SAP Innovation Awards 2018 Entry Pitch Deck SAP as our core to provide predictive football intelligence Remiqz BV SAP as our core to provide predictive football intelligence Remiqz Amsterdam (The Netherlands) Sports (football) • Remiqz provides both top-down and bottom-up intelligence about players and teams for all clubs in Europe. Online and Real-time application on top of the SAP HANA Cloud Platform, that enables sporting directors all across • This enables sporting directors and scouts to find Europe to safe time and money by receiving actionable the hidden gems and optimize their performance insights to make decisions. within their specific boundaries. • Our role is to diminish the power of third parties that are involved by transfers, and make sure that small clubs receive a proper amount of transfer fee Max. 2 loss making players per for their talents. YOY 7.5% growth season 20% reduction on of performance vs. (Transfer Selling < scouting activities • We also support players by analyzing their career budget ratio paths and advise them about areas they need to Transfer Buying + Salary) develop and which clubs are suitable. 2 Quote “Before we had Remiqz as a partner, we had no objective understanding of our under performance compared to budgets of other clubs. Over the last 10 months we increased our performance with 9% using the same budget for players, and nearly reached the Dutch average for clubs.” Gerard Nijkamp – Sporting Director PEC Zwolle 3 Participant Information SAP as our core to provide predictive football intelligence Remiqz BV Sports & Entertainment Website: www.remiqz.com Video: https://youtu.be/i0qMZ-Mj0Fk Nextview… provides the SAP Architect, Solution Manager and both backend and frontend consultants. They act as a partner to develop the right solution for all football clubs. For football clubs, player agents and media, Remiqz is the data-driven service that provides real-time intelligence and predictions next to the “gut-feelings”, that would inevitable reduce failure make them 1% smarter then their competitors. We believe that combining data on the meta level with experiences on the micro level boost the performance. Our easy to use application and power of SAP HANA makes it possible to execute all needed simulation, that enables sporting directors and scouts to make objective and rational decisions. 4 Solution Overview Remiqz is the number one management tool in the football industry. The added value is the predictive and integral approach of in-depth scientific algorithms that cover commercial, stadium, and on-pitch performance. These three pillars exist in every football club around the world and are brought together in a clear application that is easy to use. Altogether, this is the solution for clubs to justify their long-term strategy. Intuition and influence from third parties are no longer the most important factors in decision-making, rather the outcomes of our models. Hence, Remiqz increases transparency and objectivity in optimization of the squad and transfer activities. The solution is based on the same architecture as used for SAP Sports One, which is built on the SAP Cloud Platform. The knowledge and experience of the Hypercube specialists, tested by scientific research, are translated to statistical models using predictive models and machine learning capabilities of the SAP HANA architecture. With SAP HANA, we are able to run over 10,000 parallel simulations for every adjustment to the squad. This is a major benefit of the database that increased the accuracy enormously. The latest analysis gave us over 97% accuracy in winning odds of all teams in Europe. From the top league to the lowest professional leagues, it all runs in our SAP HANA database. Furthermore, by the end of 2020, the predictive intelligence of players will be 80% accurate on average. 5 Solution Details With this management tool the decision makers of a football club are able to oversee the impact on all aspects of the economic cycle in football. With this knowledge, you can adjust aspects in a way that creates a positive cycle. The power of Remiqz is that it can do this for the team quality in four simple steps. Note: at the moment Remiqz uses the machine learning capabilities of SAP HANA to reverse the following steps, where budget and desired financial revenues result in possible transfers. 1. Determine the strategy: Due to our extensive data we recommend and discuss the long-term strategy with clubs in terms of performance and budget. History learns us that certain team configurations are needed or specific tactics to increase the estimate outcome of multiple seasons. 2. Analyze current players and simulate the future: With in mind the strategy and goals, clubs can analyze their current line-up. From here, fictitious adjustments are made by the user: transfers, long-term injuries, different formation, and even the change of the head coach. This can be done for today, tomorrow, up to 3 years ahead. UEFA Champions League 3. Determine impact on performance: 0 1.000 2.000 3.000 4.000 5.000 6.000 Using the known EuroClubIndex (ECI), the above mentioned adjustments are FINAL calculated for the individual and combined impact on the team performance. By also SF taking the possible adjustments of other teams into account, a well-based sportive QF Last 16 impact on the domestic and international competition is predicted. Group QR-3 4. Determine impact on finance: QR-2 Every change in sportive impact results in different financial outcomes. Based on QR-1 transfer values, future trophies, stadium attendance, broadcasting, and sponsoring, the total expenditure and revenues for the next seasons are clearly compared. Hence, any Average Euro Player Index adjustment on the current line-up can be financially justified or not within seconds. These different scenario’s can be compared to find the optimal solution and highest return of investment 6 Benefits Business value: § Outsmart the competitors with data-driven insights § Having accurate predictions to steer the club toward financial sustainability § Simulate possible outcomes of multiple decisions on- and off-pitch § Find hidden gems in the talent pool Social value: § Income (from ticketing and broadcasting) is spend less to third parties like player agents § Transparency in decision making cycles, which already increases fan engagement § Set clear seasonal expectations towards sponsors and fans § Improvement of image for both our clients and football in general Human empowerment: § All stakeholders uses the same terminology to indicate quality and added value, which improves the empowerment of lower and middle management as they can operate with an equal standard. § Turn around the burden of proof, as intuition is no longer valid and the power of third parties diminish. § Scouts visits games that contains potential new players on their own, rather than being send by sporting directors 7 Architecture 8 Illustration 9 Quote “With Remiqz on our side we have more insights in the potential of our own players and the players on the scouting list. The application and analysis gives us a new dimension about players and the composition of our selection, which enables us to make even better decisions and optimize our internal processes. By the end of the day it doesn’t make my work easier, but more professional.” Remco Oversier – Sporting Director NEC Nijmegen 10 Deployment details One user experience, one platform To serve our clients needs and bring the best User Experience, we choose to have one integrated platform. That platform has to support Predictive Analytics, Machine Learning, Real-Time calculations, and simulations from a data perspective. Any adjustment in the front- or back-end has an impact on the outcome, hence these have to be aligned in an integrated system to have to the optimal performance. Many localizations, many views, many calculations Furthermore, every club and every country has different parameters in the calculations and simulations, in terms of winning odds, team performance, and player value. As the structure of competitions differ, but also the willingness to pay for quality, Remiqz uses a “pair of glasses” for every single club to give them an objective and clear view on the value. So the system needs to be able to handle a large set of parameters to bring the right data to the front-end. It also needs to be able to use those sets in predicting the values in the future. SAP HANA makes it possible SAP HANA makes this all possible for Remiqz. We started with a few thousand calculations for the odds of winning the country's championship. Now we can run tens of thousands of calculations and simulations, making it possible to substantiate the sportive and financial impact for every adjustment made in the first squad, bench, and other players in a blink of an eye. By leveraging the SAP Cloud Platform, we can use SAP HANA, in combination with SAP Cloud Identity, for easy User Management, SAP Cloud Platform mobile services for the Mobile Application, the SAP Cloud Platform document repository for the large shared documents, and of course the SAP WebIDE to develop the front-end. In the end, we deploy it on the SAP Cloud Platform, to ensure an excellent User Experience with real-time data, whether it’s a calculation, prediction, or just a player’s name. Input for SAP Sports Analytics Cloud For clubs that use both Remiqz and SAP Sports One, the SAP HANA Cloud makes it possible to insert the objective intelligence of Remiqz into the Sports Analytics Cloud. In this way, our believe of combining the experiences of sporting directors and scouts into the Sports One solution with the objective intelligence of Remiqz leads to better decisions and performance. SAP made it happen to combine best of both worlds and supports the process of scouting and team management as well as the outcome of scientific proven models.