Blue Back Square Blue Back Square West Hartford, (Hartford) Connecticut West Hartford’s downtown WINDSOR LOCKS, CT 5 miles from state and US insurance capital HARTFORD, CT In-demand retailers, restaurants, FARMINGTON, CT residential, fitness, hotel and office Intimate, relaxing village MIDDLETOWN, CT experience LYME, CT NEW HAVEN, CT 10 MILES Blue Back Square West Hartford, (Hartford) Connecticut An extension of West Hartford Center, with convenient parking Open-air downtown experience in the heart of West Hartford Near other town anchors including Whole Foods Property Description major roads I-84 and Trout Brook Drive center description Open-air, mixed-use development total sf 450,000 anchors Crate & Barrel, Barnes & Noble, and Cinepolis Cinemas 6-screen West Elm, Crate & Barrel, New York Sports Club, Muse # of stores 40 shops and restaurants key tenants Paintbar, The Cheesecake Factory, Fleming’s Prime Steakhouse # of parking 1,400 & Wine Bar, Vinted Wine Bar & Kitchen, and World of Beer THE CENTER THE MARKET STARWOOD Blue Back Square “One of the Best Small Cities to Live In” — Money Magazine THE CENTER THE MARKET STARWOOD Blue Back Square Class-A office, residential, dining, entertainment and fitness New-to-market home furnishings and specialty shops Signature community events at public spaces Unique mix includes West Elm, SPoT Coffee, Crate & Barrel and New York Sports Club Live, Work, Play Easily accessed by I-84 and Route 44 Luxury condos and apartment lofts Delamar luxury hotel now open Direct access to 109,000 vehicles daily on I-84 200,000+ sf of office/medical space THE CENTER THE MARKET STARWOOD Blue Back Square THE CENTER THE MARKET STARWOOD Blue Back Square West Hartford ranks #15 in the US “Best Places to Live” by Money Magazine National insurance, government, technology and growing tourism create a stable local economy Top-ranked public and private schools in West Hartford Double the Downtown Midway between Boston and $130,700 average household income New York City within 1 mile Expansive trade area includes 2 in 3 adults hold a Bachelor’s degree or nearly 1M people higher within 1 mile Onsite condos create built-in customer base THE CENTER THE MARKET STARWOOD Blue Back Square Distance to Competition The Promenade Shops The Shoppes at Farmington Valley SOUTH WINDSOR BLOOMFIELD at Evergreen Walk The Promenade Shops at Evergreen Walk Driving – 13 mi, 19 min Shoppes at Buckland Hills Shoppes at Buckland Hills Driving – 13 mi, 19 min The Shoppes at 44 Farmington Valley 20,400 AADT Driving – 10 mi, 20 min Trout Brook Drive 19,400 AADT The Shops at Somerset West Hartford Center Square I-84 Driving – 11 mi, 15 min Blue Back Square HARTFORD 109,300 AADT Farmington Avenue Westfarms Mall 11,600 AADT Driving – 4 mi, 8 min West Hartford Center South Main Street Driving – .5 mi, 2 min 14,100 AADT Westfield Meriden Westfarms Mall The Shops at Somerset Square Driving – 25 mi, 28 min GLASTONBURY Legend Primary Trade Area Secondary Trade Area Competition Access Roads Westfield Meriden (AADT= annual average 22 MILES (Meriden) 3 MILES daily traffic) THE CENTER THE MARKET STARWOOD Blue Back Square Area Attractions Mohegan Sun Casino Foxwoods Resort Casino Connecticut Convention Center Connecticut Science Cigna (HQ) University of Connecticut (Mansfield) Center 44 XL Center I-91 Xfinity Theater University of Connecticut – Hartford I-84 Infinity Hall St. Francis Hospital & Medical Center Hartford Financial Services (HQ) Delamar West Hartford Aetna (HQ) Northeast Utilities (HQ) Blue Back Square luxury hotel United Technologies (HQ) Trinity College Colleges University of Connecticut I-84 Yale University Trinity College 9 Combined enrollment: 12,900 Legend I-91 Primary Trade Area Sec. Trade Area Yale University (New Haven) Colleges Key Employers 3 MILES THE CENTER THE MARKET STARWOOD Blue Back Square Demographics PTA1 STA2 TTA3 US Avg Population 2018 estimate 385,312 555,432 940,744 Average household 2023 projection 384,685 553,722 938,407 expenditures trend well % growth 2018–2023 -0.2% -0.3% -0.3% 3.5% above US average Population White 60% 74% 68% 70% By Race Black 20% 10% 14% 13% $330,500 median home Asian 7% 5% 6% 6% value within 1 mile Hispanic Ethnicity 20% 17% 18% 18% Nearly 70% of PTA Median Age 40 41 41 38 employed residents hold % age 15-24 14% 12% 13% 14% white collar positions % age 25 to 44 25% 26% 25% 26% % age 45 to 64 27% 28% 27% 26% 36% of trade area residents Households 2018 estimate 152,045 223,617 375,662 earn $100,000+ 2023 projection 152,094 223,240 375,334 2018 households with kids under 18 31% 31% 31% 34% Average 2018 estimate $108,731 $97,616 $102,115 $86,278 Household % earning $100,000+ 37% 35% 36% 28% Income 2023 projection $120,725 $108,417 $113,404 $95,107 Education % college educated 64% 60% 62% 59% 1-MILE 3-MILE 5-MILE 10-MILE Business & business establishments 1,776 7,909 17,825 36,878 Employment daytime employment 13,522 107,696 247,533 476,788 1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area THE CENTER THE MARKET STARWOOD Blue Back Square Starwood Retail Partners 5th largest manager of regional malls in the US 30 malls and lifestyle centers, with locations in 11 of the top 20 DMAs 100 million+ combined annual visits $84,600 trade area average household income California Illinois North Carolina Metreon The Arboretum of South Barrington Northlake Mall Northridge Mall Chicago Ridge Mall Parkway Plaza Louis Joliet Mall Ohio Plaza West Covina The Promenade Bolingbrook Belden Village Mall Solano Town Center Franklin Park Mall Indiana Great Northern Mall Colorado Southlake Mall SouthPark Mall Belmar Kentucky Texas Connecticut Hamburg Pavilion The Shops at Willow Bend Blue Back Square Michigan Virginia Mark Salman / Director, Leasing / 312.265.2231 / Florida Fairlane Town Center MacArthur Center [email protected] The Mall at Wellington Green The Mall at Partridge Creek Stony Point Fashion Park Westland Mall Montana Washington Bill Cikalo / Director, Big Box Leasing & Development / Georgia Rimrock Mall Capital Mall The Collection at Forsyth Kitsap Mall 312.283.5121 / [email protected] Nebraska Gateway Mall Tim Martin / Director, National Restaurant and Entertainment Leasing – East / 813.455.0651 / [email protected] Sources: The Nielsen Company (3/27/18), State Department of Transportation, State and Local Economic Development Resources Starwood Retail Partners 11/28/18 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com THE CENTER THE MARKET STARWOOD Blue Back Square.