The Partnership for Maternal, Newborn & Child Health Media Coverage Report Compiled by: 1 Event Media Coverage 181 Electronic Coverage Date Channel Time NDTV 24/7 11 Nov 6.30 pm 11.00 am 12 Nov DD National DD News 7.53 am 13 Nov DD National 7.00 pm 13 Nov 12 Nov 6.18 am CNN-IBN 13 Nov CNN-IBN 1.42 pm 182 Print Coverage S.No Publication Edition Headline Pg. No 1. Hindustan Times National Infant death drops in the city 191 25 lakh kids below 5 dies in India 2. The Times of India National 192 in one year 3. Rashtriya Sahara National 40 million dollars pledged 193 4. Rajastan Patrika National 40 million dollars pledged 194 5. Veer Arjun National 40 million dollars pledged 195 The President to take lead to 6. Nai Dunia National save lives 196 Promote education amongst 7. The Hindu National 197 women 40 million dollars pledged to save 8. The Statesman National 198 lives 9. Nav Bharat Times National Maternal and child health forum 199 10. Punjab Kesari National Maternal and child conference 200 Rajasthan leads the health 11. Veer Arjun National 201 mission 12. Veer Arjun National India lagging behind in MDGs 202 A lot of work to be done to 13. Jansatta National 203 achieve MDGs Asha behenji to distribute Iron 14. Hindustan National 204 and Iodine Goals should be set for 15. Amar Ujala National 205 development 16. Pioneer National All of India is not shining 206 17. Visalandhra Hyderabad 40 million dollars pledged 207 18. Anupam Bharat Bhuvneshwar 40 million dollars pledged 208 19. Sambad Kalika Bhuvneshwar 40 million dollars pledged 209 20. Shruti Bhuvneshwar 40 million dollars pledged 210 21. Sambad Bhuvneshwar 40 million dollars pledged 211 22. India Today National Motherlode 212 23. Pehli Khabar Chandigarh 40 million dollars pledged 214 183 24. The Tribune Chandigarh Mission maternal health 215 25. Chandi Bhoomi Chandigarh 40 million dollars pledged 216 26. Aaj Ka Anand Pune 40 million dollars pledged 217 Forum on Womens’ and Child 27. Dainik Jagran Bhuvneshwar 218 health Partners’ Forum Takes 28. Paryabekhyak Bhuvneshwar initiative to save mother and 219 child Improve Newborn and child 29. Andhra Prabha Bhubneshwar 220 health Tracking $40 Billion in 30. Karnavati Express Gujarat Commitments for Maternal and 221 Child Health Tracking $40 Billion in 31. Jaihind Ahmedabad Commitments for Maternal and 222 Child Health Tracking $40 Billion in 32. Janhiteshi Ahmedabad Commitments for Maternal and 223 Child Health A lot of work needs to be done 33. Jansatta National 224 to realize MDG’s- Patil Tracking $40 Billion in 34. Divya Bhaskar Ahmedabad Commitments for Maternal 225 and Child Health Tracking $40 Billion in 35. Sandesh Ahmedabad Commitments for Maternal 226 and Child Health Tracking $40 Billion in 36. Prachalit Daily Ahmedabad Commitments for Maternal 227 and Child Health Tracking $40 Billion in 37. Gujarat Niti Ahmedabad Commitments for Maternal 228 and Child Health 184 Vadodara Tracking $40 Billion in Commitments 38. Ahmedabad 230 Samachar for Maternal and Child Health Gujarat Tracking $40 Billion in Commitments 39. Ahmedabad 231 Vaibhav for Maternal and Child Health 40. Dainik Jagran National Lives of 12 Lakh children can be saved 232 Honorable President takes lead in 41. Nai Dunia National 233 rectifying mistakes made in the past 40 million Dollars required to realize 42. Aaj Samaaj National 234 MDG’s 4&5 Health representatives from various Hamara 43. National countries gather together for 235 Mahanagar Partner’s Forum Rashtriya 40 million Dollars required to realize 44. National 236 Sahara MDG’s 4&5 45. Amar Ujala National Partner’s Forum 237 46. Asian Age National Need for equity in health care 238 47. Ajit Samachar Chandigarh Saving millions of lives 239 Dainik Arth Saving lives of millions of mothers and 48. Chandigarh 240 Prakash children 185 Online Coverage Websites S.No. Websites 1. www.hindustantimes.com 2. www.economictimes.indiatimes.com 3. www.dnaindia.com 4. www.msn.com 5. www.deepwarriors.com 6. www.newschennaionline.com 7. www.zopag.com 8. www.indianews.com 9. www.informationcell.com 10. www.newspolitan.com 11. www.anhourago.com 12. www.indianexpress.com 13. www.onenewspage.in 14. www.nongsain.indiareport.in 15. www.humsurfer.com 16. www.topix.com 17. www.blogkut.com 18. www.headlinesfeed.com 19. www.expressbuzz.com 20. www.pti.com 21. www.newsrack.in.com 22. www.sikhlife.com 23. www.news.macrofind.com 24. www.dailynews.com 25. www.fairtradenews.com 26. www.thaindian.com 27. www.business-standard.com 28. www.hindu.com 29. www.sify.com 30. www.newkerala.com 31. www.prokerala.com 32. www.zeenews.com 33. www.thelatestnews.com 34. www.calcuttanews 186 35. www.24dunia.com 36. www.indiantelevision.com 37. www.indiainteracts.in 38. www.timesofindia.indiatimes.com 39. www.newspolitan.com 40. www.nerve.in 41. www.silobreaker.com 42. www.andhravilas.com 43. www.us2india.com 44. www.thelatestnews.in 45. www.jorbit.com.in 46. www.nhl.msg.com 47. www.health.excitingtrend.com 48. www.sify.com 49. www.sify.com 50. www.twocircles.com 51. www.bihartimes.in 52. www.prokerela.com 53. www.onepagenews.com 54. www.calcuttanews.com 55. www.mynews.com 56. www.rxpgnews.com 57. www.bioportfolio.com 58. www.andhravillas.com 59. www.nerve.in 60. www.in.news.yahoo.com 61. www.igovernment.in 62. www.news -reader.info 63. www.hindu.com 64. www. netindian.in 65. www.indiahacker.com 187 Coverage in print, online and electronic Comparison between the English and Vernacular coverage 188 State wise coverage- A comparison 189 IMPACT ANALYSIS Key Messages -Role of Partner’s Forum highlighted in the pre-event coverage. - Reduction in Newborn Mortality Rate. -Scenario of maternal and newborn child mortality still deplorable in many parts of India. -Accountability for $ 40 million which were pledged for maternal and child health at Geneva. Impact -The main impact was that the masses became aware of the Partners’ Forum it also brought to attention the much neglected issue of maternal and child health. -Reduction in newborn mortality rate in the national capital, the impact of this message would be that the scenario in Delhi is far better than the other parts of the country. -This key message however compares and contrasts the scenario of maternal and child health in the other parts of the country as compared to the national capital. -This key message was found to be common in most of the coverage and the impact of which would be that the masses would become aware of the amount of seriousness of this project throughout the world and how the countries are focusing on reaching the MDG’s 4 and 5 by 2015. 190 Imprimis Life PR Publication: Hindustan Times Date: 13th November 2010 Page No.6 Edition: National 191 Imprimis Life PR Publication: The Times of India Date: 13th November 2010 Page No. 11 Edition: National 192 Imprimis Life PR Publication: Rashtriya Sahara Date: 13th November 2010 Page No: 13 Edition: National 193 Headline- 40 Million dollars pledged Imprimis Life PR Publication: Rajasthan Patrika Date: 13th November 2010 Page No: 1 Edition: National Headline- Lagging behind in maternal health 194 Imprimis Life PR Publication: Veer Arjun Date: 13th November 2010 Page No: 7 Edition: National Headline- 40 Million dollars required to reach MDG’s 4 & 5 195 Imprimis Life PR Publication Nai Duniya Date: 13th November 2010 Page No:6 Edition: National Headline- The President to take lead to save lives of mothers and children 196 Imprimis Life PR Publication : The Hindu Date: 14th November 2010 Page No:12 Edition: National 197 Imprimis Life PR Publication : The Statesman Date: 14th November 2010 Page No:6 Edition: National 198 Imprimis Life PR Publication : Nav Bharat Times Date: 14th November 2010 Page No: 24 Edition: National Headline- Maternal and Child health forum 199 Imprimis Life PR Publication : Punajb Kesari Date: 12th November 2010 Page No: 9 Edition: National Headline- Mother, child health conference starts today 200 Imprimis Life PR Publication : Veer Arjun Date: 14th November 2010 Page No:8 Edition: National Headline- Rajasthan Leads The National Health Mission 201 Imprimis Life PR Publication : Veer Arjun Date: 14th November 2010 Page No:12 Edition: National Headline- Lagging behind in Maternal and child health- Patil 202 Imprimis Life PR Publication : Jansatta Date: 14th November 2010 Page No:12 Edition: National Headline- A lot of work needs to be done to realize MDG’s- Patil 203 Imprimis Life PR Publication : Hindustan Date: 14th November 2010 Page No: Edition: National Headline- Asha Behenji to distribute Iron and Iodine 204 Imprimis Life PR Publication : Amar Ujala Date: 14th November 2010 Page No: 3 Edition: National Headline- Goals should be set for human development 205 Imprimis Life PR Publication : Pioneer Date: 15th November 2010 Page No: 8 Edition: National 206 Imprimis Life PR Publication : Visalaandhra Date: 13th November 2010 Page No: 8 Edition: Hydrabad Headline- $40 Billion Expenses for Women’s and Children's Health. 207 Imprimis Life PR Publication : The Anupam Bharat Date: 14th November 2010 Page No: 2 Edition: Bhuvneshwar Headline- $40 Billion Expenses for Women’s and Children's Health. 208 Imprimis Life PR Publication : Sambad Kalika Date: 14th November 2010 Page No: 7 Edition: Bhuvneshwar Headline- $40 Billion Expenses for Women’s and Children's Health. 209 Imprimis Life PR Publication : Shruti Date: 15th November 2010 Page No: 7 Edition: Bhuvneshwar Headline- $40 Billion Expenses for Women’s and Children's Health. 210 Imprimis Life PR Publication :Sambad Date: 15th November 2010 Page No: 9 Edition: Bhuvneshwar Headline- $40 Billion Expenses for Women’s and Children's Health.