TOURISM AND DEVELOPMENT 2017: ACTIVE & SPORTS TOURISM: FEEL THE FREEDOM OF THE WATER Editors: Mitja Gorenak & Andreja Trdina TOURISM AND DEVELOPMENT 2017: ACTIVE & SPORTS TOURISM: FEEL THE FREEDOM OF THE WATER Editors: Mitja Gorenak & Andreja Trdina November, 2017 Title: Tourism and development 2017: Active & Sports Tourism: Feel the freedom of the water Subtitle: Book of abstracts Editors: assist. prof. Mitja Gorenak, Ph.D., (University of Maribor, Faculty of tourism), assist. prof. Andreja Trdina, Ph.D., (University of Maribor, Faculty of tourism). Publisher / Izdajalteljica: University of Maribor, Faculty of tourism Cesta prvih borcev 36, 8250 Brežice, Slovenia phone. +386 8 205 40 10, http://ft.um.si, [email protected] Publishing house / Založnik: University of Maribor Press Slomškov trg 15, 2000 Maribor, Slovenia phone. +386 2 250 42 42, http://press.um.si, [email protected] Edition: First Type of publication: Electronic book Accessible at: http://press.um.si/index.php/ump/catalog/book/301 Publishing year: 2017 Notification: Publisher or editors do not take responsibility for academic honesty of the authors. Academic honesty and language in the submissions is sole responsibility of the author/s. © University of Maribor Press All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publisher. This bok of abstracts was discussed and approved by the the Senate of the Faculty of Tourism. CIP - Kataložni zapis o publikaciji Univerzitetna knjižnica Maribor 338.48:796(082)(048) TOURISM and development 2017 [Elektronski vir] : active & sports tourism : feel the freedom of the water : [book of abstracts] / editors Mitja Gorenak & Andreja Trdina ; [organizatorji Fakulteta za turizem Univerze v Mariboru, Fakulteta za šport in turizem Univeze Educons iz Novega sada in Poslovna šola Libertas iz Zagreba]. - 1st ed. - El. publikacija. - Maribor : University of Maribor Press, 2017 Način dostopa (URL): http://press.um.si/index.php/ump/catalog/book/301. - Nasl. v slov.: Turizem in razvoj 2017 ISBN 978-961-286-121-6 doi: doi.org/10.186907978-961-286-121-6 1. Dr. vzp. stv. nasl. 2. Gorenak, Mitja 3. Mednarodna znanstvena konferenca (4 ; 2017 ; Maribor) 4. Fakulteta za turizem Univerze (v Mariboru) 5. Fakulteta za šport in turizem Univerze Educons (Novi Sad) 6. Poslovna šola Libertas (Zagreb) COBISS.SI-ID 93530369 ISBN: 978-961-286-121-6 DOI: https://doi.org/10.18690/978-961-286-121-6 Price: Free edition Responsible person: full prof. Igor Tičar, Ph.D., Rector University of Maribor DOI https://doi.org/10.18690/978-961-286-121-6 ISBN 978-961-286-121-6 © 2017 University of Maribor Press Accessible at: http://press.um.si TURIZEM IN RAZVOJ 2017: AKTIVNI IN ŠPORTNI TURIZEM: OBČUTI SVOBODO VODE Mitja Gorenak & Andreja Trdina POVZETEK Pod naslovom Turizem in razvoj 2017 - aktivni in športni turizem: občuti svobodo vode je bila izvedena 4. mednarodna znanstvena konferenca, ki jo organizirajo tri partnerske fakulete, Fakulteta za turizem Univerze v Mariboru, Fakulteta za šport in turizem Univerza Educons iz Novega Sada in Poslovna šola Libertas iz Zagreba. Pričujoči zbornik razširjenih povzetkov predstavlja bogat nabor več kot 25 različnih prispevkov v okviru treh opredeljenih tematik, ki so bile obravnavane na konferenci. Uvodni del predstavljajo krajše misli vabljenih predavateljev, ki so vsak zase ponudili izhodišča in naslovili ključne dileme posameznega sklopa. Prvi sklop tako predstavljajo razširjeni povzetki s področja aktivnega turizma, ki obravnavajo raznolike vidike aktivnega preživljanja prostega časa, ki se v turizmu postavlja vse bolj v ospredje. Drugi tematski sklop zaobjema razširjene povzetke na temo športnega turizma, specifične vrste turizma, ki se ob rasti obiska športnih prireditev na eni strani in športnega udejstvovanja posameznikov na drugi strani, pospešeno razvija. V zadnji tretji tematski sklop pa so vključeni razširjeni povzetki prispevkov o dostopnem turizmu, danes prav tako vedno bolj pomembnem področju, ki izhaja iz načel zagotavljanja enakih možnosti in spodbujanja socialne vključenosti v turizmu. Vsi prispevki podajajo raziskovalne poglede na izbrane tematike in dopolnjujejo znanstveni spekter turizma na posameznih področjih. KLJUČNE BESEDE: mednarodna konferenca, turizem, aktivni turizem, športni turizem, dostopni turizem. _____________________________________ NASLOV UREDNIKOV: dr. Mitja Gorenak, docent, dr. Andreja Trdina, docentka, Univerza v Mariboru, Fakulteta za turizem, Cesta prvih borcev 36, 8250 Brežice, Slovenija, e-pošta: [email protected] & [email protected] DOI https://doi.org/10.18690/978-961-286-121-6 ISBN 978-961-286-121-6 © 2017 Univerzitetna založba Univerze v Mariboru Dostopno na: http://press.um.si TOURISM AND DEVELOPMENT 2017: ACTIVE AND SPORTS TOURISM: FEEL THE FREEDOM OF WATER Mitja Gorenak & Andreja Trdina ABSTRACT Under the title Tourism and Development 2017 – Active and Sports Tourism: Feel the Freedom of Water we have conducted the 4th annual scientific conference, organized by the three partner faculties, Faculty of Tourism of the University of Maribor, Faculty of Sports and Tourism, Educons University from Novi Sad and Libertas Business school from Zagreb. This book of extended abstracts presents over 25 different views on three topics that were discussed at the conference. The introductory part presents short summaries of thoughts discussed by our invited keynote speakers. The first section presents extended abstracts from the field of active tourism, addressing the diverse aspects of active vacationing as becoming increasingly important in tourism. The second thematic section includes extended abstracts on sports tourism, a specific category of tourism that has been developing rapidly with more and more visitors coming to major international sports events and also more and more visitors actively seeking sports related vacation. The last section is dedicated to accessible tourism, increasingly important area arising from the principles of ensuring equal opportunities and promoting social inclusion in tourism. All the extended abstracts provide scientific views on selected topics, and, thus, bring additional knowledge into the particular field of tourism. KEYWORDS: international conference, tourism, active tourism, sports tourism, accessible tourism. ________________________________ CORRESPONDENCE ADDRESS: Mitja Gorenak, Ph.D. Assistant Professor, Andreja Trdina Ph.D., Assistant Professor, University of Maribor, Faculty of Tourism, Cesta prvih borcev 36, 8250 Brežice, Slovenia, e-mail: [email protected] & [email protected] DOI https://doi.org/10.18690/978-961-286-121-6 ISBN 978-961-286-121-6 © 2017 University of Maribor Press Available at: http://press.um.si TABLE OF CONTENTS SELECTED THOUGHTS FROM KEYNOTE SPEAKERS ........................ - 1 - ACTIVE TOURISM – DEFINITIONS, USES, CHALLENGES AND OPPORTUNITIES FOR RESEARCHERS AND OPERATORS .......................................................... - 3 - SPORT AND TOURISM SHAKING HANDS – SLOVENIAN CASE ...................... - 5 - ACCESSIBLE TOURISM AND ITS CHALLENGES .............................................. - 7 - SELECTED THOUGHTS ON ACTIVE TOURISM ................................. - 4 - ACTIVE TOURISM IN THE PLANING OF LOCAL DESTINATION MANAGEMENT WITH CASE STUDIES FROM SLOVENIA AND SCOTLAND ............................ - 11 - VALUES AND THEIR ROLE IN ECO-FRIENDLY AND ACTIVE VACATION ....... - 17 - WORLD`S MOST FAMOUS CAVE AND IT`S DRAGONS WELCOME ALL TOURISTS ................................................................................................... - 22 - THE ACTIVE TOURISM POTENTIAL BASED ON LOCAL WATERS IN THE MUNICIPALITY OF BREŽICE ........................................................................ - 26 - BIKE SHARING IN TOURISM FROM SOCIAL RESPONSIBILITY PERSPECTIVE: CASE OF INNOVATIVE APPROACH IN PODČETRTEK .................................. - 31 - CONTRIBUTION OF VISUAL MESSAGES IN SOCIAL NETWORKS TO PROMOTE ACTIVE TOURISM ..................................................................... - 37 - IMPACT OF SOCIAL NETWORKS ON THE INCREASE IN TOURISM WEBSITE VISITS ......................................................................................................... - 40 - CROSS-BORDER EDEN DESTINATIONS NETWORKING FOR OFFERING HOLISTIC PROGRAMS FOR ACTIVE SENIORS ............................................. - 45 - REAL-TIME MARKET RESEARCH OF DIGITAL MEDIA FOR THE PURPOSES OF DEMAND FORECASTING ............................................................................ - 52 - THE ROLE OF INTERGENERATIONAL COOPERATION AND THE IMPORTANCE OF KNOWLEDGE TRANSFER IN ORGANIZATIONS OF TOURIST SECTOR .... - 55 - ECONOMICS OF FARM TOURISM AND VISITORS PROFILE - CASE STUDY.. - 61 - DEVELOPMENT AND SUSTAINABILITY OF RIVER TOURISM IN TURKEY: THE CASE OF ANTALYA ..................................................................................... - 63 - SEVNICA’S ACTIVE TOURISM ON THE WAVE OF NEW MEDIA................... - 68 - SELECTED THOUGHTS ON SPORTS TOURISM .............................. - 11 - CONTRIBUTION OF VETERANS’ COMPETITIONS TO DEVELOPMENT SPORTS AND RECREATIONAL TOURISM ................................................................. - 75 - PRACTICING KITEBOARDING IN LIFESTYLE DESTINATION TARIFA: A SCHOOL’S PERSPECTIVE ON DEVELOPMENT AND PROGRESSION ...........