2013/14 DEPARTMENT OF ARTS & CULTURE A Cape Town story of opportunity and inclusivity ARTS AND CULTURE CAPE TOWN | A 01/ A BROADER CONTEXT WHAT IS CULTURE? Culture is a representation of our values and aspirations, traditions and shared memories, the ways we develop, receive and transmit these, and the ways of life they produce. Therefore, if sustainable development is ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs,’ then culture matters because it is a resource that we inherit from our family and pass on to our children. Culture is therefore our past and our future (Intercultural City 2007:7) CAPE TOWN CARNIVAL B | ARTS AND CULTURE CAPE TOWN ARTS AND CULTURE CAPE TOWN | 1 MESSAGE FROM THE MAYOR CONTENTS 01 A MESSAGE FROM THE MAYOR 07 ENHANCING PUBLIC LIFE CAPE TOWN CARNIVAL / Intangible heritage 02 A BROADER CONTEXT / Public art / Cape Town at a glance / Carnival / World Design / Intercultural dialogue It’s no surprise that our world is multitude of mid-size cities, the public-participation process, making it Capital 2014 / Community cultural changing. The global economy category that best applies to Cape a plan that belongs to all the people of / Cape Town: a creative development has shifted significantly, greatly Town. In addition, our regional position Cape Town; a plan in which everyone and cultural city accellerating the rapid process renders us well-placed as a gateway has had a say. of urbanisation, bringing with to expanding African markets. 03 WHY ARTS AND 08 BOOSTING CULTURAL it numerous challenges, but more Unique strengths, including our The IDP provides the strategic CULTURE? ECONOMIES importantly, exciting opportunities. smaller size, better infrastructure, framework for building a city based / Economic importance / Creative industries ‘Understanding the of culture / Cultural tourism Today, more people than ever live excellent service provision and on five key pillars: cultural ecology of a / Social importance of / Cultural events in cities in search of a better life, but sophisticated higher-education • the opportunity city culture creative cities that are socially cohesive network, make us ideally suited to • the safe city city and developing / Spacial importance 09 FACILITATING and culturally inclusive are far more build a competitive advantage in • the caring city a viable Arts and of culture CULTURAL SPACES attractive, particularly in developing certain sectors. These advantages • the inclusive city / Culture in itself / Cultural Spaces countries. Cape Town, known as ‘the bring with them economic growth, job • the well-run city Culture strategy Programme creative city’ for many years, has an creation and resources, all of which creates cultural 04 A BRIEF HISTORY / Langa Cultural Precinct energy and vibrance that will fast lead to an increasingly inclusive society. These five focus areas inform wellbeing and / Where we’ve come from / City Hall and the become a successful economic driver. each of the City’s plans and policies, / Our role in the 2010 Grand Parade To capitalise on its strengths and meet including the Policy for Arts and identity, a major FIFA World Cup 10 BEING CONNECTED For their part, cities, and the nearby challenges head-on, Cape Town has Culture. Each of the pillars work contributor to the 05 OUR APPROACH AND INFORMED regions they support, have always positioned itself accordingly and together to inform a holistic view quality of life in a city’ / Rising to the challenge / Coordination, been recognised as drivers of growth is unlocking its full potential through of development to move the City / Exploring opportunities communication and development for a number of creative strategies for development, of Cape Town forward, building it GARETH BLOOR, / Core principles and partnerships reasons: the volume of people living which are particularly exciting in the into the creative and dynamic African MAYCO MEMBER FOR TOURISM / Future vision in these areas, the critical mass of skills sfields of arts and culture. city of the future, today. AND EVENTS / Enabling methodology 11 WHO WE ARE and labour that they represent, and the / The 2014 Arts and potential for economies of scale The City’s Integrated Development 06 PROGRAMME AREAS Culture team created by these numbers. Plan (IDP) is a strategy that informs growth over the next five years. We are In development terms, over the next proud that this IDP has reached over 20 years, growth will be driven by a one million people in an extensive 2 | ARTS AND CULTURE CAPE TOWN ARTS AND CULTURE CAPE TOWN | 3 02/ A BROADER CONTEXT ‘In the past three years Arts and Culture has blossomed and taken centre stage. As part of the City’s economic growth and marketing strategy, its vital role THE CREATION OF AN ARTS AND CULTURE TEAM has been to position and reposition WAS THE CATALYST THAT PROPELLED CAPE TOWN TOURISM, the unique cultural activities and THEN FORWARD, ENABLING IT TO BECOME ONE WORLD’S EVENTS & experiences Cape Town has to offer’ MOST CREATIVE HUBS. TODAY, IT HAS EMERGED WITH A STRONG VISION FOR A VIBRANT FUTURE. ECONOMIC ANTON GROENEWALD, EXECUTIVE DIRECTOR, TEED AND NOW THIS IS THE STORY OF THE CITY’S EXCITING JOURNEY DEVELOPMENT DIRECTORATE In 1996 the Cape Town municipality TEED. It continues by establishing experienced both in Cape Town and MANDATE established its very own Arts and Culture the city’s worldwide recognition as a around the world and is documented team. It was the second municipality in creative and cultural city, including on a timeline, that also includes Arts and The Tourism, Events & Economic South Africa to do so, but it quickly Cape Town’s designation as World Culture’s role in key international events Development Directorate (TEED) is became the first municipality with an Design Capital 2014. such as the 2010 FIFA World Cup. mandated to market and develop Arts and Culture policy. Cape Town’s tourism, events, arts, The document confirms the importance It concludes with the Department’s culture and visitor offering. This publication tells the story of the of arts and culture in a city through four emerging strategy and a vision of team, now a department within the critical areas, including the economic, creating an enabling environment The directorate’s primary strategic Tourism Events and Economic Develop- spatial and social importance of arts for arts and culture in Cape Town. objective is to stimulate economic ment Directorate (TEED). The story starts and culture, but also the importance This four-pronged strategy focuses on: growth and development in an with Cape Town as an important tourism of culture in itself. This is illustrated open-opportunity city that is centre and the department’s place in through real-life examples and cases, • ENHANCING PUBLIC LIFE inclusive of all its residents. THROUGH CULTURE, including programmes centred around It aims to attract investment through intangible heritage, public art, carnival, events, tourism, arts and culture intercultural dialogue and community and marketing actions by: cultural development • Increasing visitor numbers, additional iconic events, The Tourism, Events & Marketing Department’s (TE&AM) senior staff, pictured in early 2014 on the roof of the • BOOSTING THE CREATIVE Cape Town Stadium. Staff from the Departments of Tourism, Events, Place Marketing, Strategic Assets, Cape with an emphasis on innovative and creative arts ECONOMY, Town Stadium, Arts and Culture, as well as TE&AM Support were present. In September 2014, the name of cultural tourism, cultural events and and culture activities the Directorate was officially changed to the Tourism, Events and Economic Development Department (TEED) creative industries • maximising operational budgets when the department of Place Marketing was consolidated with the City’s other communications-related functions and the Department of Economic Development moved into the Directorate. • FACILITATING CULTURAL • creating and facilitating SPACES, including the partnerships and joint ventures Department’s World Design • planning, decision-making and of this policy is not just to increase Capital 2014 flagship project, coordinated action between role- WHAT NEXT? an understanding of arts and culture At the time of publication, the The Langa Cultural Precinct players (spheres of government, in the City, but to enable the City department had concluded a final state owned enterprises, to draw on its collective strengths draft of the City’s new Arts, Culture and • COORDINATING A promotion and marketing and opportunities to create the Creative Industries Policy, which will go CONNECTED AND INFORMED agencies, the private sector and best enabling environment for the to Council for decision making. This CULTURAL SECTOR, with a focus communities) development of Arts, Culture and is a transversal policy that responds on coordination and partnership the Creative Industries. development, research, thought • facilitating and promoting sector to the myriad other departments in leadership, and the acknowledgement transformation the City of Cape Town, who all play ZAYD MINTY of excellence, including grants a role in the area of arts, culture and MANAGER OF ARTS AND CULTURE, creative industries. The long-term aim CITY OF CAPE TOWN 4 | ARTS AND CULTURE CAPE TOWN ARTS AND CULTURE CAPE TOWN | 5 02/ Table A BROADER THE CITy’s TOURISM SECTOR HAS CONTEXT Mountain SHOWN IMPRESSIVE SIGNS OF GROWTH voted New7Wonder of Nature. ACCOLADES IN RECENT YEARS. Recorded a record season