair for the next 12 months We profi le the German Mack family that Multitasking has been in ride-building business for Telling your story using multimedia 48 Interview: 230 years. This year the Macks are also enhances the visitor experience. We chart Nicolas Moulin, Terra Botanica celebrating the 35th anniversary of the some of the shining examples of exhibi- Evelyn Villame heads to the Loire Valley opening of the Europa-Park. tion design with multimedia at its heart. to pay a visit to the plant life theme park 10 Read Attractions Management online attractionsmanagement.com/digital AM 4 2010 ©cybertrek 2010 ISSUE 4 2010 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 53 3D & 4D: 72 Consultancy: BUYERS! Visionary tactics Expert opinions Wherever you are How should attractions react to the When costs are being cut on every level, in the world, fi nd recent resurgence of 3D in cinemas? can attractions still justify spending suppliers 24/7 money on consultancy fees? using Attractions 60 Technology Management’s dedicated leisure This time it’s personal 78 Ticketing: search engine: www.fun-kit.net Customised attractions have proved a hit Destination marketing with visitors at Shanghai Expo 2010 Kathleen Whyman fi nds out how ready SUBSCRIBE: the industry is to support destination Be a part of the bigger picture and 62 Mystery Shopper marketing activities –such as having mul- subscribe to Attractions Management. Kingdom of Dreams tiple attractions on just one ticket To sign up, call: +44 (0)1462 471915 Jennifer Harbottle visits India’s new fl ag- ship attraction. And discovers that the 83 Interactives BUYERS’ GUIDE: emphasis is solidly on shopping Social action For suppliers of products and Interactives are a proving great way to services in the worldwide attractions 66 Waterparks: raise the bar and to create thrilling expe- industry, turn to page 83 Splashing out riences for the modern, tech-savvy guest. A look at the latest projects and open- Kath Hudson seeks out and reports on ings in the waterpark sector the latest – from 5D to in-ride devices. AM 4 2010 ©cybertrek 2010 Read Attractions Management online attractionsmanagement.com/digital 11 ATTRACTIONS MANAGEMENT THEME PARK NEWS PCL to design and build Legoland, FL Merlin Entertainments has appointed PCL Construction Services and Morris Architects to design and build the Legoland Florida attraction, which is scheduled to open in 2011.