Submitted to the Town of Brunswick, Maine Submitted by AECOM and FHI May 2021 Brunswick Transit Study i Table of Contents Introduction .............................................................................................................1 Service Overview..................................................................................................................................... 1 Context.................................................................................................................................................... 1 Planning Process..................................................................................................................................... 5 Guiding Principles.................................................................................................................................... 6 Existing Operations ................................................................................................7 Current Service ....................................................................................................................................... 7 Funding ................................................................................................................................................... 8 Ridership ................................................................................................................................................. 9 Performance Evaluation ........................................................................................................................ 12 Peer Analysis......................................................................................................................................... 13 Key Findings ......................................................................................................................................... 14 Fare Collection ...................................................................................................................................... 14 Asset Management ................................................................................................................................ 14 Transit Needs .......................................................................................................16 Market Analysis ..................................................................................................................................... 16 Summary Demographics ....................................................................................................................... 16 Employment .......................................................................................................................................... 19 Key Takeaways ..................................................................................................................................... 19 Current and Future Development ........................................................................................................... 20 Outreach Summary of Needs Identification Process ............................................................................... 21 Summary of Findings ............................................................................................................................. 22 Routing and Service Options ................................................................................24 Routing Workshops ............................................................................................................................... 24 Routing Options ..................................................................................................................................... 25 Travel Time Scenarios ........................................................................................................................... 29 Public Feedback on Routing and Service Options .................................................................................. 29 Survey Results ...................................................................................................................................... 29 Public Meeting ....................................................................................................................................... 31 Recommendations ...............................................................................................32 Proposed Service Changes ................................................................................................................... 32 Expand Service in Brunswick Landing ................................................................................................... 33 Streamlined Fixed Route Service ........................................................................................................... 34 Complementary ADA Paratransit............................................................................................................ 34 Costs ..................................................................................................................................................... 34 Operations............................................................................................................................................. 35 Capital ................................................................................................................................................... 35 Longer-Term Options ............................................................................................................................. 38 Implementation Plan .............................................................................................39 Marketing Plan .....................................................................................................40 Rebranding Service ............................................................................................................................... 40 Public Outreach ..................................................................................................................................... 41 Brunswick Transit Study ii Best Practices ....................................................................................................................................... 41 Appendix A Existing Operations (Expanded) .......................................................43 Brunswick Explorer ................................................................................................................................ 43 Description of Existing Service ............................................................................................................... 44 Funding ................................................................................................................................................. 46 Ridership ............................................................................................................................................... 47 Performance Evaluation ........................................................................................................................ 53 Asset Management ................................................................................................................................ 53 Fare Policy ............................................................................................................................................ 55 Peer Analysis......................................................................................................................................... 55 Connecting Transit ................................................................................................................................. 63 Review of Previous Studies ................................................................................................................... 66 Maine DOT Strategic Transit Plan 2025 ................................................................................................. 66 Western Maine Transit Feasibility Study ................................................................................................. 66 Feasibility of Bus Service in Topsham .................................................................................................... 66 Regional Transit Network Study for Topsham, Brunswick, Freeport, West Bath and Bath ....................... 67 Brunswick Comprehensive Plan............................................................................................................. 67 Downeaster Corridor Service Development Plan .................................................................................... 67 Appendix B Market Analysis (Expanded) .............................................................68 Summary Demographics ....................................................................................................................... 68 Demographic Maps ............................................................................................................................... 69 Zero Vehicle Households ....................................................................................................................... 69 Population Below Poverty ...................................................................................................................... 70 Minority Population ...............................................................................................................................