Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2013 Time to grow up: The rise and fall of spring break in Fort Lauderdale James Joseph Schiltz Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the American Studies Commons, History Commons, and the Urban Studies and Planning Commons Recommended Citation Schiltz, James Joseph, "Time to grow up: The rise and fall of spring break in Fort Lauderdale" (2013). Graduate Theses and Dissertations. 13328. https://lib.dr.iastate.edu/etd/13328 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. Time to grow up: The rise and fall of spring break in Fort Lauderdale by James J. Schiltz A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF ARTS Major: History Program of Study Committee: Charles M. Dobbs, Major Professor James Andrews Edward Goedeken Iowa State University Ames, Iowa 2013 Copyright © James J. Schiltz, 2013. All rights reserved. ii TABLE OF CONTENTS LIST OF TABLES iv LIST OF FIGURES v INTRODUCTION: TROUBLE IN PARADISE 1 CHAPTER 1: “AT THE START THEY CAME TO FORT LAUDERDALE IN DRIBLETS, THEN BY SCORES, AND SOON BY HUNDREDS” 8 David C. Alexander 10 CHAPTER 2: “THIS IS WHERE THE BOYS ARE” 18 CHAPTER 3: “GREG IS CRAZY TO CARRY BUSCH AT FIFTY CENTS A BOTTLE” 28 “Crazy” Greg Newell 33 CHAPTER 4: “THANK GOD FOR THE KIDS” 39 CHAPTER 5: “I’M NO PRUDE, BUT THAT STUFF IS PRETTY VILE” 50 CHAPTER 6: “IT’S NOT AS WILD AS LAST YEAR” 63 Bob Cox 72 CHAPTER 7: “IT’S LIKE A GHOST TOWN COMPARED TO WHAT IT USED TO BE” 74 The Wrobleskis 86 iii CONCLUSION: “MORE PEOPLE ARE WILLING TO BE HERE WHEN THE KIDS AREN’T HERE” 89 REFERENCES 100 iv LIST OF TABLES Table 1: Percent Increase- Motel Rooms in Florida, 1960-1969 26 v LIST OF FIGURES Figure 1: Early Aquatic Forum 14 Figure 2: Where the Boys Are promotional poster 19 Figure 3: George Dalluge 21 Figure 4: Spring break 1967 24 Figure 5: Beachfront bars 33 Figure 6: “Trouble in Paradise” 37 Figure 7: Number of visitors to Broward County, 1976-1984 42 Figure 8: Rolling Stone adverstisement 44 Figure 9: Saturday Night Live and Doonesbury 59 Figure 10: “The wall” 65 Figure 11: Spring Break Reunion 77 Figure 12: Spring break decline in Fort Lauderdale, 1985-1989 84 Figure 13: R.W. Butler's hypothetical evolution of a tourist area 91 Figure 14: Beach Place 96 1 INTRODUCTION: TROUBLE IN PARADISE This story begins at a seemingly tranquil beach early on the morning of Monday, April 18, 1985. Aside from the activity of a flock of nearby seagulls, the sound of waves hitting the shore, and a few ships in the distant horizon, all is quiet, calm, and peaceful. A hypnotic sun starts its daily ascent over a beautiful ocean that ostensibly extends for eternity. The sunlight that reflects off the miles of endless water and white sands of the beach provides an illumination that, despite its beauty, makes it agonizingly difficult to observe for too long. A warm breeze begins to pass through the area, spreading the distinct smell of salt and brine from the ocean and coaxing nearby palm trees to sway gently back and forth. Yet, despite this serene setting, something is inherently wrong with this picture. The same gust of wind that disseminates the intoxicating smells of the water begins to push debris along the beach like a pack of tumbleweeds drifting across a barren desert. Where miles of untarnished sand usually sit, there is instead a mass accumulation of litter conquering the beach. Consisting mostly of cigarette butts, promotional fliers touting nightly drink specials, beer cans, frisbees, and abandoned sandals and beach towels, there is enough refuse in fewer than two miles of beach to fill over six garbage trucks.1 As the breeze carries an empty plastic sack across the adjacent road just west of the beach, the scene becomes even more disheartening. The scent of the 1 Elizabeth Willson, “Bar Brigade Hits the Beach,” The Miami Herald, May 1, 1984. 2 ocean quickly disappears, with a pungent combination of urine, puke, and stale beer instead stinging the nostrils. A homeless man, carrying his favorite bottle of liquor and wandering the sidewalk in search of his next meal, passes by an uninterrupted row of beachfront taverns whose reputations match or perhaps exceed their derelict outward appearances.2 The activities that had taken place in many of those establishments the previous few weeks would have made even the most experienced vice squad officer blush.3 The homeless man eventually finds a bench on which to rest near a small hotel that, in light of its peeling paint and various broken windows, has clearly seen better days. Inside the hotel, a maid faces what she knows will be a long and difficult day. Recalling the destruction in previous years, she realizes she will have to stay at the hotel far later than usual in order to complete her work. As she opens the door of a room, a foul stench hits her immediately. Stepping into the chaos, she quickly pinpoints the culprit- a trail of white deodorizer across the brown carpet. As she surveys the rest of the damage, the maid thinks to herself that it looks as if a tornado had passed through the room. Strewn across the room are eight empty cases of Old Milwaukee Beer, soft drink bottles, Big Mac cartons, numerous pairs of underwear, leftover food, one shoe, and one sock. The bathroom is equally miserable. Along with a hole in the bathroom door, a towel rack has been snapped off the wall, a torn jockstrap hangs on the doorknob, and shaving cream covers the mirror. After finally 2 Susan Gillis, Fort Lauderdale: The Venice of America (Charleston: Arcadia Publishing, 2004),127, 129. 3 Jennifer F. Schenker, “Lauderdale Vice Buttonholes Emcee over Lewd Contests,” The Miami Herald, March 14, 1985. 3 completing her duties in the room and filling three large plastic bags with garbage, her face cringes in disgust as she enters the next room.4 Elsewhere in the hotel, the owner sits at the front desk in despair. The destruction of his hotel had always been bad this time of year, but 1985 was far worse than he could remember.5 As reports steadily pour in from his maids of the dishevelment of the rooms, he debates whether he should spend the thousands of dollars necessary to repair the damage. Recently, his struggle to maintain the integrity of the hotel seemed to be a never-ending battle that he was clearly losing. Even if he decided to expend the funds to restore the rooms, next year the same thing would happen all over again.6 Although he tries to find solace in the fact that the hotel’s revenue over the past few months had been better than ever, he still faces the prospect of a diminishing clientele for the rest of the year, a trend that had been developing since the early 1980s. He wishes he could simply stop serving such rowdy customers, but his hotel would falter without them.7 At least, he thinks to himself, the hotel’s occupants had not thrown the Coke machine into the pool as they had done a few years earlier.8 Still, he could not face another season like this; something had to change. 4 Patrick May, “Spring Cleaning: Hotels Restore Order Following College Invasion,” The Miami Herald, April 8, 1984. 5 Linda Robertson, “Spring Antics Descend to Record Low, Hoteliers Say,” The Miami Herald, April 13, 1985. 6 Cynthia Vaughn, “County to Breakers: No One Waits for You,” The Bradenton Herald, March 12, 1990. 7 Linda Robertson, “Spring Break Antics Descend to Record Low, Hoteliers Say,” The Miami Herald, April 13, 1985. 8 Shirish Date, “Fort Lauderdale - Few Miss the Spring Break Crown,” The Orlando Sentinel, July 5, 1989. 4 As the hotel owner wrestles with his fate, a retiree in a nearby beachside condominium leans over to turn off his blaring alarm clock. He, however, had not been sleeping. Like so many restless nights during the last month and a half, the constant slamming of doors, loud music, and wild screaming had startled him at various times throughout the evening. When he woke up around 2 AM, he had been too upset to go back to sleep. Leaning over to kiss his wife goodbye, he is at least optimistic that today will be a better day. For the first time in six weeks, he will be able to leave his condominium without having to worry about waiting in traffic for hours. More importantly, he can look forward to a sound night of sleep. Walking to his car, his mood once again turns sour when he views urine on the garage door, vomit on the sidewalk, and beer bottles in the pool. They got me again, he thinks. Why does it always surprise me? While he retrieves the hose and skimmer net from the shed, he debates calling his friend in the realty business. Although he and his wife had lived at the same residence for eighteen years, this spring had been so bad that they were thinking about moving somewhere off the beach.9 Across town, a mother has been losing sleep as well, but for a much different reason that makes the difficulties of those previously mentioned quite trivial.