THE RURITAGE project as a tool for local development through new cultural paradigm Sara Gentilini, Pål Thjømøe MAGMA UNESCO Global Geopark, Norway. The RURITAGE is a 4 years project and the project has been financed with 10 Million Euro, under the H2020 Call: SC5-2016-2017 (Greening the Economy), Topic SC5-21-2016-2017, Innovation Action. The project leader is the University of Bologna, Department of Architecture with a consortium of 39 partners Worldwide, coming from 14 EU countries, Iceland, Norway, Turkey and Colombia, South America. PROJECT AIMS TO establishes a new heritage-led rural regeneration paradigm able to turn rural areas in sustainable development demonstration laboratories, through the enhancement of their unique CNH potential ➢ 39 Partners ➢ 15 Knowledge Facilitator Partners ➢ 19 Case studies ➢ 13 Role models ➢ 6 Replicators Innovation areas RURITAGE has identified 6 Systemic Innovation Areas (SIA) (pilgrimages; sustainable local food production; migration; art and festivals; resilience; and integrated landscape management) which, integrated with 11 cross-cutting themes, showcase heritage potential as a powerful engine for economic, social and environmental development of rural areas. Methodology The selected RMs will be transversally studied to identify the good practices implemented within their heritage-led regeneration plans related with the six SIAs identified. The best practices will be then transferred to Replicator Models. ➢ South West Norway ➢ 2326 km2. ➢ Ca. 32 000 Inhabitants. MAGMA ➢ 5 municipalities; Eigersund, Sokndal, UNESCO Bjerkreim, Lund and Flekkefjord. GLOBAL ➢ 2009: Non profit Magma Geopark AS. GEOPARK ➢ 2015: UNESCO status. • Magma Geopark has been detected as REPLICATOR -in the System Innovation Area (SIA): sustainable local food production. • Local Food: the key for tourism growth and for strengthening the cultural and geological values. ➢ South West Norway ➢ 2326 km2. ➢ Ca. 32 000 Inhabitants. MAGMA ➢ 5 municipalities; Eigersund, Sokndal, UNESCO Bjerkreim, Lund and Flekkefjord. GLOBAL ➢ 2009: Non profit Magma Geopark AS. GEOPARK ➢ 2015: UNESCO status. • Magma Geopark has been detected as REPLICATOR -in the System Innovation Area (SIA): sustainable local food production. • Local Food: the key for tourism growth and for strengthening the cultural and geological values. LOCAL FOOD Magma Geopark works locally for strengthen the GEOfood brand, involving local producers and restaurants for using the GEOfood criteria. www.geofood.no LOCAL FOOD: a tourist attraction Magma UNESCO Global Geopark is developing several opportunities for visitors and tourists which aim to taste the unique «MOON»local experience THANK YOU FOR THE ATTENTION new cultural paradigm.