CONTENT ASIA SUMMIT NEWSLETTER SINGAPORE JORNADAS INTERNACIONALES BUENOS AIRES CCSA FAIRMONT MONT TREMBLANT SEPTEMBER / OCTOBER 2017 DISTRIBUTION FRANCE EUROPE Portuguese sports channel ABOLA TV launches on 6 July in Antena 3 launches on Mobiltel in Orange’s Portuguese-language pack. Bulgaria on 1 September. NOVELAS TV ARRIVES IN FRANCE ON 26 SEPTEMBER, AN EXCLUSIVE FOR CANAL OFFERINGS! The Novelas TV channel will be available on CANAL’s Offre Essentiel Famille via satellite, OTT and mobile networks and also via fibre/ADSL through all operators LUXE.TV and iConcerts channels launch on (Orange, Bouygues, SFR and Free) but also in Offre Famille by CANAL through Asteon/Orange in Slovakia on 1 September. Orange and Offre TV by CANAL through Free. The Novelas TV channel – 100% series, 100% entertainment, 100% in French – offers the best dramas from the genre’s MY ZEN TV and LUXE.TV channels now great producers, like Telemundo, available in operator Vipnet’s EBT pack in Televisa, Globo and TV Azteca. Croatia – they have been available in the HD More than 1040 new episodes pack since 2012. a year to delight a primarily female audience, enthusiastic fans of the genre: your heart will beat faster with Novelas TV! On 26 September, TV viewers will be able to rediscover series currently on air, LATAM like L’ivresse de l’Amour, Rubi, Amour à Manhattan and Gavilanes, plus discover CBTV and Canal ONCE channels to launch in new ones: Sling’s « Mexico Service » pack. - Terra Nostra, from 9 October - Une question d’honneur, from 16 October - Santa Diabla, from 27 October - Terre de Passion, from 30 October Find more information on www.novelas.tv HIGHLIGHTS TOM WALLISCH: WORLD’S LONGEST RAIL Already winner of an X Games gold medal, Tom Wallisch decided he wanted a world Guinness record too, so he decided to do the biggest slide ever on a rail. JAMES BLUNT / PIANO GUYS To document it all, the American rider joined the X Games and 2 pop icons for 1 night of singing along to there lively made a special show to show his fans every step of the way as he performances! tried to achieve this amazing trick. Tuesday, October 19th @ 20:00 CET on Stringray Friday, September 29th @ 22:00 CEST on FUEL TV iConcerts THEMA NEWSLETTER SEPTEMBER / OCTOBER 2017 MARKETING ACTIONS THEMA RUS THEMA RUS ORGANISES A COMPETITION ORGANISES A BETWEEN FUEL TV AND OPERATOR ROSTELECOM COMPETITION A competition to win Fuel skateboards, t-shifts and caps was organised on BETWEEN MYZEN operator Rostelecom’s website from 10 to 16 July 2017. AND ORGANIC PEOPLE A competition was organised from 22 to 26 June 2017 on the Organic People Facebook page to win 10 floating sessions in a Moscow centre. THEMA ORGANISES A MARKETING OPERATION IN LISBON TO PROMOTE THE TCV CHANNEL On the occasion of the Cap Verde Independence Day Commemoration on 5 July 2017, THEMA organised a multi- operator operation (Meo, Vodafone et Nos) to promote the TCV channel with Cap Verde inhabitants and recruit new subscribers. MY ZEN TV SHOWCASED AT THE 3RD EDITION OF « INTERNATIONAL YOGA DAY » IN MOSCOW On the occasion of the 3rd «International Yoga Day» on 25 June 2017 in Moscow, numerous goodies and flyers were distributed to promote MyZen. The operation was organised by THEMA RUS. The event attracted 35,000 people. THEMA NEWSLETTER SEPTEMBER / OCTOBER 2017 THEMA’S STUDIES « LE BOUQUET AFRICAIN » IN FRANCE THEMA conducted a survey on Facebook (610 respondents) aimed at measuring recognition of the Bouquet Africain in France and checking the profile of its subscribers. In the Bouquet Africain offering, 60% of subscribers expressed a preference for the Nollywood TV channel. 60% 24% 20% Also: 2STV: 15%, RTS: 14%, TFM: 13% and ORTM: 11% MUSEUM: ARGUMENTS FOR A DISTRIBUTION IN SPAIN, GERMANY, THE NETHERLANDS AND ITALY THEMA conducted a study to assess the merits of distributing the Museum channel in Spain, Germany, the Netherlands and Italy (on a base of 130 respondents). Spain: 1 470 museums listed of which 26% dedicated to art. Germany: 6 700 museums listed of which 10.5% dedicated to art. The Netherlands: 685 museums listed of which 12% dedicated to art. Italy: 4 100 museums listed, of which 45% dedicated to art. COMMUNICATION CAMPAIGNS PLANETE + CANADA PARTNER TO WORLD PRESS PHOTO The 12th edition of World Press Photo takes place at the Marché Bonsecours in Montreal from 30 August to 1 October. The event presents the winning photographs from the world’s most prestigious professional competition. On this occasion, Planete+ Canada, official partner to the event, set up a space in its colours offering an augmented reality experience. Concept: Five fake TV screens each present an intriguing question. Visitors are invited to download an application then point their phone at one of the TV screens, which then lights up to show an augmented reality video. The experience will also be filmed for later production of a campaign on the web. THEMA NEWSLETTER SEPTEMBER / OCTOBER 2017 COMMUNICATION CAMPAIGNS SPOTLIGHT ON NOLLYWOOD TV PARTNERED THE FESTIVAL ECRAN NOIR ORGANISED IN CAMEROON THIS SUMMER On the occasion of the Festival Ecran Noir, organised in collaboration with Canal + from 15 to 22 July in Cameroon, Nollywood TV participated in the Night of the Series by proposing two previews of the first episode of Jenifa, season 6! The first event was held on 18 July at the Institut Français in Yaoundé and the second on 21 July at the Canal Olympia de Bessengue in Douala. NOLLYWOOD TV PARTNER FOR THE SECOND EDITION OF THE BENIN FILM FESTIVAL For the second year running, Nollywood TV supported the Festival du Cinéma organised by Canal + in Benin. Over five weekends between 29 July and 27 August, four Nollywood TV films (Traquenard, Valérie, Re- tour en Classe, Changement) were screened outdoors in Bohicon, Porto Novo, Lakossa and Comé. Le Journal de Jenifa in B Inspired, the inflight magazine of Brussels Airlines which covers almost 25 destinations in Africa. THEMA NEWSLETTER SEPTEMBER / OCTOBER 2017 IN THE PRESS AT THE CONVERGENCIA SHOW, PATRICK RIVET, CEO OF THEMA AMERICA, WAS INTERVIEWED BY NUMEROUS MEDIA ABOUT THE CHANNELS MEZZO LIVE HD, TRACE, MOTORSPORT.TV AND EURONEWS. EXHIBITIONS COMING NEXT CONVERGENCIA SHOW Alejandro Penafiel represented THEMA at the Convergencia Show organised in Mexico City from 11 to 13 July. The THEMA team will be present at MIPCOM organised in Cannes HISPANIC TV SUMMIT (France) from 16 to 19 October. THEMA America will be at Visit us on booth P-1 D63. HISPANIC TV SUMMIT on October 19 in NYC. NOMINATIONS THEMA is expanding and moving into India with creation of the THEMA South Asia subsidiary. Manivel Malone becomes Managing Director for this new office. [email protected] Alexandre Bac becomes Managing Director of the THEMA Asia-Pacific subsidiary in Singapore. [email protected] Damien Klaric Klaric joins THEMA in Paris office as Channels Self-promotion. [email protected] WWW.THEMA-SOUTHASIA.COM NEW AGENT IN SPAIN Pablo Romero Sullà represents THEMA in Spain as its new agent based in Madrid. [email protected] THEMA NEWSLETTER SEPTEMBER / OCTOBER 2017 BRING PEOPLE THE CONTENT THEY LOVE WWW.THEMATV.COM WWW.THEMATV.US WWW.THEMATV.CA WWW.THEMATV.RU WWW.THEMATV.ASIA WWW.THEMA-SOUTHASIA.COM 55 RUE RAYNOUARD - 75016 PARIS, FRANCE +33 1 45 25 25 66.