Janice Chatham’s Health & BeautyCard registration triggers celebration SUPERDRUG HOSTS 100 MILLION CUSTOMER CELEBRATION - AS Watson reaches loyalty membership milestone at Superdrug Lakeside – Today, Monday 23rd November, Superdrug’s Lakeside store hosted celebrations to mark a major milestone in the AS Watson Group’s history – reaching 100,000,000 members in loyalty schemes around the world. AS Watson Group is the world’s largest international health and beauty retailer with more than 12,000 stores in 24 markets. Every week over 28 million customers visit one of the company’s 13 retail brands. The Group has reached this milestone with loyalty programmes in Superdrug, The Perfume Shop and Savers in the UK, and across the world Watsons, Kruidvat, ICI Paris XL, Rossmann, Trekpleister, Drogas, Spektr, PARKnSHOP, Fortress and Watson’s Wine. Dominic Lai, AS Watston Group Managing Director, Janice Chatham and Peter Macnab, Superdrug Managing Director Looking at data the Group identified the day that the milestone would be reach and estimated that the milestone would be reached in the UK on 23rd November and AS Watson Group Managing Director, Dominic Lai travelled to the UK to witness the celebrations. Janice Ward of Chatham registered for her Superdrug Health & BeautyCard on the day, unaware that her signing up the scheme would trigger a celebration which included music, balloons confetti and being presented with a completely unique gold loyalty card, complete with 10,000 points ready to spend in store. Peter Macnab, Superdrug Managing Director said: “We are delighted to be able to celebrate such an impressive milestone in a Superdrug store. In a challenging retail market retaining customer loyalty is more important than ever before.” AS Watson Group has over 120,000 employees worldwide. - ends – For further information please contact the Superdrug press office on 020 7896 3404 or email [email protected] Notes to editor: • Superdrug customer services on 0345 671 0709 • Superdrug offers everyday accessible beauty on the UK high street with around 850 stores in the UK and Ireland About A.S. Watson Group Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with 12,000 stores in 24 markets. Each year, over 1.5 billion customers and members shop with our 13 retail brands, both in stores and online. In Hong Kong, we operate over 620 stores under four retail brands – Watsons, PARKnSHOP, FORTRESS, and Watson’s Wine. In addition, we manufacture and distribute high quality drinking water brand Watsons Water, as well as famous juice drinks Mr. Juicy and Sunkist. For the fiscal year 2014, A.S. Watson Group increased its revenue by 6% to HK$157.4 billion. We have over 120,000 employees worldwide, including 12,800 in Hong Kong. Superdrug Stores Plc. 118 Beddington Lane, Croydon Surrey, CR0 4TB Tel +44 20 8684 7000 www.superdrug.com .