PLI Brand/Logo Guidelines At-A-Glance PLI is the largest Gift, Loyalty and Hospitality Card manufacturer on the planet. But we know size without stature is meaningless. Being the biggest is the purposeful result of our determined drive to be the best. Dedicated to our customers’ success. Invested in our employees’ goals and achievements. We work hard. We play hard. We nurture our own and give back to our communities. We don’t just manufacture an impressive variety of card products. We deliver solutions in card form. 01 Primary Logo & Reverse 02 Secondary Logo & Reverse 03 Primary Typefaces 05 Primary Colors Use of Helvetica Condensed and Optima on all materials is strongly encouraged. PMS Cool However, when they are unavailable 293 Gray 9 Arial Narrow and CG Omega are acceptable. Helvetica Condensed PMS 293 Blue – Dependable, Honest, Confident PMS Cool Gray 9 – Balanced, Sleek, Elegant Helvetica Condensed Oblique Helvetica Medium Condensed 06 Secondary Colors Helvetica Medium Condensed Oblique Helvetica Bold Condensed 90% 90% Helvetica Bold Condensed Oblique 70% 70% 04 Secondary Typeface Optima 50% 50% Optima Italic Optima Bold 30% 30% Optima Bold Italic Optima Extra Black 10% 10% 07 Tertiary Colors 08 Mission, Vision, Values Graphic PMS PMS 152 7489 PMS 152 Orange – Vitality, Energy, Health PMS 7489 – Growth, Freshness, Renewal 90% 90% 70% 70% 50% 50% 30% 30% 10% 10% 09 Facets Why Facets? PLI is a Multi-Faceted Organization. Multi-capable. Multi-cultural. We have multiple print platforms in multiple locations. We serve a myriad of customers with a myriad of card products. But we are One Company with one goal: to grow our business and our clients’ businesses by being the best in class provider partner in the industry. Just as each facet holds its own gleam within a remarkable jewel, each employee shines individually while contributing to brilliance of the whole of PLI. Facet Usage: Facets are a recurring graphic element used to maintain consistency within our brand. They are a visual metaphor for unity of separate elements. They represent celebrating the value of our people, our products, our culture and our solutions on both a micro-level and a macro-level. They evoke a sense of the exponential – a limitlessness of reach and progression and possibility. Even when the facets visually reach the edge of a page or frame of a device screen, they continue on infinitely into space. Facets are to be used to emphasize specific graphic elements, to frame or ground images and/or messaging and to add colorful visual interest. Consistent design usage of facets ensures brand continuity. Examples of acceptable facet usage:.