2015 Corporate Responsibility Highlights Table of Contents Letter from our CEO About Omnicom 2015 Highlights Community People Environment Governance Commitments About this Report Dear Stakeholders, For 30 years, Omnicom has grown by allowing the distinct cultures of • BBDO India’s Touch the Pickle campaign, created for Procter & our agencies to flourish independently. We thrive because of the many Gamble’s Whisper sanitary protection brand, encourages women different perspectives, expertise and achievements our agencies bring to defy taboos about menstruation in India. The campaign won a to the table. But despite our differences, a culture of collaboration and Grand Prix at the Cannes Lions International Festival of Creativity. creativity is the common core of Omnicom and our agencies. It is this cultural foundation of individuality and collaboration that underpins Not only is Omnicom seeking ways to address social issues, we are also everything we do for our clients, our people, our shareholders, and the working to reduce our impact on the environment through agency-driven communities around us. campaigns to reduce or offset emissions, limit paper use and manage business travel. We continue to provide the latest virtual meeting tech- In the same way, we value diversity among our people. We strive to nology giving our agencies tools to replace high carbon-impact business create an inclusive culture where everyone can have his or her voice travel, wherever it makes business sense. heard. We support diversity through programs like ADCOLOR and Omniwomen that nurture and develop talented minority and women In 2015, Omnicom’s Board focused on addressing shareholder concerns employees. Our Omnicom Professional Employee Networks (OPEN) related to board leadership and composition, as well as director tenure. help our people connect with one another and build a culture that We adopted a mandatory retirement age policy for directors, respects differences. A new enterprise-wide Diversity Council helps and enhanced the duties of our lead independent director who is us share our inclusion and diversity objectives across the Omnicom elected annually. network. We are building a creative, collaborative, and compassionate This report celebrates the many ways we are working to achieve social environment where employees are empowered to bring their best and environmental progress. And, we’re doing it by using our strengths ideas forward. as an organization – our love of ingenuity and creativity, our commit- Like many companies around the world, we are working toward broader ment to collaboration, our respect for differences and our unique struc- impact by aligning our progress with the UN Sustainable Development ture of autonomous agencies. Goals, including poverty, education, environmental conservation and Sincerely, building a fairer, more sustainable society. In May 2016, we committed to supporting the 10 principles of the Global Compact with respect to human rights, labor, environment and anti-corruption. We do this, in part, through campaigns we have had the privilege to work on with our clients that leverage our creativity for social good. John D. Wren Here are some examples from 2015: President & Chief Executive Officer • For the #IAmAWitness bullying prevention campaign, Goodby, Silverstein & Partners (SF) developed custom-designed emojis for an app that enables kids to speak up about bullying. • Critical Mass, in collaboration with the UN Mine Action Service (UNMAS), raised awareness about the dangers of unexploded mines with Sweeper, an app that simulates walking through a minefield. 1 Global Network of leading marketing and communications companies ADVERTISING DIGITAL AND INTERACTIVE MARKETING STRATEGIC MEDIA PLANNING AND BUYING CUSTOMER RELATIONSHIP MANAGEMENT PUBLIC RELATIONS HEALTH CARE COMMUNICATIONS SERVICES 74 K+ 1500+ SPECIALISTS SERVING AGENCIES IN 100+ COUNTRIES 5,000+ BRANDS 2015 CLIENT MIX 2015 REVENUE Portfolio includes: Three global advertising agency networks: BBDO, DDB and TBWA; two of the world’s premier providers of media services: OMD and PHD, part of Omnicom Media Group. Other 25% We also manage a global diversified group of agencies, under the DAS Group of Companies. Food and Beverage 13% Pharmaceuticals and Health Care 11% WORLD Technology 10% FINANCIAL SUMMARY USA Consumer Products 9% 41% 59% Auto 8% in millions 2015 2014 2013 2012 2011 Financial Services 7% Revenue $15,134 $15,317 $14,584 $14,219 $13,872 Travel and Entertainment 6% Operating Income $1,920 $1,944 $1,825 $1,804 $1,671 Retail 6% Net Income $1,093 $1,104 $991 $998 $952 Telecommunications 5% 2 PEOPLE 2015 Omnicom Launched Omnicom Professional Employee Networks (OPEN) CR Highlights COMMUNITY Expanded Omniwomen chapters around the Created hundreds of pro bono campaigns globe. Omniwomen is a global organization within At Omnicom, we’re committed to promoting through our agencies around the world Omnicom dedicated to developing the female sustainable practices and making positive Gave back to local communities through leaders of tomorrow contributions to society around the globe. Details from our efforts are available at a variety of grassroots and volunteer Worked with NGO partners in placing www.omnicomgroup.com. This document includes programs with our agencies’ employees diverse candidates throughout our network of key highlights and progress from 2015, in the four companies and agencies areas on which we focus: Community, People, Graduated more than 3,500 global alumni from Environment and Governance. Omnicom University training in the last 10 years GOVERNANCE Undertook board refreshment, including ENVIRONMENT electing a new lead independent director with expanded duties, and adopting a retirement Lowered overall carbon footprint for the age for board members fourth consecutive year Conducted dialogue with shareholders Reduced emissions from purchased electricity representing more than 50 percent of our stock by 5 percent, and sourced nearly 10 percent through renewable energy procurement Added a new female independent director Adopted proxy access with terms of 3 percent, 3-years, 20 percent of the Board (with a two-director minimum) 3 COMMUNITY From the grassroots volunteer efforts our agencies support locally to the global partnerships our networks forge, we support engagement at every level of our organization. Client work for nonprofits and corporations leverages creativity for positive change. 4 Volunteering Omnicom people share their time and skills in all kinds of ways – from grassroots projects at individual offices to global initiatives involving hundreds of people. Our employees take pride in giving back on a personal level, whether through an Omnicom Media Group Hungary initiative to spruce up kindergarten walls with client-donated paint or by adopting a local women’s homeless shelter and buying residents clothing and toys, as Dallas-based DAS agency M/A/R/C Research did. One Hundred: creating great brands for great nonprofits In another project, Omnicom and Omnicom As the nonprofit market becomes more Media Group enlisted client Disney EMEA to complex, we understand that the modern help inner-city London students improve their nonprofit expects the same bold, creative research skills. We asked students to pitch and impactful solutions as our globally social media ideas relating to the film Inside The Butterfly Home in Nepal has rescued renowned corporate clients. Out to Disney, making recommendations and cared for over 500 children at risk for directly to the company’s CMO. One surprise homelessness or prison ONE HUNDRED, a new agency within highlight occurred when Mickey and Omnicom Group’s DAS Group, integrates Minnie Mouse turned up at a briefing resources from six agencies – Changing session for selfies. Our World, Critical Mass, Interbrand, “ONE HUNDRED provides Ketchum, Porter Novelli and Russ Reid – to provide marketing solutions to nonprofit end-to-end solutions to help organizations around the world. our nonprofit clients integrate For example, through ONE HUNDRED, we branding, marketing, commu- partnered with Pushpa Basnet – activist nications and fundraising to and CNN Hero – who created The Butterfly Home, where she has cared for more than enhance internal cohesion and 500 children at risk for homelessness or drive organizational growth.” even prison. Through a new brand identity and responsive website, we provided a platform to serve as a call to action and a Brian Crimmins, Chief Executive Officer at digital context for Waiting for Mamu – a Changing Our World, Inc. and Managing Partner documentary film that chronicles Pushpa’s of ONE HUNDRED heroic story. 5 Interbrand’s Annual Month of Service In July, Interbrand offices all over the world gave back with their skills and knowledge during the annual “Month of Service.” In Singapore, employees volunteered at Willing Heart’s soup kitchens. In Mexico, Interbrand people joined with Fraternidad sin Fronteras to help abandoned children and homeless adults. In China, employees partnered with the Heart Education Community Youth Development Center to inspire and give confidence to young A “BIG HUG” FROM PHD WORLDWIDE people. In these locations and many other places, Interbrand employees shared their skills Now in its fifth year, PHD Worldwide’s “Big Hug” and energy with local non-profits, start-ups and initiative inspires PHD employees globally to NGOs to create positive change. take part in volunteering days, events and fund- raisers. This year: Ketchum’s “Room to Read”