ISSN 2076-9202 (Print) VOLUME 7 NUMBER 1 Feb 2015 ISSN 2218-046X (Online) International Journal of Information, Business and Management International Journal of Information, Business and Management, Vol. 7, No.1, 2015 International Journal of Information, Business and Management ABOUT JOURNAL The International Journal of Information, Business and Management (IJIBM) was first published in 2009, and is published 4 issues per year. IJIBM is indexed and abstracted in EBSCO, DOAJ, Ulrich's Periodicals Directory, Cabell's Directory, ProQuest(ABI/INFORM Global), IndexCopernicus, JournalSeek, New Jour, getCITED, Directory of Research Journals Indexing, Open J-Gate, Universal Impact Factor, CiteFactor, ResearchBib, EBSCO Open Access Journals, Scientific Indexing Service, InnoSpace - SJIF Scientific Journal Impact Factor, The Index of Information Systems Journals, National Central Library Taiwan, National Library of Australia .Since 2011, the IJIBM is listed and inedxed in the Cabell's Directory in Computer Science and Business Information Systems (www.cabells.com), which is accepted in many universities for credit towards tenure and promotion.Since 2013, the IJIBM has been included into the EBSCO (Business Source Corporate Plus database), one of the largest full-text databases around the world.Since 2013, the IJIBM has been included into the ProQuest(ABI/INFORM Global) list. IJIBM is an international journal that brings together research papers on all aspects of Information, Business and Management in all areas. The journal focuses on research that stems from academic and industrial need and can guide the activities of managers, consultants, software developers and researchers. It publishes accessible articles on research and industrial applications, new techniques and development trends. IJIBM serves the academic and professional purposes for those such as scientists, professionals, educators, social workers and managers. It provides new methodology, techniques, models and practical applications in various areas. i ISSN 2076-9202 International Journal of Information, Business and Management, Vol. 7, No.1, 2015 International Journal of Information, Business and Management CONTENTS 1 Publisher, Editor in Chief, Managing Editor and Editorial Board 2 The Impact of Political Advertising through Social Networking Sites on Egyptians’ Political Orientations and Choices Khaled A. Gad 3 Connotation of “Human Capital: Concept, Effects and Benefits (Review) Dr. Muhammad Tariq Khan, Dr. Asad Afzal Humayun, Dr. Muhammad Sajjad 4 Intellectual Capital & Organizational Advantage: an economic approach to its valuation and measurement Fragouli Evaggelia 5 Integrating David programming model with Balance Scorecard (BSC) in order to decrease or eliminate the weaknesses of David’s model and performance improvement (case study: Mahan air lines) Mohammad reza Shojaei, Maryam Mottaghi 6 A Comparative Study of NAV (Net Asset Value) Returns of Open-ended and Close-ended Mutual Funds in Pakistan Nawaz Ahmad, ImamuddinKhoso, RizwanRaheem Ahmed 7 Information Management in Defense of White-Collar Criminals Petter Gottschalk 8 Business Intelligence Rationalization: A Business Rules Approach Rajeev Kaula 9 Effect of Psychological Empowerment, Distributive Justice and Job Autonomy on Organizational Commitment Faisal Rashid Gohar, Mohsin Bashir, Muhammad Abrar, Faisal Asghar 10 IMPACT OF WORKING CAPITAL MANAGEMENT ON PROFITABILITY OF TEXTILE SECTOR OF PAKISTAN Qazi Muhammad Yasir Ayub 11 L’Oreal’ Baby Girl PerfumeMarketing Strategy Hemaloshinee Vasudevan 12 Cloud Computing Data Security for Personal Health Record by Using Attribute Based Encryption Neetha Xavier, V.Chandrasekar 13 THE IMPACT OF RAPID TECHNOLOGICAL DEVELOPMENTS ON INDUSTRY: A CASE STUDY ii ISSN 2076-9202 International Journal of Information, Business and Management, Vol. 7, No.1, 2015 Dr. EVANGELIA FRAGOULI, PETROS FOUNTOUKIDIS 14 Factors Affecting Impulse Buying and Percentage of Impulse Buying in Total Purchasing Dr. Muhammad Tariq Khan, Dr. Asad Afzal Humayun, Dr. Muhammad Sajjad 15 Energy Consumption and Economic Growth Nexus: Empirical Evidence from Tunisia Kais Saidi, Sami Hammami 16 The Role of Training in Small Business Performance Rami Alasadi, Hicham Al Sabbagh 17 FDI IMPACT ON ECONOMIC GROWTH IN THE FRAMEWORK OF ARDL: EVIDENCE FROM PAKISTAN SALEEM KHAN, ULFAT JEHAN 18 THE INFLUENCE OF ECOTOURISM DEVELOPMENT OF JATILUWIH VILLAGE IN TABANAN REGENCY OF BALI PROVINCE TO THE DEVELOPMENT OF ECONOMY, SOCIAL CULTURE AND ENVIRONMENT Anak Agung Putu Agung, Ni Ketut Aryani, Ferry Jie 19 A Study of Inter Sectoral Linkages in India Dr Mousumi Bhattacharya, Dr Sharad Nath Bhattacharya 20 APPLICATION OF METHODOLOGY FOR BUSINESS PROCESS IMPROVEMENT IN SPECIALIZED DIAGNOSTIC LABORATORY Elizabeta Mitreva, PhD, Nako Taskov, PhD, Snezana Crnkovic iii ISSN 2076-9202 International Journal of Information, Business and Management, Vol. 7, No.1, 2015 International Journal of Information, Business and Management Publisher: Elite Hall Publishing House Editor in Chief: Managing Editor: Dr. Muzaffar Ahmed (Bangladesh) Dr. Jia Chi Tsou E-mail: [email protected] Associate Professor, Department of Business Administration China University of Technology, Taiwan E-mail: [email protected] Editorial Board: Dr. Claudio De Stefano Prof. Paolo Pietro Biancone Dr. Michael A. Hignite, Ph.D. Professor, Department of Computer Science Professor of Financial Accounting, Faculty of Management Professor, Department of Computer Information Systems, University of Cassino, Italy. and Economics College of Business E-mail: [email protected] University of Turin, Italy Missouri State University, USA Email: [email protected] Email: [email protected] Dr. Jen Ming Chen Dr. Morteza Rasti Barzoki Mr. Mohsen Fathollah Bayati Professor, Institute of Industrial Management Assistant Professor, Department of Industrial Engineering Department of Industrial Engineering National Central University, Taiwan Isfahan University of Technology, Iran Iran University of Science and Technology, Iran E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] Dr. Edgardo Palza Vargas Dr. Solomon Markos Mr. Olu Ojo Telfer School of Management Assistant Professor, Department of Management Lecturer, Department of Business Administration University of Ottawa, Canada Arbaminch University, Ethiopia Osun State University, Nigeria Email: [email protected] Email: [email protected] Email: [email protected] Dr. Mohammed-Aminu Sanda Dr. Khalid Zaman Dr. Kartinah Ayupp Visiting Research Fellow, Lulea University of Technology, Assistant Professor, Department of Management Sciences Deputy Dean, Economics and Business Sweden COMSATS Institute of Information Technology, Pakistan Universiti Malaysia Sarawak, Malaysia Senior Lecturer, Department of Organization and Human Email: [email protected] Email: [email protected] Resource Management, University of Ghana, Ghana Email: [email protected] Dr. Malyadri. Pacha Dr. Arif Anjum Mr. Andrew McCalister Principal, Government Degree College Assistant Professor, M.S.G. Arts, Science & Commerce Global Research Awardee, Royal Academy of Engineering, Affiliated to Osmania University, India College, Malegaon, India University of Cambridge, UK Email: [email protected] Managing Editor, International Journal of Management Email: [email protected] Studies Email: [email protected] Dr. Mohsin Shaikh Dr. M. Razaullah Khan Mr. Kai Pan Professor & Head, Department of Management Studies Associate Professor, Department of Commerce & Research Assistant & Ph.D. Candidate, Department of SKN College of Engineering, Pune, India Management Science Software and Information Systems Email: [email protected] Maulana Azad College, Aurangabad, India University of North Carolina (UNC Charlotte), USA Email: [email protected] Email: [email protected] Dr. Sundar Kumararaj Dr. Mohammad Alawin Mr. Dinh Tran Ngoc Huy Associate Professor, Commerce Wing, Directorate of Associate Professor, Business Economics Department Visiting lecturer, PhD candidate , Banking University HCMC, Distance Education, The University of Jordan, Amman, Jordan Vietnam Annamalai University, Annamalai Nagar, Tamil Nadu, India E-mail: [email protected] Email: [email protected] E-Mail: [email protected] Web: http://ijibm.elitehall.com ISSN 2076-9202 (Print) ISSN 2218-046X (Online) iv ISSN 2076-9202 International Journal of Information, Business and Management, Vol. 7, No.1, 2015 The Impact of Political Advertising through Social Networking Sites on Egyptians’ Political Orientations and Choices Khaled A. Gad [email protected] Abstract This paper examines the influence of political advertising through social networking sites on Egyptians’ political orientations and choices. The objective of this paper is to determine how Egyptians’ social networking sites users are interested in political promoting campaigns and how they deal with such campaigns. Also the paper measures the impact of these campaigns in influencing the current political events, the individuals’ political choices and orientations, and the extent to which they can rely on such campaigns. A structured questionnaire has been developed and posted for two weeks on social networking sites; only 397 questionnaires were valid for statistical analysis. Research findings showed that Egyptians are interested in the political promoting campaigns through social networking sites, Egyptians believe that political promoting