ADVERTISING COMPLIANCE GUIDELINES 2019 1 UCI ADVERTISING GUIDELINES TABLE OF CONTENTS INTRODUCTION ......................................................................................................................... 5 Clearance of Commercials Procedure ......................................................................................... 6 Confidentiality....................................................................................................................................... 6 Claim Substantiation ........................................................................................................................... 6 Community Sensibilities ..................................................................................................................... 7 Comparative Advertising .................................................................................................................. 7 Competitive Media ............................................................................................................................. 7 Contests and Sweepstakes ............................................................................................................... 8 Controversial Content......................................................................................................................... 8 Digital ...................................................................................................................................................... 9 Disclaimers/Disclosures ..................................................................................................................... 9 Dramatizations and Re-Enactments ............................................................................................... 9 Endorsements and Testimonials ....................................................................................................... 9 Environmental Claims ......................................................................................................................... 9 Language ............................................................................................................................................... 9 Live ......................................................................................................................................................... 10 Multiple Products/Services in Commercials and Infomercials ............................................. 10 News Techniques ............................................................................................................................... 10 Piracy and Infringing Activities ...................................................................................................... 10 Public Symbols .................................................................................................................................... 10 Safety ..................................................................................................................................................... 11 Sponsor ID/Commercial Mentions ................................................................................................ 11 Stereotyping ........................................................................................................................................ 11 Subliminal Messages ........................................................................................................................ 12 Talent in Commercials ...................................................................................................................... 12 Telephone Number Information .................................................................................................... 12 Texting Services .................................................................................................................................. 12 Third-Party Rights ................................................................................................................................ 13 Use of UCI Logos, Trademarks and Intellectual Property ....................................................... 13 2 Reservation of Rights ......................................................................................................................... 13 ADVERTISING CATEGORIES .................................................................................................... 14 Adult Entertainment ........................................................................................................................... 14 Alcoholic Beverages ........................................................................................................................ 14 Animals ................................................................................................................................................. 16 Anti-Law Enforcement Devices ...................................................................................................... 16 Aphrodisiacs ....................................................................................................................................... 16 Automobile Dealers .......................................................................................................................... 16 Bait and Switch Techniques ............................................................................................................ 16 Billboards .............................................................................................................................................. 16 Cannabidiol (“CBD”) ........................................................................................................................ 16 Charitable Appeals ........................................................................................................................... 17 Chatline Services ............................................................................................................................... 17 Children's Advertising ....................................................................................................................... 18 Direct Response.................................................................................................................................. 20 Emergency Advisories ...................................................................................................................... 20 Financial Advertising ........................................................................................................................ 21 Firearms ................................................................................................................................................ 22 Fireworks ............................................................................................................................................... 22 Food And Nutrition ............................................................................................................................. 23 Gambling ............................................................................................................................................. 23 Get-Rich Quick Schemes ................................................................................................................ 26 Guaranty/Warranty ........................................................................................................................... 26 Health Related Products .................................................................................................................. 26 Hypnotism Services ........................................................................................................................... 27 Illegal Drugs ......................................................................................................................................... 27 Infomercials ......................................................................................................................................... 28 Internet Products/Services (Inc. Apps) ........................................................................................ 28 Investment Services (Equity, Debt and Real Estate) ................................................................ 29 Motion Picture and Home Entertainment Advertisement ....................................................... 29 Personal Products Advertising ........................................................................................................ 29 Political Campaign Advertising ..................................................................................................... 30 3 Premiums/Offers ................................................................................................................................. 30 Professional Services ......................................................................................................................... 31 Public Service Announcements .................................................................................................... 31 Psychic Entertainment Services ..................................................................................................... 31 Religious Products/Services Advertising ..................................................................................... 31 Telehealth Platforms .........................................................................................................................