CATEGORY ADVICE 2021 • Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2021 On the Go Chocolate Singles still have the largest Importance of Confectionery share of Confectionery with a quarter of all Confectionery is growing +2.7% in sales in Independent and Symbol Stores. Independent and Symbol stores. (Nielsen, I&S, 52 Weeks, 22.05.2021) Driven by more shoppers shopping local. (Nielsen, I&S, 52 Weeks, 22.05.2021) The Younger Confectionery Shopper Younger shoppers over index in confectionery in Independent and Symbol stores and they also spend more so are a Big Night In key demographic. Sharing products are (Lumina Intelligence Convenience Tracking growing the channel sales, with Programme data from w/c 11th November 2020 chocolate sharing +8.5% and to 26th April 2021) sugar sharing +5.9%. (Nielsen, I&S, 52 Weeks, 22.05.2021) Importance of Impulse 23% of shoppers in Independent and Symbol Seasonal Gifting Stores buy something on impulse. 17% of Confectionery Gifting is growing +18% and these impulse purchases are confectionery. driven by a growth in sales from events like 63% of shoppers purchase on impulse Xmas, Mother’s Day and Valentines. because of visibility and 28% of shoppers purchase because of promotion or PMP. (Nielsen, I&S, 52 Weeks, 22.05.2021) (Lumina CTP 2020) CATEGORY ADVICE Market Insight 2021 Clearly merchandise your main display by pack type (eg singles/duos), brand and best sellers in best locations. Drive impulse purchase with eye catching displays, then highlight high impulse lines like mints at the till point Stock the best selling Gifting range and next to Food/Coffee to Go Build exciting displays for Seasonal for the fresh breath mission. events and advertise on social media. Highlight ‘Big Night In’ by grouping sharing With On the Go missions products together and try due to bounce back re-focus offering Bundle Deals in on Chocolate and Mint Singles store and via delivery. especially growing packs like Duos. Stock the latest branded NPD from launch as this appeals to younger shoppers and display in high footfall areas for impulse purchasing. Information correct at time of print. CATEGORY ADVICE Must Stock Lines 2021 These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again. ADULT CHOCOLATE SINGLES CHOCOLATE BLOCKS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 CHOCOLATE MULTIPACKS CHOCOLATE SHARING BAGS GIFTING 19 20 21 22 23 24 25 26 27 28 29 30 31 KIDS CHOCOLATE SINGLES SUGAR SHARING BAGS SUGAR SINGLES SUGAR MINT SINGLES LOZENGES 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 CATEGORY ADVICE Must Stock Lines 2021 TWIRL ORANGE MARS DUO 1 43G 5 78.8G SKU CODE: 644512 SKU CODE: 21348 KINDER BUENO CLASSIC PM 60P TWIRL PM 60P 2 SGL 6 STD SKU CODE: 374418 SKU CODE: 719212 SNICKERS DUO TWIX XTRA 3 83.4G 7 75G SKU CODE: 21304 SKU CODE: 569456 KINDER BUENO WHITE PM 60P MARS 4 SGL 8 51G SKU CODE: 374397 SKU CODE: 21326 CATEGORY ADVICE Must Stock Lines 2021 SNICKERS CADBURY DAIRY MILK PM £1 9 48G 13 95G SKU CODE: 21315 SKU CODE: 392198 CADBURY WISPA PM 60P GALAXY MILK BLOCK PM £1 10 SGL 14 110G SKU CODE: 719145 SKU CODE: 420612 CADBURY WISPA GOLD PM 60P CADBURY CARAMEL PM £1 11 48G 15 120G SKU CODE: 719178 SKU CODE: 397142 CADBURY STAR BAR PM £1 CADBURY DAIRY MILK 12 49G 16 FRUIT & NUT CHOPPED PM £1 95G SKU CODE: 719156 SKU CODE: 392187 CATEGORY ADVICE Must Stock Lines 2021 AERO PEPPERMINT PM £1 CADBURY CRUNCHIE PM £1 17 90G 21 4 PACK SKU CODE: 718314 SKU CODE: 274174 CADBURY DAIM PM £1 CADBURY GIANT BUTTONS PM £1 18 120G 22 95G SKU CODE: 417170 SKU CODE: 418266 TWIRL CHOCOLATE PM £1 CADBURY ORANGE BUTTONS PM £1 19 5 X 21.5 23 95G SKU CODE: 274196 SKU CODE: 732347 CADBURY WISPA PM £1 CADBURY DAIRY MILK NIBBLES PM £1 20 4 PACK 24 95G SKU CODE: 274163 SKU CODE: 418244 CATEGORY ADVICE Must Stock Lines 2021 GALAXY MINSTRELS PM £1 CELEBRATIONS CHOCOLATE CARTON 25 80G 29 240G SKU CODE: 347891 SKU CODE: 549212 M&M’S CRISPY TREAT BAG PM £1 LINDOR MILK CORNET 26 90G 30 200G SKU CODE: 320700 SKU CODE: 252404 CADBURYS MILK TRAY FERRERO ROCHER 27 360G 31 T16 SKU CODE: 210662 SKU CODE: 897270 TERRYS CHOCOLATE ORANGE BALL KINDER SURPRISE EGG 28 STD 32 SGL SKU CODE: 254290 SKU CODE: 8968 CATEGORY ADVICE Must Stock Lines 2021 MILKYBAR WHITE CHOCOLATE PM 60P HARIBO STARMIX PM £1 33 25G 37 160G SKU CODE: 744335 SKU CODE: 713461 CADBURY FREDDO PM 30P MAYNARDS WINE GUMS PM £1 34 SGL 38 165G SKU CODE: 333774 SKU CODE: 294503 CADBURY FUDGE PM 25P DRUMSTICK SQUASHIES PM £1 35 22G 39 145G SKU CODE: 715290 SKU CODE: 992134 HARIBO TANGFASTICS PM £1 BASSETTS JELLY BABIES PM £1 36 160G 40 165G SKU CODE: 713450 SKU CODE: 294558 CATEGORY ADVICE Must Stock Lines 2021 CADBURYS CHOCOLATE ECLAIR BAG TREBOR EXTRA STRONG MINTS 41 PM £1 130G 44 SGL SKU CODE: 999814 SKU CODE: 435013 FRUIT PASTILLES TUBE TREBOR SOFTMINTS SPEARMINT ROLL 42 50G 45 SGL SKU CODE: 739664 SKU CODE: 473650 FRUIT-TELLA STRAWBERRY HALLS MENTHOL EXTRA STRONG 43 SGL 46 20’S SKU CODE: 507730 SKU CODE: 569039 CATEGORY ADVICE Planogram 2021 2m x 6 Shelf SHELF SHELF 1 1 SKUs BESTWAY BATLEYS 392198 392198 CADBURYS DAIRY MILK PM £1 95G 397142 397142 CADBURY CARAMEL PM £1 120G 392187 392187 CADBURYS FRUIT AND NUT PM £1 95G SHELF 392176 392176 CADBURY CHOPPED NUT PM £1 95G 397186 397186 CADBURYS OREO PM £1 120G 2 417170 417170 CADBURYS DAIM PM £1 120G 695027 695027 MALTESERS CHOCOLATE BOX 110G 578509 549212 CELEBRATIONS CHOCOLATE CARTON GIFT BOX SMALL 252404 252404 LINDOR MILK CORNET 200G 210662 210662 CADBURYS MILK TRAY 360G SHELF 754749 754749 FERRERO ROCHER DIAMOND T24 3 51583 897270 FERRERO ROCHER T16 SHELF SHELF 4 2 SKUs BESTWAY BATLEYS SHELF 420612 420612 GALAXY MILK CHOCOLATE BAR LARGE BLOCK PM £1 110G 763811 763811 GALAXY CARAMEL CHOCOLATE BAR LARGE BLOCK PM £1 135G 5 25305 25305 GALAXY COOKIE CRUMBLE CHOCOLATE LARGE BAR PM £1 114G 718303 718303 AERO MILK BLOCK PM £1 90G 718314 718314 AERO PEPPERMINT SHARING BLOCK PM £1 90G 618799 618799 CADBURY WISPA DUO CHOCOLATE BAR SGL 497958 497958 CADBURYS DOUBLE DECKER DUO STD SHELF 586332 586332 TWIX WHITE XTRA CHOCOLATE STANDARD SINGLE BAR STD 21348 21348 MARS CHOCOLATE BAR STANDARD DUO 78.8G 21304 21304 SNICKERS CHOCOLATE BAR STANDARD DUO SINGLE 83.4G 6 671325 569456 TWIX XTRA CHOCOLATE BAR KING 469205 235328 BOUNTY TRIO STD CATEGORY ADVICE Planogram 2021 2m x 6 Shelf SHELF 3 SKUs SHELF BESTWAY BATLEYS 1 584682 584682 CADBURY BOURNVILLE PM £1 100G 667123 667123 CADBURY BOURNVILLE OLD JAMAICA PM £1 100G 164968 164968 MALTESERS TEASERS CHOCOLATE BAR PM £1 100G 344297 344297 CADBURY PICNIC PM 55P STD 344353 344353 CADBURY BOOST PM 55P STD SHELF 347256 347256 MARS CHOCOLATE BAR PM 60P 51G 347267 347267 SNICKERS CHOCOLATE BAR PM 60P 48G 2 347278 347278 TWIX CHOCOLATE BISCUIT BAR PM 60P STD 347301 347301 BOUNTY CHOCOLATE BAR COCONUT PM 60P STD 575364 575364 MARS PROTEIN CHOCOLATE BAR 47G 575353 575353 SNICKERS PROTEIN CHOCOLATE BAR 47G 435393 435393 GRENADE CARB KILLA CHOCOLATE CHIP COOKIE DOUGH 60G SHELF 435382 435382 GRENADE CARB KILLA CHOCOLATE COOKIE BAR 60G 3 SHELF 4 SKUs SHELF 4 BESTWAY BATLEYS 744657 744657 AERO PEPPERMINT MINT CHOCOLATE BAR PM 60P 344342 344342 CADBURY STAR BAR PM 55P 50G 719191 719191 CADBURY CRUNCHIE PM 60P STD 344375 344375 CADBURY DAIRY MILK PM 55P STD SHELF 403502 403502 CADBURY WISPA STD 780212 780212 CADBURY WISPA GOLD SGL 5 644512 644512 TWIRL ORANGE 43G 344364 344364 CADBURY TWIRL PM 55P STD 745290 745290 KIT KAT 4 FINGER MILK CHOCOLATE BAR PM 60P SGL 374418 374418 KINDER BUENO CLASSIC PM 60P SGL 374397 374397 KINDER BUENO WHITE PM 60P SGL SHELF 347245 347245 MALTEASERS CHOCOLATE BAG STANDARD PM 60P 37G 337256 247842 FRYS TURKISH DELIGHT STD 6 409026 409026 YORKIE ORIGINAL MILK CHOCOLATE BAR STD 948373 948373 M&M’S CHOCOLATE BAG STANDARD 45G CATEGORY ADVICE Planogram 2021 2m x 6 Shelf SHELF 5 SKUs BESTWAY BATLEYS 8968 8968 KINDER SURPRISE PINK & BLUE T48 SHELF 105733 105733 CADBURYS FREDDO PM 25P STD 105744 105744 CADBURYS FREDDO CARAMEL PM 25P STD 1 744335 744335 MILKYBAR WHITE CHOCOLATE BAR PM 60P 25G 383625 383625 MILKYWAY CHOCOLATE BAR STANDARD 21G 914958 706523 MILKY WAY CHOCOLATE MAGIC STARS BAG SGL 15802 15802 GALAXY RIPPLE CHOCOLATE BAR STD 183112 183112 CADBURY BUTTONS PM 25P 14G SHELF 715290 715290 CADBURYS FUDGE PM 25P 22G 304102 600458 MR TOM PEANUT BAR SGL 2 745744 745744 SMARTIES HEXATUBE PM 60P 38G 54005 252478 ROWNTREES JELLY TOTS STD 412471 412471 SKITTLES FRUIT 45G 728067 569051 BASSETTS CHERRY DROPS ROLL 650849 507730 FRUITTELLA STRAWBERRY STK SHELF 105500 105500 MAYNARDS WINE GUM PM 50P SGL 692270 692270 ROWNTREE’S FRUIT GUMS SACHET 43.5G 3 744624 744624 ROWNTREES FRUIT PASTILLES VEGAN PM 50P 50G SHELF SHELF 4 6 SKUs BESTWAY BATLEYS 274196 274196 CADBURY TWIRL PM £1 5PK SHELF 274163 274163 CADBURY WISPA PM £1 4PK 375727 375727 KIT KAT CHUNKY PM £1 4PK 5 686800 686800 MARS CHOCOLATE STANDARD SINGLE PM £1 3PK 274174 274174 CADBURY CRUNCHIE PM £1 4PK 686822 686822 TWIX CHOCOLATE STANDARD PM £1 3PK 225609 225609 KINDER CHOCOLATE PM £1 T8 105455 105455 TREBOR EXTRA STRONG MINTS PM 50P ROLL 105488 105488 TREBOR SOFT MINTS SPEARMINT PM 50P ROLL SHELF 105477 105477 TREBOR SOFT MINTS PM 50P ROLL 422430 422430 POLO ORIGINAL MINTS TUBE 34G 6 415528 415528 POLO SPEARMINT MINTS TUBE STD 386396 386396 HALLS MENTHOL EXTRA STRONG STD 765606 569043 HALLS SOOTHERS BLACKCURRANT STICK S/PK 136390 701515 LOCKETS HONEY & LEMON LOZENGES 43G CATEGORY ADVICE Planogram 2021 1m Hanging Bags ROW 1 SKUs BESTWAY BATLEYS