Welcome Guide CONFIDENTIAL and not for reproductionCONFIDENTIAL without andprior not written for reproduction consent. © ofwithout the Sporting prior written Exchange consent. Limited. © of the Sporting Exchange Limited. Welcome Welcome to the Betfair Partnerships Programme. CONTENTS This pack will help you get to grips with our 3. WHERE WE OPERATE affi liate scheme so you can start bringing 4. INTRO TO BETFAIR in customers and generating commission 5. REWARD PLAN straight away. 6. THE TEAM 7-13. PRODUCT OVERVIEWS 14. YOUR PLAYERS 15. NETREFER GUIDE 16. CONTACT US CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Where Do We Operate? Before you get started though, please note that at We will pay the agreed commission Betfair we will not pay commission on players from on customers from all other countries. the following countries: *If you are interested in being an affi liate in the USA the application process Austria Iran Russia is slightly diff erent. Please contact China Iraq S. Africa [email protected] for more details. Cuba Israel Somalia DR Congo Ivory Coast Sudan Eritrea Japan Switzerland France Kazakhstan Turkey Greece Lebanon USA* Greenland Libya Hong Kong N. Korea CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Intro to Betfair - Facts and Figures Betfair was founded in 1999 and pioneered the fi rst successful Betting Exchange. Today we hold gambling licenses in Gibraltar, Malta, Denmark, Spain, Italy, the WHY BETFAIR? United States and Australia, and are one of the largest betting and gaming operators in the UK. CASH OUT Betfair off ers Exchange, Sportsbook and Gaming PRICE RUSH products to over a million customers. You can fi nd more information on each of our products, and the earnings BETTER ODDS you can make from each, further on in the Welcome THE EXCHANGE Pack. CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Reward Plans REVENUE Year 1 Year 2 Year 3 Year 4 Year 5 SHARE SPORTS FIXED ODDS 30% lifetime SPORTS EXCHANGE 30% 20% 15% 15% 15% COMMISSION POKER CASINO GAMES BINGO 30% 30% 30% 30% CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. The Team Betfair currently has people working across the affi liate channel split in to sports and gaming. HEAD OF PARTNERHIPS ANTHONY ELDERS SPORTS GAMING GRAEME HOYNE SCOTT LINDSAY HARRY BARBER DANIEL SANDERSON [email protected] ED LYTTEL [email protected] [email protected] [email protected] CENTRAL OPS AND PAYMENTS CARLO FRASCA [email protected] CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview Betfair has a rather diff erent sports product In February 2013 we launched a sportsbook to sit along side off ering to most other betting operators. At our exchange. The sportsbook is a risk product, and operates Betfair we off er customers both a Sportsbook in the same way as other Sports betting operators. Our and an Exchange to bet on. Our current sportsbook allows us to appeal to a large proportion of the market which the exchange does not and we are seeing the acquisition focus is on the sportsbook as we number of customers signing up to Betfair increase signifi cantly. look to appeal to the mass market. Sign up Off er Bet £10 and get £30 in free bets, frequent alternative sign up bonuses and enhancements for specifi c big games/weekends. Key Benefi ts Cash Out on singles and multiples, Price Rush, Great Promotions and Dedicated Mobile App. CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview The Exchange brings customers together to provide Sign up Off er betting opportunities. Bets are only accepted by the £20 free bet Key Benefi ts opposite view. Better Prices, Ability to Back and Lay, Dedicated Mobile App market. This model eliminates the fi nancial risk borne by sportsbooks as Betfair earns a commission regardless of the outcome. CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview Betfair Poker Key Benefi ts Betfair Poker has been powered by the market leading As an affi liate of Betfair Poker you will benefi t from Playtech software (iPoker) since 2014. With dependable dedicated account management from one of our gaming software, massive promotions and access to an affi liate managers, fully negotiable reward plans & great enormous sports exchange customer base, conversion through our innovative off ers and creative. Betfair Poker is now a major player in the European We are constantly rolling our new off ers and promotions online poker market. each month to keep fresh, clean and there is something appealing to everyone in your customer base. Sign Up Bonus We have a great signup off er for new Betfair Poker customers and we couldn’t be more generous with 5 diff erent rewards for new customers – our Welcome Pack. Players will receive a 200% deposit bonus on their fi rst transfer, 5 tokens to our exclusive Rookie Sit & Go tournaments. 5 entries to our Featured Tournaments, a free €5 to play our casino games and 5 tokens to our Big Win tables. CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview Betfair Casino has been powered by the market Welcome Bonus leading Playtech software since 2010. We house When it comes to welcome off ers, Betfair Casino gives the customer an excellent suite of games including Live Dealer, the power. New Customers can choose matched deposits from Tables games, slots and card games. Between £10 up to £500. We also look after our existing customers with our Casino & Arcade we have over 400 games market leading cross-sell off ers, so you can really take advantage of to choose from. the rev share we off er across all products. Our unrivalled VIP club gives our most valued customers a truly unique casino experience. Key Benefi ts As an affi liate of Betfair Casino you will benefi t from account management from one of our dedicated gaming affi liate managers. We are fl exible with reward plan negotiation and want to tailor a deal that works for both parties. Great conversion through our innovative off ers and creative comes as standard, and our commitment to above the line TV campaigns for Casino will continue this year.. CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview We also off er affi liates the chance to promote our other gaming products, Arcade & Exchange Games. Betfair Arcade allows customers to experience their favourite arcade and slots games from the comfort of their own home. With well over 200 games, new customers are spoilt for choice. There really is something for everyone with themed games such as Monopoly, Deal or no deal, Rainbow Riches, Xfactor and many, many more. Sign up Off er For new customers we off er an instant £10 free bet. This is triggered by the customer wagering £10 on any Arcade slot game. (http://arcade.betfair.com/promotion/NEW10/) CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview Betfair Bingo Betfair Bingo launched in March 2013 on the Playtech Virtue Fusion network: off ering a full suite of bingo and side games. It is also available on Mobile and Tablet. Betfair Bingo has a wide variety of bingo rooms to suit all levels of players. Newbies have access to a special room just for them with an exclusive line-up of games and prizes. For the Bingo player who prefers slots and scratchcards, Betfair Bingo has over 120+ side games to play! Sign Up Off er Spend £10 get £20 Bingo Bonus and £10 Games Bonus! https://bingo.betfair.com/promotions/welcomeoff er/ CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Product Overview Exchange Games gives customers the ability to place Back or Lay bets on the outcome of a computer generated event - e.g. a poker game. It is similar to standing behind a crowded table in Las Vegas, stealing peeks at the players’ cards and making side bets as to which player you think will win or lose. Sign up Off er New customers can enjoy a £5 free bet to try out this new and innovative product. CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. How We Look After Your Players On Reg Responsive Registration Confi rmation specifi c for Sportsbook Acquired Drive customer to unused products/features and to 3rd customers Confi rm reg, Reiterate initial welcome off er, deposit/bet – Identify P&L and incentivise appropriately Drive to fi rst bet, promote, products +USP’s On Bet Brand messaging Nurture and use alternative off ers (mobile free bet, cash out bonus, acca insurance) to drive 2nd deposit After 2 weeks thank for choosing Betfair, segmented promo/xsell off ers. Then continued with personalised messaging. Cross Sell Continual Monetisation Expose customer to further products Games/Casino/Poker etc CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. Quick Guide to Netrefer Through Media Gallery • Sign in at http://affi liates.betfair.com/ using the username and password given on sign up. • Once in Netrefer go to the Media Gallery drop down and select Media Gallery. • Use selection of search options which you can use to fi nd the banner or text link you want. • Click get code on the media you want in order to get a version tagged to track to your account.