JULY/AUGUST 2010 Oracle Enterprise Manager 11g New release delivers business-driven IT management / 21 Deriving and Sharing BI Metadata Integrate Oracle Warehouse Builder 11g Release 2 information with Oracle Business Intelligence Enterprise Edition / 59 Automating Parallelism Take the guesswork out of setting the degree of parallelism for queries / 63 On Connecting, Pivoting, and Learning New Things Our technologist bypasses TNSNAMES.ORA, turns rows to columns, and ORACLE.COM/ORACLEMAGAZINE meets the NO_DATA_FOUND exception / 69 THE VIRTUAL ENTERPRISE From desktop to datacenter, Oracle o ers a complete virtualization solution Strategize. Plan. Execute. Gain more insight with Oracle’s enhanced enterprise performance management solution Java Hits the Road Learn the latest from Java luminaries as the Java Bus goes from code to coast One City, One Week, Three Conferences Oracle OpenWorld, JavaOne, and Oracle Develop converge on San Francisco September 19–23 JA10_cover_R1.indd 2 5/25/10 2:30:41 PM Untitled-2 1 3/22/10 8:42 PM Untitled-2 2 3/22/10 8:42 PM Oracle development PL/SQL Developer by Allround Automations. everywhere... PL/SQL Developer is the Oracle development tool that gives you maximum productivity, ease of use and all the features you need, for a reasonable price. Visit our website for additional details: www.allroundautomations.com/plsqldev 4 FEATURED CONTENT VOLUME XXIV - ISSUE 4 CONTENTS THE VIRTUAL ENTERPRISE /36 Virtualization—of desktop, server, or storage resources—requires a reliable infrastructure, solid plan, and strategic management. The payoffs include IT flexibility and efficiency, as well as server consolidation and lower energy costs. Learn how Oracle’s desktop-to-datacenter solutions can virtualize your enterprise. —By David A. Kelly Cover: I-Hua Chen Strategize. Plan. Execute. / 45 Java Hits the Road / 48 Planning for the future—based on analytics rather From language to platform, than guesswork—is important for both public and Java is used by millions private organizations. See how new features of of developers and runs on Oracle’s enterprise performance management billions of devices. Find applications can improve confidence in financial out more about Oracle’s reporting and enhance budget management and commitment to Java by profitability. —By Marta Bright following the Java bus as it travels to 20 cities from code to coast. Meet Java experts, One City, One Week, Three Conferences / 33 ask questions, check out the Java user groups, and watch Oracle and Java technologists will want to be in demonstrations of the latest San Francisco, California, September 19–23, when Java technologies. the city hosts three conferences simultaneously— —By Janice J. Heiss Oracle OpenWorld, JavaOne, and Oracle Develop. From sessions on Oracle’s complete technology stack to all things Java, plus hands-on labs, exhibits, and community celebrations, these conferences have something for everyone in the technology chain. —By Caroline Kvitka JULY/AUGUST 2010 ORACLE.COM/ORACLEMAGAZINE JA10_TOC.indd 4 5/21/10 12:07:25 PM T:8” your infrastructure with the power of HP & Oracle. When just “getting it done” doesn’t go far enough, it’s time to transform your infrastructure and regain the competitive advantage through industry standards. T:10.875” HP’s services, products and solutions can bring speed and efficiency to your Oracle environment, helping your business reach its true potential. Outcomes that matter. Learn more about the HP & Oracle Alliance at hp.com/go/oracle Copyright © 2010 Hewlett-Packard Development Company, L.P. O-78MG6_SW_PrintAd_EN-US.indd 1 4/19/10 10:11 AM 6 DEPARTMENTS VOLUME XXIV - ISSUE 4 Up Front / 8 Community / 26 Technology / 51 Comment / 74 FROM OUR PARTNER NEWS / 26 PERFORMANCE IN THE FIELD / 74 READERS / 8 BOOK BEAT / 26 TESTING / 51 Serving Your Community Readers tell us what High-Performance Oracle From schools to software, COMMUNITY they think. Systems for Business volunteers make the world a BULLETIN / 29 Intelligence Workloads FROM THE better place. —Mike Riley A New Look for Oracle Oracle’s Sun systems deliver EDITOR / 9 Technology Network IN THE FIELD / 75 responsive and reliable BI Committed to the Right Fixed width, new header Who Drives the Decision? environments. —Sherry Yu, Word —Tom Haunert improve user experience. Changes in business Chad Prucha, and / 11 —Justin Kestelyn processes need management. MASHUP Yumiko Hata News, views, trends, tools ARCHITECT / 30 —David Ferguson FRAMEWORKS / 55 Panning for Gold ANALYSt’S Compelling Dialog Finding value in enterprise CORNER / 76 At Oracle / 13 Call bounded task flows as architecture conversations Infrastructure Software inline pop-ups. EVENTS / 13 —Bob Rhubart and Virtualization Find out about upcoming —Steve Muench Organizations improve UP CLOSE / 31 BUSINESS flexibility with software technology and industry A Northern Light events. INTELLIGENCE / 59 appliances and templates. Oracle User Group Finland’s RESOURCES / 15 Deriving and Sharing —David Baum Heli Helskyaho Business Intelligence Your guide to Oracle —Jeff Erickson Metadata Webcasts, podcasts, blogs, PEER-TO-PEER / 32 Integrate Oracle Warehouse and more Solving Puzzles Builder 11g Release 2 BRIEFS / 18 Iggy Fernandez, Murali information with Oracle The latest product news Vallath, Matjaz B. Juric Business Intelligence NEWS / 21 —Blair Campbell Enterprise Edition. Business-Driven IT —Mark Rittman Management PARALLEL QUERY / 63 Oracle Enterprise Manager Automating Parallelism 11g connects business, Take the guesswork out technology, and IT. of setting the degree of —Carol Hildebrand parallelism for queries. INTERVIEW / 23 —Arup Nanda Open for Business ASK TOM / 69 Oracle’s Edward Screven On Connecting, Pivoting, on open source and open and Learning New Things standards —Rich Schwerin Our technologist bypasses TNSNAMES .ORA, turns rows to columns, and meets the NO_DATA_FOU ND exception. —Tom Kyte JULY/AUGUST 2010 ORACLE.COM/ORACLEMAGAZINE JA10_TOC.indd 6 5/21/10 12:08:27 PM 7 EDITORIAL PUBLISHING Editor in Chief Publisher Tom Haunert [email protected] Jeff Spicer [email protected] Senior Managing Editor Production Director and Associate Publisher Caroline Kvitka [email protected] Jennifer Hamilton [email protected] +1.650.506.3794 Features Editor Senior Manager, Audience Development and Operations Kay Keppler [email protected] Karin Kinnear [email protected] +1.650.506.1985 Contributing Editor and Writer Blair Campbell ADVERTISING SALES Associate Publisher Editor in Chief, Oracle Technology Network Kyle Walkenhorst [email protected] +1.323.340.8585 Justin Kestelyn [email protected] Northwest & Central U.S. Technology Advisor Tom Cometa [email protected] +1.510.339.2403 Tom Kyte Southwest U.S. and LAD Contributors Shaun Mehr [email protected] +1.949.923.1660 Marta Bright, Ed DeJesus, Jeff Erickson, Fred Sandsmark, Leslie Steere Northeast U.S. and EMEA/APAC DESIGN Mark Makinney [email protected] +1.805.709.4745 Senior Creative Director Mailing-List Rentals Francisco G Delgadillo Contact your sales representative. 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