Brent Retail & Town Centres Evidence Base: Brent Retail & Leisure Study 2018 (Document A) | Volume 4 of 5 - Household Survey Results October 2018 urban shape Caroline Marginson BSc (Hons), MA MRTPI Director 020 3745 8987 07940 571 818 [email protected] Adam Bunn BA (Hons) MA MSc MRTPI Associate Director 020 3745 8981 07866 721 854 [email protected] www.urbanshape.co.uk by Zone & Q25 (Filtered, Weighted) Brent Household Survey Page 259 Weighted: February 2018 for Urban Shape Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Q25 - Kilburn Q25 - Wembley Q01 In which shop, town or local centre do you do most of your household’s main food shopping? Ex. Nulls & SFT Aldi, Kilburn High Road, 1.1% 10 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.3% 1 3.0% 5 2.4% 3 0.0% 0 3.7% 7 0.0% 0 Kilburn Aldi, Kingsbury Road, 1.9% 18 1.0% 1 10.6% 9 1.2% 1 6.5% 6 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 2.2% 4 Kingsbury Aldi, Ballards Lane, Tally 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ho Corner, North Finchley Asda, Capitol Way, Edgware 8.2% 77 0.0% 0 23.2% 20 34.6% 28 25.6% 22 5.6% 4 0.3% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 3 5.3% 10 Road, Colindale Asda, Western Road, Park 3.5% 33 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 0 0.3% 0 2.4% 4 16.0% 22 5.7% 5 3.9% 7 1.8% 3 Royal Asda, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wealdstone Asda, Forty Lane, Wembley 11.0% 103 28.0% 37 5.4% 5 0.8% 1 8.3% 7 39.4% 31 9.5% 8 4.6% 8 5.0% 7 0.7% 1 3.8% 7 16.5% 32 Co-op, Cricklewood Lane, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.2% 0 0.0% 0 Cricklewood Co-op, Crickewood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Broadway, Cricklewood Co-op, 107-109 Pitshanger 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Lane, Ealing (By Co-op Funeralcare) Co-op, Harrow Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 Paddington Iceland, Crickewood 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 Broadway, Cricklewood Iceland, High Street, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 0.0% 0 0.0% 0 0.7% 1 Harlesden Iceland, Station Road, 0.5% 5 1.3% 2 0.4% 0 0.5% 0 0.5% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 2 Harrow Iceland, Harrow Road, 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 15 0.0% 0 0.0% 0 4.4% 8 0.0% 0 Kensal Green Iceland, Kilburn High Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.4% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Kilburn Iceland, North Circular 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Road, Neasden Iceland, Greenford Road, 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 4 0.0% 0 1.8% 3 Sudbury Hill Iceland, Finchley Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swiss Cottage Iceland, Central Square, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.1% 0 Wembley Lidl, Edgware Road, 1.4% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 11.9% 10 1.0% 2 0.0% 0 0.0% 0 3.4% 6 1.9% 4 Cricklewood Lidl, High Street, Edgware 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Lidl, Macmillian Court, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 140118 NEMS market research by Zone & Q25 (Filtered, Weighted) Brent Household Survey Page 260 Weighted: February 2018 for Urban Shape Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Q25 - Kilburn Q25 - Wembley Ruislip Road East, Greenford Lidl, Uxbridge Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Hanwell Lidl, The Broadway, 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore Lidl, Stadium Retail Park, 1.6% 15 11.0% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 13 Wembley Lidl, Blackbird Hill, 1.2% 11 3.2% 4 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.3% 0 0.0% 0 3.2% 5 0.7% 1 0.8% 1 0.5% 1 Wembley Marks & Spencer, Brent 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.3% 0 1.0% 1 1.1% 1 0.0% 0 0.3% 0 0.0% 0 0.0% 0 0.1% 0 Cross Shopping Centre Marks & Spencer, 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadwalk Centre, Edgware Marks & Spencer, Greenford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Foodhall, Westway Cross Shopping Park, Greenford Marks & Spencer, St Anns 0.3% 3 0.5% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Harrow Marks & Spencer, Simply 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 Food, High Road, Kilburn Marks & Spencer, Simply 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Food, Finchley Road, Swiss Cottage Morrisons, King Street, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 2.0% 3 0.0% 0 0.0% 0 0.0% 0 Acton Morrisons, Chalk Farm 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 1.5% 3 0.0% 0 Road, Camden Morrisons, Edgware Road, 1.6% 15 0.0% 0 5.5% 5 2.1% 2 7.4% 6 2.4% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.7% 3 Colindale Morrisons, Arcadia Centre, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ealing Morrisons, Trident Point, 0.4% 3 0.0% 0 2.2% 2 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Harrow Morrisons, Uxbridge Road, 0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatch End Morrisons, Honeypot Lane, 4.4% 41 1.7% 2 22.0% 19 23.6% 19 0.5% 0 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 16 Queensbury Sainsbury's Local, Colindale 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 0 0.0% 0 0.0% 0 0.2% 0 Station, Charcot Road, Colindale Sainsbury's Local, Heath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.1% 0 0.0% 0 Parade, Grahme Park, Colindale Sainsbury's Local, Vivian 0.5% 5 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.5% 0 0.3% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 0 Avenue, Hendon 140118 NEMS market research by Zone & Q25 (Filtered, Weighted) Brent Household Survey Page 261 Weighted: February 2018 for Urban Shape Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Q25 - Kilburn Q25 - Wembley Sainsbury's Local, 377 1.0% 10 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 3 3.7% 6 0.0% 0 0.0% 0 4.9% 9 0.0% 0 Kilburn High Road, Kilburn Sainsbury's Local, Salusbury 0.8% 8 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 3.4% 6 0.5% 1 0.0% 0 1.0% 2 0.4% 1 Road, Queen's Park Sainsbury's Local, Northolt 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, South Harrow Sainsbury's Local, Wembley 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.3% 1 Civic Centre, Wembley Sainsbury's Local, West End 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, West Hampstead Sainsbury's Local, Harrow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Road, Westbourne Park Sainsbury's Local, Willesden 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.8% 1 0.7% 1 0.5% 1 0.0% 0 0.6% 1 0.0% 0 High Road, Willesden Sainsbury's Local, Walm 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.9% 1 0.0% 0 0.5% 1 0.0% 0 Lane, Willesden Green Sainsbury's Superstore, 4.5% 42 14.9% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.2% 22 0.0% 0 13.6% 26 Ealing Road, Alperton Sainsbury's Superstore, Hyde 3.2% 30 0.0% 0 0.4% 0 0.0% 0 26.5% 23 8.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 3.2% 6 Estate Road, Hendon Sainsbury's Superstore, Nash 3.3% 31 9.8% 13 17.2% 15 2.1% 2 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.3% 0 0.0% 0 0.0% 0 2.3% 4 Way, Kenton Sainsbury's Superstore, 4.0% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 18.7% 30 4.5% 6 0.0% 0 17.2% 31 0.0% 0 89-92 Kilburn High Road, Kilburn Sainsbury's Superstore, O2 1.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 7.9% 13 0.0% 0 0.0% 0 6.2% 11 0.0% 0 Centre, Finchley Road, London Sainsbury's Superstore, 6.3% 59 0.0% 0 1.0% 1 0.0% 0 0.0% 0 3.1% 2 0.0% 0 17.0% 28 20.1% 28 0.0% 0 11.7% 21 3.0% 6 Ladbroke Grove, London Sainsbury's Superstore, The 0.9% 8 0.0% 0 0.0% 0 10.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadway, Stanmore Sainsbury's Superstore, High 3.5% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 6.4% 5 6.2% 10 11.0% 15 0.0% 0 7.5% 13 1.2% 2 Road, Willesden Tesco Express, Station 0.1% 1 0.5% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 0 0.0% 0 Parade, Canons Park Tesco Express, North 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.5% 1 0.7% 1 0.9% 2 0.4% 1 Wembley Station, East Lane Tesco Express, Mollison 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Edgware Tesco Express, Oldfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Lane, Greenford Tesco Express, Hillside, 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 8 0.0% 0 0.4% 1 2.3% 4 Harlesden Tesco Express, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 140118 NEMS market research by Zone & Q25 (Filtered, Weighted) Brent Household Survey Page 262 Weighted: February 2018 for Urban Shape Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Q25 -