D E C E M B E R 2 0 1 5 Corporate Presentation Unique, Distinctive, Disruptive Private and Confidential Unique, Distinctive, Disruptive Contents 1 About Balaji Telefilms 2 Growth: Three-pronged Strategy 3 Television Production 4 Movies 5 ALT Digital - Digital B2C 6 Group Financials 2 Private and Confidential Unique, Distinctive, Disruptive Unique, Distinctive, Disruptive About Balaji Telefilms Board of Directors Jeetendra Kapoor - Chairman Shobha Kapoor - Managing Director • Jeetendra Kapoor is a popular movie star throughout the • Shobha Kapoor has been instrumental in transforming 1970s and 1980s and has starred in more than 200 the Company from its small beginnings in 1994 to India’s Movies in his 45- year career largest TV content company • Since inception, Mrs. Kapoor has been hands on in the • He has won a number of awards including the Filmfare Company’s operational management and efficiency and Lifetime Achievement Award, the Legends of Cinema in controlling ‘on set’ activity Award and the Dadasaheb Phalke Academy Award • Works closely with Business Heads helping them discharge their responsibilities • His extensive relationship in the Indian entertainment industry proved to be extremely beneficial for the • Her stellar work in building the Balaji brand made her Company in its formative years and he continues to open win several awards including CEO of the Year (Indian Telly new frontiers for the Company Awards), Businesswoman of the Year (The Economic Times) and numerous Best Producer awards for their TV shows Ekta Kapoor – Joint Managing Director Tusshar Kapoor - Director • Ekta Kapoor is credited with the revamping of India’s • Tusshar Kapoor is a certified MBA (Masters in Business television landscape. She pioneered an entire genre of Administration) from the Michigan University in the television content, heralding India’s satellite television United States boom • His first movie with Kareena Kapoor titled ‘Mujhe Kuch • As the creative force behind the Company’s success, she Kehna Hai’ shot him to immediate stardom and bagged believes in a hands-on approach in day-to-day creative him prestigious awards such as Filmfare Awards and Zee direction of each TV show and film. Routinely putting in Cine Awards for being the Best Male Debutant of the 16-18 hours each day, she moves ahead with India’s Year rapidly metamorphosing TV climate • His maturity as a seasoned actor has been visible in • She has expanded her unmatched creative vision to numerous Movies such as ‘Khakee’ and was nominated in motion pictures and new media verticals the category of Best Supporting Actor in various renowned Bollywood Awards 4 Private and Confidential Unique, Distinctive, Disruptive Board of Directors (cont’d) Sameer Nair - Group CEO Pradeep Sarda - Independent Director • Former Programming Head, COO, CEO of Star India, and • The Chairman of the Sarda Group of Companies and the Founder/CEO of NDTV Imagine, later christened Turner Chairman of the Governing Board of the Ecole Mondiale General Entertainment Networks. World School • He was Chairman of PROMAX India from 2005-2011 and the only Indian representative on the board of PROMAX • Experienced in multiple industry verticals, including Worldwide paper, engineering, construction and real estate • He catapulted Star Plus to pole position in 2000 by launching game changers such as Kaun Banega Crorepati (KBC), Kyunki... Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii • He has a proven track record of leading, managing and mentoring large, young creative and revenue teams in the media and entertainment space D.G. Rajan - Independent Director Ashutosh Khanna - Independent Director • A Chartered Accountant and Fellow of the Institute of • Heads the Global Consumer Markets practice of Korn/ Chartered Accountants in England and Wales, and the Ferry International’s New Delhi office Institute of Chartered Accountants of India • Leverages the deep relationships he has built within the • Currently, the Advisor and Management Consultant for marketing and advertising fraternity to work closely with many domestic and International Groups clients for senior level placements in the industry 5 Private and Confidential Unique, Distinctive, Disruptive Board of Directors (cont’d) Mr. D. K. Vasal - Independent Director Mr. V. B. Dalal - Independent Director • Over 30 years of experience in the service and • Over 40 years of experience in Audit and Direct Taxation manufacturing industry and also handled international assignments in internal and operational audits in U.K, Portugal, Kenya, and • Was a Senior Equity Partner in one of the leading law Indonesia firms of India, Group Legal Counsel of Vedanta Plc, Sterlite Group; Head of Legal (India Region) Standard • An academic experience of more than 10 years as part Chartered Bank, Senior Advisor of Bank of Baroda; time lecturer in Accountancy, having worked with the Executive Vice President and Head Legal & Compliance of Dahanukar College of Commerce and Economics DCB Bank Ltd; Head Legal – a new-generation private affiliated to University of Mumbai. sector bank (now HDFC Bank) • He is Director on Board and Chairman of Audit Committee of M/s Maharashtra Polybutanes Limited and M/s Oxides and Specialties Limited and is a Proprietor of V.B Dalal & Co Arun Kumar Purwar - Independent Director • Mr. Arun Kumar Purwar joined as Independent Director of the Balaji Telefilms Limited. on May 20, 2015 • Currently the Chairman of ILFS Renewable Energy, one of the largest renewable energy company of the Country • He also works as an Independent Director in leading companies across diverse sectors like Power, Solar Energy, Telecom, Steel, Engineering Consultancy, Pharma 6 Private and Confidential Unique, Distinctive, Disruptive About Balaji Telefilms Limited • A leading entertainment house in India since 1994 • Demonstrated ability to create high quality content • Executed over 15,000 hours of television content in Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali entertainment across genres • Owning 19 modern studios and 31 editing suites - more than any Indian company in Media Entertainment Sector • Strong presence in Hindi General Entertainment Channels (GECs) and Regional GECs across India • Moved towards HD programming to enhance viewing experience • Youngest entrant in motion pictures - quickly recognized amongst the top 5 studios in film production in India • Expanding presence in Motion Pictures across genres and budgets – ALT Entertainment & Balaji Motion Pictures • Successfully launched Brand EK and Alt Digital Media Entertainment Limited, the digital foray of Balaji Telefilms Limited 7 Private and Confidential Unique, Distinctive, Disruptive About Balaji Telefilms Ltd. (cont’d) • Television and Film has been the foundation stone of Balaji Telefilms Limited (BTL) • Rich experience in entertainment and a proven ability in gauging the pulse of masses • Past track record has been exemplary with a string of hit shows in Hindi and Regional television • Some of our past successes are Kahaani Ghar Ghar Ki, Kyunki Saas Bhi Kabhi Bahu Thi, Kasauti Zindagi Ki, Kahin Toh Hoga, Kkusm, Kasamh Se, Bade Ache Lagte Hain, Kaahin Kissi Roz and Pavitra Rishta • Current programmes like Meri Aashiqui Tum Se Hi, KumKum Bhagya, Yeh Hain Mohabbatein and Naagin well accepted by viewers, reflected in its strong TRPs • Gumraah, Savdhan and MTV-Webbed - examples of new, younger genres of content that has seen success • Serials broadcast across all channels including Star, Sony, Colours, Zee, Doordarshan, Channel V and Life OK • Entry of newer broadcasters and digital platforms - leading to more demand for variety and content 8 Private and Confidential Unique, Distinctive, Disruptive Key Shareholding Shareholding (as on 30th September 2015) Particulars Number of Shares % of Total Holding Promoter 3,08,35,938 47.29% Group CEO 6,92,729 1.06% Institutional 45,81,408 7.01% Corporate Bodies 115,39,418 17.70% Public & Others 1,75,60,950 26.93% Private and Confidential Unique, Distinctive, Disruptive Unique, Distinctive, Disruptive Growth: Three-pronged Strategy A Three-pronged Strategy to Become a Diversified Media Major in India Digital B2C OWN Platform SVOD + AVOD Original & Curated Content Movies Young, edgy, disruptive, premium Pipeline & Slate Multiple Genres & languages Risk Averse Share of Mobile & Online Video Co-prods Market TV Production Profit Share Fiction, Format First Copy JV & Co-prods Backend High Cost Fiction DIVERSIFY INTO NEW Regional IP Creation OPPORTUNITIES Block Programming EXPAND & GROW CURRENT BUSINESS 11 Private and Confidential Unique, Distinctive, Disruptive Unique, Distinctive, Disruptive Television Production Key Business Drivers - Television • Commissioned programming is the key revenue driver for the television division • Improving realisation in Commissioned programming • Television revenues expected to expand owing to demand from satellite channels for our premium television serials • Kum Kum Bhagaya, Meri Aashiqi Tum Se Hi, Yeh Hain Mohabbatein and Pavitra Bandhan are all amongst the top programs • India is the world’s third largest television market in terms of number of households 13 Private and Confidential Unique, Distinctive, Disruptive 4 out of 5 existing daily soaps as slot leaders Shows Channel Time Ratings* Ratings of shows in parallel slots Star Plus Sony Zee Life Ok Colors Pavitra Bandhan Do Dilo Ka DD 20.30 - 21.00 15.6 - - - - - Kumkum Bhagya Zee 21.00 - 21.30 3.8 2.6 0.2 - 0.8 2.1 Ye Hai Mohabbatein Star Plus 19.30 - 20.00