Eckley Miners’ Village STRATEGIC PLAN Prepared by: Prepared for: in association with: November 25, 2019 TABLE OF CONTENTS INTRODUCTION ............................................................................................................................................ 3 VISION STATEMENT AND GOALS .................................................................................................................. 5 Vision Statement ...................................................................................................................................... 5 Goals ......................................................................................................................................................... 5 SUMMARY OF ENGAGEMENT AND INPUT ...................................................................................................... 7 Initial Stakeholders Meeting ..................................................................................................................... 7 Visioning Workshop ................................................................................................................................. 7 Stakeholder Interviews .............................................................................................................................. 9 SUMMARY OF BACKGROUND CONDITIONS ANALYSIS ................................................................................ 12 Operational Baseline Assessment ........................................................................................................... 12 General Physical Conditions Assessment ............................................................................................... 18 Market Analysis ...................................................................................................................................... 23 BUSINESS PLAN ........................................................................................................................................... 30 Restoration/Use of Vacant Structures.................................................................................................... 30 Expanded Programming ......................................................................................................................... 60 Visitation Impacts of Expanded Programming and Uses ....................................................................... 66 Aggregate Capital Program for Vacant Structures ................................................................................ 68 IMPLEMENTATION ....................................................................................................................................... 73 Strategies for Restoration/Use of Vacant Structures ............................................................................. 73 Strategies for Expanded Programming .................................................................................................. 77 Overall Implementation Schedule .......................................................................................................... 79 Appalachian Regional Commission Resources ....................................................................................... 82 APPENDICES ................................................................................................................................................ 84 Eckley Miners’ Village Strategic Plan Report 1 INTRODUCTION Eckley Miners’ Village Strategic Plan Report 2 INTRODUCTION Eckley Miners’ Village Strategic Plan Report 3 VISION STATEMENT AND GOALS Eckley Miners’ Village Strategic Plan Report 4 VISION STATEMENT AND GOALS Vision Statement Goals Eckley Miners’ Village Strategic Plan Report 5 SUMMARY OF ENGAGEMENT AND INPUT Eckley Miners’ Village Strategic Plan Report 6 SUMMARY OF ENGAGEMENT AND INPUT Initial Stakeholders Meeting Visioning Workshop Eckley Miners’ Village Strategic Plan Report 7 Table 1: Preferences for Programming Recommendations Not Don’t Prior Recommendation Like It Sure Like It Education: 8 3 1 Energy Production 11 1 Archaeology for Local Students 8 3 Industrial Heritage 12 Mining History Events: Reenactments 10 1 Team-Building for Local Employers 4 8 Seasonal Events 11 1 Children’s Events 9 1 1 Bigger Events 10 2 Preservation 6 2 Historically Authentic Church Services 12 Self-Guided Audio Tours 6 2 Better Walkways/Signage 12 Better Advertising 11 Food Experience/Wine-Tasting 10 1 1 Additional Exhibits/Interactive Presentations 10 2 Website in Spanish 7 5 Interpretive Plaques for Tree/Plant Species 6 6 Bus/Shuttle Program 9 2 1 Driving Tour of Coal Region/Coordination with Other Sites 7 4 More House Tours 10 1 Enhanced Digital Content 8 3 “Adopt a House” Program to Support Maintenance 10 1 Eckley Miners’ Village Strategic Plan Report 8 Table 2: Preferences for Use Recommendations Not Don’t Prior Recommendation Like It Sure Like It Housing for Students 12 Live/Work Space for Artists 6 5 2 Bed & Breakfast 5 4 2 Hotel 5 3 3 Restaurants and Shops 4 5 3 Flea Market 1 3 7 Wedding Venue 8 4 Event Venue 9 3 Retreat/Conference Center 9 2 Working Mine Replica 6 3 2 Larger Museum 6 5 Campground (Outside Village) 2 5 5 Educational Center with Connection to Colleges 8 3 1 Leadership Center for Young Adults 1 8 3 Crafter Incubators 2 7 3 Lab Facilities for Storing Eckley Artifacts 8 2 2 Garden/Farm for Produce 5 5 2 Vintage Baseball 8 3 Reality TV Series on Life in Eckley 4 5 3 Stakeholder Interviews • • • • • • • • Eckley Miners’ Village Strategic Plan Report 9 Eckley Miners’ Village Strategic Plan Report 10 SUMMARY OF BACKGROUND CONDITIONS ANALYSIS Eckley Miners’ Village Strategic Plan Report 11 SUMMARY OF BACKGROUND CONDITIONS ANALYSIS Operational Baseline Assessment Baseline Operations and Funding • • • • Eckley Miners’ Village Strategic Plan Report 12 TableEckley 3: EckleyMiners' Miners’ Village Village State State Operations Operations History History (FY (FY 2015- 2015-FY2019) FY 2019) FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 Operating Expenditures Salaries State General Operating Budget $ 205,880 $ 187,500 $ 114,310 $ 129,158 $ 137,408 Historic Preservation Fund $ 3 8,713 $ 3 4,531 $ 4 0,945 $ 4 0,546 $ 4 4,772 Fringes State General Operating Budget $ 159,857 $ 154,804 $ 9 5,292 $ 112,744 $ 119,519 Historic Preservation Fund $ 3 7,484 $ 3 7,092 $ 3 7,813 $ 3 7,830 $ 4 0,968 Heating, Water & Sewage, Electricity $ 5 4,688 $ 7 1,484 $ 7 5,916 $ 7 5,418 $ 7 6,549 Other Expense State General Operating Budget $ 2 1,815 $ 3 0,271 $ 2 1,139 $ 2 7,544 $ 2 9,233 Historic Preservation Fund $ (4,866) $ (4,165) $ 1,534 $ (2,228) $ (2,430) Historic State Development Realty Transfer Tax $ 550 $ 2 4,519 $ 2 9,308 $ 1 6,939 $ 2 2,695 Earned Income Transfer To EMVA $ 1 7,818 $ 2 0,567 $ 1 5,861 Total State Operating Expenditures $ 514,122 $ 536,036 $ 434,077 $ 458,519 $ 484,575 Capital Expenditures Large Investments Historic State Development Realty Transfer Tax $ 8 9,605 $ 7 4,531 $ 5 2,587 $ 4 0,001 Total State Expenditures $ 514,122 $ 625,641 $ 508,607 $ 511,105 $ 524,576 Sources of Funds State General Operating Budget (Net of Earned Income) $ 442,240 $ 444,059 $ 260,540 $ 290,987 $ 321,925 Earned Income Individual Admissions $ 2 6,595 $ 2 4,234 $ 2 2,624 School Tours $ 8,580 $ 10,714 $ 8,806 Commercial Group Tours $ 3,480 $ 4,340 $ 3,593 Other Tours $ 2,406 $ 2,716 $ 1,890 Special Events $ 2 2,575 $ 3 1,450 $ 1 9,732 Rentals $ 300 $ 475 Donations $ 515 Historic Preservation Fund $ 7 1,331 $ 6 7,458 $ 8 0,293 $ 7 6,149 $ 8 3,310 Historic State Development Realty Transfer Tax $ 550 $ 114,124 $ 103,839 $ 6 9,526 $ 6 2,696 Total State Revenues $ 514,122 $ 625,641 $ 508,607 $ 511,105 $ 524,576 Eckley Miners’ Village Strategic Plan Report 13 Table 4: Eckley Miners’ Village Associates Financial Operations for FY 2017 and FY 2108 Eckley Miners' Village Associates FY 2017 FY 2018 Expenditures Salaries $ 38,983 $ 50,271 Fringes $ 3,803 $ 5,079 Gift Shop-Cost of Sales $ 13,709 $ 15,596 Program Supplies & Expense $ 13,177 $ 18,718 Other Expense $ 22,579 $ 17,651 Total Expenditures $ 92,251 $ 1 07,315 Sources of Funds Grants & Contributions $ 10,092 $ 31,235 Memberships $ 3,603 $ 4,507 Programs $ 30,053 $ 41,020 Gift Shop Sales $ 30,596 $ 32,595 Admissions--Monday Monies $ 6,645 $ 11,491 Tours $ 6,965 $ 5,657 Other $ 4,169 $ 401 Total Sources of Funds $ 92,123 $ 1 26,906 Eckley Miners’ Village Strategic Plan Report 14 Table 5: Eckley Miners’ Village State Operations Baseline Forecast (FY 2020-FY 2029) Eckley Miners’ Village Strategic Plan Report 15 Visitation and Event Attendance TableEckley 6: Miners'Eckley Miners’ Village: Village Visitor Visitor Categories Categories Visitor Category FY 2017 FY 2018 FY 2019 No. of Percent of No. of Percent of No. of Percent of Visitors Visitation Visitors Visitation Visitors Visitation Halloween Event 1,073 9.3% 1,918 14.6% 1,017 9.6% All Other Events 1,816 15.7% 1,308 10.0% 1,916 18.0% Student Groups 2,068 17.9% 2,144 16.3% 1,572 14.8% Adult Groups 430 3.7% 564 4.3% 439 4.1% Individual Visitors 6,195 53.5% 7,209 54.9% 5,675 53.4% Total 11,582 13,143 10,619 Figure 1: The Eckley Miners’ Village Visitors’ Center and Halloween Event Source: EMVA Eckley Miners’ Village Strategic Plan Report 16 Table 7: Eckley Miners’ Village Event Schedule Table 8: Eckley Miners’ Village Estimated Origin of Visitors Eckley Miners’ Village Strategic Plan Report 17 General Physical Conditions Assessment Infrastructure and Parking Building Utilization and General Conditions Eckley Miners’ Village