Chicago | June 10-13, 2013 CONFERENCE GUIDE DIAMOND SPONSORS Chris Brogan Anindya Ghose Hyatt Corporation New York University Nick Harris Ron Kohavi United Airlines Microsoft SPEAKER SURVEY DDBWCH2013 Jim Sterne eMetrics Summit http://bit.ly/chicagoemetrics2013 LIFETIME PARTNER www.emetrics.org/chicago MAY THE BEST CUSTOMER EXPERIENCE WIN. With the ForeSee’s patented Customer Experience technology, you can precisely measure the experience, acquire customer intelligence, analyze the data and take action. The world’s most successful companies rely on ForeSee to manage forward and win. Why not follow their lead? Visit ForeSee at Booth 105 www.foresee.com © 2013 ForeSee. All rights reserved. Welcome Dear Marketing Optimization Professional: Welcome to the eMetrics Summit Chicago 2013. Table of Contents We’re now twelve years into the eMetrics Summit. I am very excited about what you Agenda Overview ........... 2 are about to experience and I want to make sure you get the most out of this event. Therefore, here are your eMetrics Summit operating Instructions: Conference Floorplan ...... 4 1. Make a List Session Descriptions ....... 6 Take a minute before things start and make a short list of the things you really want to accomplish. And no, “learn a lot” does not cut it. I promise that you will learn a lot. Be so specific that you’ll know Workshop Descriptions .. 13 whether you were successful. People you need to talk to, technology you need to understand, solutions Keynote Bios .................. 15 to a specific problem you have back at your desk. Keep these things in mind. 2. Introduce Yourself Exhibitor Floorplan ......... 17 Ooooohhh - scary! Outside of your comfort zone! Sponsors ........................ 18 Trust me on this one. This is the very best way to Grow Your Social Network and meet people who understand your concerns and feel your pain. Collect business cards. Sponsor Profiles ............. 19 3. Talk to That Expert That person you know from Twitter? Or that blog? Or that book? Or that keynote? Step right up and ask them a question. They love that sort of thing. Trust me... it validates them! And you’re likely to learn something. 4. Take Notes eMetrics Summit Think of this as starting your trip report. Stay Engaged 5. Sit in on Outlier Sessions Do not look at the Agenda and decide this would be a good time to check your email. You can check your email another time. Right now, you have the opportunity to learn about something outside of your wheelhouse. “But that subject doesn’t have anything to do with my current job!” Right - that’s how you grow. Connect with your peers, the 6. Spend Quality Time in the Exhibit Hall latest conference news and A demo is worth a thousand brochures / PDF’s / webpages. Ask those nice people in those booths (they more on social media: do not bite) to cut through the marketing fluff and show you what it does and how it works. And pick up some schwag for the kids or your desk. Twitter: @eMetrics Conference Hashtag #eMetrics 7. Ask Questions At the end of every session, the moderator is going to open the floor to questions. The only dumb Facebook: facebook.com/ question is the one you don’t ask. MarketingOptimization 8. Tell Me About It The eMetrics Summit is my baby. If it’s ugly, I need to know. LinkedIn Group: eMetrics Summit Email me: [email protected] Text me: 805-403-4075 Tweet me: @jimsterne and/or @eMetrics Tap me on the shoulder Thanks for coming! Jim Sterne Founder eMetrics Summit © 2013 Rising Media, Inc. 1 www.emetrics.org/chicago Agenda Overview Pre-ConferenCe WorkshoP • Monday, June 10, 2013 daa Base Camp Workshop 101 • Room: W187 A Instructor: June Li, ClickInsight Tuesday, June 11, 2013 7:30 - 8:45am regisTraTion & neTWorking BreakfasT • exhiBiT hall hours 7:30aM-7:00PM • Room: W183 neWCoMers orienTaTion • Room: W185 B/C 8:00 - 8:45am Jim Sterne, eMetrics Summit ConferenCe Chair WelCoMe reMarks • Room: W185 B/C 8:45 - 8:50am Jim Sterne, eMetrics Summit 8:50 - 8:55am daa WelCoMe • Room: W185 B/C Measure right, Manage forward, Make a difference • Room: W185 B/C Eric Feinberg, ForeSee 8:55 - 9:15am keynoTe • Room: W185 B/C 9:15 - 10:00am Big Data And Mobile Analytics Anindya Ghose, New York University 10:00 - 10:40am exhiBiTs & Morning Coffee Break • Room: W183 Tracks Room: W185 B/C Room: W185 A Community experience Metrics - Tracking The fastest Man in The World 10:40 - 11:25am Counting on your Comments Shaina Boone, Critical Mass Joe Blechman, AOL homegrown Multichannel Customer acquisition getting started with social Media 11:30am - 12:15pm Justin Vanning, SEOmoz Metrics on a shoestring Renea Nielsen, SEOmoz Dana Todd, Aftermath 12:15 - 1:30pm lunCh in exhiBiT hall • Room: W183 keynoTe • Room: W185 B/C 1:30 - 2:15pm online Controlled experiments: introduction, insights, scaling, and humbling statistics Ron Kohavi, Microsoft using social research and analytics analytics hacks for Content Marketers insights To keep Customers happy 2:20 - 3:05pm Andy Crestodina, Orbit Media Karen Bellin, Digitaria Stephanie Shkolnik, Digitaria 3:05 - 3:30pm exhiBiTs & afTernoon Break • Room: W183 Mobile Marketing Maturity - Measuring digital Communities Can you Track Me now? 3:30 - 4:15pm in results-driven environments Anya Cheng, Sears Holdings Corporation Nelly Leonidis, Reachology Thirumala Thoka, Sears Holdings Corporation keynoTe • Room: W185 B/C 4:20 - 5:10pm social Media roi Chris Brogan, Hyatt Corporation lighTning round of 2-MinuTe sPonsor PresenTaTions • Room: W185 B/C 5:10 - 5:30pm 5:30 - 7:00pm neTWorking reCePTion - WeB analyTiCs Wednesday • Room: W183 © 2013 Rising Media, Inc. 2 www.emetrics.org/chicago Agenda Overview Wednesday, June 12, 2013 8:00 - 8:45am regisTraTion & neTWorking BreakfasT • exhiBiT hall hours 8:00aM-4:00PM • Room: W183 ConferenCe Chair WelCoMe reMarks • Room: W185 B/C 8:45 - 8:50am Jim Sterne, eMetrics Summit diaMond sPonsor PresenTaTion • Room: W185 B/C Transforming individual feedback into action 8:50 - 9:05am Liz Pastor, CareerBuilder.com keynoTe • Room: W185 B/C 9:05 - 9:50am Taking off With all electronic devices Turned on Nick Harris, United Airlines forMal roundTaBle disCussion • Room: W185 B/C 9:55 - 10:50am first, admit you have a Problem Jim Sterne, eMetrics Summit 10:50 - 11:25am exhiBiTs & Morning Coffee Break • Room: W183 Tracks Room: W185 B/C Room: W185 A Back from the dead - reviving your are Best Practices in Testing obsolete? 11:25am - 12:15pm Web analytics Program Brooks Bell, Brooks Bell Adam Greco, Web Analytics Demystified lunCh/daa indusTry MeeTing Room: W185 B/C lunCh in exhiBiT hall 12:15 - 1:30pm Room: W183 organizing for Customer data Management analytics on a shoestring 1:30 - 2:15pm Dr. Debra Zahay, Northern Illinois University Lisa Romao, Save the Children analytics Beyond social - reducing Time to insight 2:20 - 3:05pm We’re all Multi-Channel now Thomas Bosilevac, MashableMetrics Judy Pastor, American Airlines exhiBiTs & afTernoon Break • Room: W183 3:05 - 3:20pm exhiBiT floor Closes aT 4:00PM Big data adoption Web optimization Process Management 3:20 - 4:05pm (Web analytics reloaded) Tim Wilson, Clearhead Bill Bruno, Stratigent keynoTe • Room: W185 B/C 4:05 - 4:50pm a few sterne Questions Jim Sterne, eMetrics Summit PosT-ConferenCe WorkshoP • Thursday, June 13, 2013 daa Base Camp Workshop 102 • Room W185 A Instructor: Jim Novo, The Drilling Down Project © 2013 Rising Media, Inc. 3 www.emetrics.org/chicago Conference Floorplan W184 A W185 B/C W185 A W184 D W184 B/C ATTENDEE & W183 SPONSOR W181 C W181 A/B EXHIBIT HALL SPEAKER REGISTRATION REGISTRATION © 2013 Rising Media, Inc. 4 www.emetrics.org/chicago your customers’ two cents are worth millions Which is why nearly half of the Fortune 50 rely on our patented Omnichannel Voice of Customer solutions to listen at all times and in every channel. For 14 years, the real-time engine behind our familiar [+] feedback symbol has helped leading Global brands measure the customer experience, and leverage actionable consumer insight at all touch points. The result is foundational improvement to products, people, and brands. bit.ly/chicagoemetrics2013 Learn how OpinionLab can help your business at Booth #200 We want to hear from you. Hear how OpinionLab drives bottom-line results with CareerBuilder.com’s Liz Pastor on Wednesday, June 12th 8:50am-9:05am. Leave eMetrics event and speaker feedback, Are you listening? powered by OpinionLab. www.opinionlab.com | 847.681.6100 Session Descriptions Tuesday, June 11, 2013 8:55 - 9:15am • Room: W185 B/C Tuesday, June 11, 2013 Diamond Sponsor Presentation 7:30am-7:00pm • Room: W183 Measure right, Manage Exhibit Hall Open forward, Make a difference Speaker: 7:30 - 8:45am • Room: W183 Eric Feinberg, Senior Director, Mobile, Media, and Networking Breakfast Entertainment, ForeSee Modern consumers are everywhere, all of the time. As 8:00 - 8:45am • Room: W185 B/C this new generation of customer continues to evolve, Newcomers Orientation so must the analytics used to measure the experiences Speaker: they have with companies and organizations. ForeSee Jim Sterne, Founder, eMetrics Summit Senior Director of Mobile, Media and Entertainment, Eric Feinberg , will discuss Next Generation Customer First time at an eMetrics Summit? I know how you feel. Experience Analytics as a system of metrics that goes Granted, it’s been 11 years since I was at the first one beyond single-number measurements and eliminates in Santa Barbara. But that’s why I’m the right guy to outdated metric silos to better support today’s multi- introduce you to the eMetrics Summit culture. I’m Jim channel, multi-device world we live in. He will explain Sterne, the founder, and I’d like to introduce you to the what this new generation of predictive analytics needs whole eMetrics Summit experience.