Long Island Small Business issue Vol. 2 Issue 02 Once in a Blu Chip Moon Karin Caro – Up Close and Personal Roslyn Goldmacher “Where’s The Money?” From Farm to Vineyard Long Island’s Agribusiness Diversifies Cornerstone Interview Neil Kaufman, Chairman of the Long Island Capital Alliance Is a Mega-Million$ Clean Energy Technology Incubating at Stony Brook? LIFT Teaming Up to Win! Small Biz Entrepreneurs: The Mom & Pop, The One Woman Show, The Corporation and The Serial Entrepreneur SAVE the DATE! 12TH ANNUAL SMART GROWTH SUMMIT Sponsorships are available! Friday, November 22nd Contact Vision Long Island Phone: 631-261-0242 8:00am-4:00pm Email: [email protected] stay tuned for event details! Melville Marriott www.visionlongisland.org Register Today! Sponsorships are available! 631-261-0242 [ ] Visionary ($15,000) [ ] Leader ($10,000) [ ] Gold Sponsor ($5,000) [ ] Sponsor ($2,000) [ ] ___ seats ($125/person | $150 at the door) Method of Payment: [ ] Check enclosed [ ] Check sent (faxed replies only) [ ] Pay at the door [ ] Credit Card Attendee Name(s): ________________________________________________________________________________________________________ Affiliation: ______________________________________________________________________________________________________________ Address: ____________________________________________________________City, State, Zip: ________________________________________ Email: _________________________________________________ Phone: _____________________________ Fax: _________________________ Credit Card: [ ] Visa [ ] MasterCard [ ] American Express Name, as it appears on card: _______________________________________________ Credit Card Number: _____________________________________________________________ Expiration Date: ___________________________ PLEASE RETURN THIS FORM TO: 24 WOODBINE AVE., SUITE TWO, NORTHPORT, NY 11768 OR FAX TO 631-754-4452 WWW.VISIONLONGISLAND.ORG - VISION LONG ISLAND IS A 501(C)3 NOT-FOR-PROFIT ORGANIZATION. ALL DONATIONS OVER THE FAIR MARKET VALUE OF $45 PER TICKET ARE TAX-DEDUCTIBLE. CHECKS CAN BE MADE PAYABLE TO VISION LONG ISLAND. Editorial p.4 Great Ideas p.6 Cornerstone Interview, with Neil Kaufman p.10 Welcome to Long Island’s Barbara Kent New Business of Businesses p.12 Publisher/Editor-in-Chief --LaunchPad [email protected] Vivian Leber, Editor-at-Large Economic Engines [email protected] Biz.org p.14 LIFT Teaming Up For Chris Kent, Creative Director p.18 Success [email protected] Private Sector Sales Contributors p.19 Vivian Leber, M.B.A. Affordable Health Care John P. Wilson, Ph.D. p Act—What Long Islanders Shari Peyser .20 Need to Know, Walter Oden Umit Sami Anthony Manetta Where’s The Money?, Roz Walter Oden p.21 Goldmacher Carlene Afetian Is a Mega-Million$/ Jaci Clelment World-Changing Clean Tom Scarda Energy Technology p.22 Patti Bloom Incubating here, at Stony Brook U? Maria Prieto John Hill Cover Story, Karin Walter Oden Caro-Once in a Blu p.24 Chip Moon Roslyn D. Goldmacher Homegrown-LI [email protected] p.28 Agri-Business Diversifies Pamela Winnikoff Cornerstone Interview PAW Communications p.31 with Gloria Glowacki [email protected] Entrepreneurs Photography p.32 Cover, Len Marks Trade Show Tips, www.LenmarksPhoto.com p.34 John Hill 631-367-1219 Vivian Leber Reaching the Barbara Kent p.36 Hispanic Market Thank you to our sponsors: The Franchise Perspective, Blu Chip Marketing Tom Scarda p Abrams Fensterman .40 Carter, DeLuca, Your Business Farrel & Schmidt, LLP and the Media, LIDC p.39 Melville Chamber Jaci Clement Vision Long Island What if it Happens again? p.38 LIFT Tips for Contingency Planning, Patti Bloom www.TheCorridorLI.com From the Editor’s Desk Our inner beast is pleased with victory at any cost and trembles with fear at the thought of competition. Fortunately the “inner beast” in the very best cases has a “civilized intellect” over-lord, whose name is “Collaboration”. Great for business. LIFT’s federally funded Small Business Pilot Teaming project enables Long Island small businesses to broaden their talent base and their market through collaboration and diversification. We were very fortunate to have a close exchange with Karin Caro, CEO of BluChip Marketing and owner or part-owner in eight other small businesses. Our frank conversation is heart-warming and inspirational. Barbara Kent Welcome to her Blu Chip world. Publisher/Editor-in-Chief I hope you find this issue as informative and exciting as I do. There is never enough room or time to cover everyone so we try to choose topics you might want to know a little more about. We found three people with Great Ideas who are ready to find a manufacturer, expand a market and develop a product further. It is our great hope that they find success with this, their first-time publication. The Entrepreneur is a special hybrid comprised of equal parts salesperson, creator, and production manager. We asked four different genres of entrepreneur-Sole Proprietor, Corporation, Serial Entrepreneur and Mom & Pop what works for them and why they did it. We took a road trip to the East End to talk to the farmers and vintners who consistently produce highest yield in the state in some crops and award winning wines. Agriculture is big business on Long Island, both in crop production and tourism. We’ll introduce you to a lot of people in this issue, and give you a rundown of business organizations, chambers of commerce and economic engines. This issue’s cornerstone interviews are fittingly, Neil Kaufman, current Chairman of the Long Island Capital Alliance and Gloria Glowacki, outgoing Associate Regional Director of the Small Business Development Center (SBDC) at Stony Brook University. We welcome LaunchPad, less than a year old, to the LI business community. In addition to contributions by top guest columnists Roz Goldmacher, Anthony Manetta, Walter Oden and Jaci Clement; tips, tools, advice, resources, contacts and much more. Welcome to the Long Island Small Business issue of the Corridor. I hope you enjoy it. This issue of The Corridor is dedicated to the memory of Lawrence Kushnick, Esq., close friend of thousands, proud steward of the Town of Huntington and graduate from and strong supporter of Leadership Huntington. His legacy will live on with the Lawrence A. Kushnick Memorial Fund for Leadership Huntington. To donate please go to www.LeadershipHuntington.org. 4 The Susan Satriano Memorial Scholarship Foundation 3012 Waverly Avenue Oceanside, NY 11572 The Susan Satriano Memorial Foundation 516-603-5520 www.susansatrianofoundation.com ~ Presents ~ Strawberry Fields Benefit Concert Featuring the best Beatles tribute band in the country! The “fab four” had their debut performance in Broadway’s hit musical, Beatlemania. The group will perform on Oct. 26, 2013, 8:00 p.m. ~ Tickets, $25 each Oceanside High School, 3160 Skillman Avenue, Oceanside, NY Raffles, 50/50, snacks and refreshments will be available - doors open at 6:45 p.m. For information, call 516-603-5520 or visit www.susansatrianofoundation.com. The Susan Satriano Memorial Foundation is a nonprofit organization launched in 2006 by Oceanside resident and author, Joseph Satriano in tribute to his wife, Susan, who battled breast cancer for thirteen-years. The Susan Satriano Memorial Scholarship Foundation provides high school seniors with scholarships when a parent has suffered with cancer. Since its inception, the foundation has awarded $300,000 to over 450 students across Long Island and the nation. The foundation is funded by donations from family, friends, businesses, as well as the net proceeds of Joe Satriano’s book, In Sickness and in Health: A Memoir of Love. Melt and the Clean Sponge JOHN P. WILSON, Ph.D. I’m a problem solver and the things I’ve developed are simply solutions First is Melt™, a proprietary chemistry which melts away all those very to problems I encounter going through life. Maybe more importantly, my sticky things that won’t otherwise come off like adhesive or permanent values imbue these products. It’s really important to me that if you’re marker, while not damaging what you’re cleaning. I developed Melt™ going to do something – anything really – then you have to do the job after I used Goof Off™ on plastic. In this case it was my Petri dishes, and honestly and “do it right.” I can’t stand half-baked results, poor effort or it just completely destroyed the surface. Apparently I’m not alone: if you laziness in general yet it seems I’m surrounded by exactly that topped off Google “Goof Off damage” you get 170,000 hits. Melt™ hasn’t damaged with an extensive lack of integrity to boot. While that both any surface I’ve tried it on yet including finished wood, Plexiglas and other disappoints and upsets me, it also has some really clear plastics. It comes in convenient small bottles for your house and worrisome consequences: I have to automatically garage and it’s available in pine, citrus and lemongrass scents. It removes assume that all product claims are BS, that things are adhesives (and thus stickers!), oils, waxes, permanent marker, greasy probably toxic (so I keep them away from my family) smears and more. Put on a few drops and gently pull, on a price tag for and, at great expense of money and time, I have to example, or rub with a soft rag or tissue paper. Any remaining Melt™ will determine what actually works and what’s safe to evaporate, leaving a clean surface. use. Why is knowing that a product is safe and will work too much to ask? Unfortunately, it seems we The second is a solution to your home’s biggest biohazard: your kitchen don’t really have that choice very often. sponge. Your sponge contains 200,000 more bacteria than your toilet seat[1] and 64% of sponges harbor medically serious pathogens[2] like For this reason, all my products share the simple MURSA, E. coli O157, Salmonella, Klebsiella pneumoniae, Proteus, characteristics of social and commercial Staphylococcus and even Campylobacter, which causes Guillain-Barre responsibility: they are real syndrome and can lead to paralysis. Even if you think your sponge is new solutions to real problems that you or clean, there’s a 25% chance that it will still fail a hygiene test.[3] Despite and I can rely on.