Manual of socio-ecological production MANUAL of Socio-ecological production Value creation through appreciation – Sustainable economic activity by conserving resources, strengthening regional cycles and social balance Drawn up in the project „SoPro HU-AT“ 1 Manual of socio-ecological production Impressum Published by: SoPro InnovationsPlattform Editing: Mag. Robert Rybaczek-Schwarz Texts produced by: Dr. Dietmar Kanatschnig, Mag.a Ulrike Kabosch, Bernhard Kuderer, Msc, Martá Regner, Franz Rybaczek, Mag. Robert Rybaczek-Schwarz. Contains results of Master- and Bachelortheses, which were written within the scope of the project from: Sebastian Beer (FH Campus Wien), Najwa Duzdar (WU Wien), Cornelia Forsthuber (WU Wien), Martina Frank (FH Wr. Neustadt – Campus Wieselburg), Anke Harnisch (FH Campus Wien), Daniela Kitzberger (FH Wr. Neustadt – Campus Wieselburg), Alexandra Pusta (FH Wr. Neustadt – Campus Wieselburg). Graphics: Christina Trah, Markus Damböck Fotos: SoPro InnovationsPlattform Contact: [email protected] www.sozialproduziert.at 2 Manual of socio-ecological production Contents ! 1.!INTRODUCTION:!SOCIO.ECOLOGICAL!PRODUCTION!–!VALUE!CREATION!THROUGH! APPRECIATION................................................................................................................................................6! Project(of(SoPro(HU-AT.................................................................................................................................................6! Fair(economic(acitivities? ............................................................................................................................................7! 2.!SOCIO.ECOLOGICAL!PRODUCTION!AND!SUSTAINABILITY ..........................................................8! SOPRO!AND!THE!THREE!DIMENSIONS!OF!SUSTAINABILITY .........................................................................................8! Ecological(dimension.....................................................................................................................................................8! Economic(dimension ......................................................................................................................................................9! Social(dimension...........................................................................................................................................................10! THE!APPROACH!OF!“SOCIO7ECOLOGICAL!PRODUCTION“!FROM!THE!PERSPECTIVE!OF!SUSTAINABILITY .......... 11! Sustainability(and(positions.....................................................................................................................................12! Positions:(“Strong”(and(“weak”(sustainability.................................................................................................13! Dimensions(of(sustainability....................................................................................................................................13! Summary:(socio-ecological(production(from(the(perspective(of(sustainability................................16! 3.!ORAGNIZATION!AND!STRUCTURE!–!THE!SOPRO!INNOVATION.PLATFORM ...................... 17! OFFERS!AND!ORGANIZATIONAL!FORM.......................................................................................................................... 18! Legal(form(of(EEIG(–(European(Economic(Interest(Grouping ..................................................................18! The(SoPro(Innovation(Agency(EEIG......................................................................................................................19! STRUCTURE!OF!THE!SOPRO!INNOVATION!AGENCY ................................................................................................... 19! TASK!SHARING!WITHIN!THE!SOPRO!INNOVATION!AGENCY ..................................................................................... 21! Tasks(of(the(EEIG..........................................................................................................................................................21! Tasks(of(national(service(point:..............................................................................................................................21! Tasks(of(regional(service(point:..............................................................................................................................22! 4.!THE!CONSULTANCY.MODEL!OF!SOPRO........................................................................................... 23! COLLABORATION!OF!PRIVATE!ENTERPRISES!AND!PUBLIC!INSTITUTIONS!WITH!SOCIAL!ENTERPRISES............ 23! Consultation(–(development(–(mediation ..........................................................................................................23! FACTORS!OF!SUCCESS!AND!ROLE!OF!PROCUREMENT!IN!THE!SOCIO7ECOLOGICAL!PRODUCTION........................ 24! The(role(of(male(and(female(procurers(in(consultancy................................................................................24! Factors(of(success(in(the(procurement(activity ...............................................................................................25! ! ! 3 Manual of socio-ecological production ! ! GOOD!PRACTICE!–!SUCCESSFUL!COOPERATION .......................................................................................................... 27! Organic(and(social(vegetable(boX(–(produced(in(Styria...............................................................................27! Delicious(natural(beer(in(eXquisite(natural(wood..........................................................................................28! Innovative(design(bags(made(of(residual(materials......................................................................................29! From(the(company(news-paper(wraped(in(plastics(to(low-wast(distribution ...................................30! Telephone(replacement(a(university(of(Vienna(–(in(social(cooperation(with(Wien(Work............31! Individual(toy(brick(package(of(the(Caritas(of(the(Diocese(of(Szombathely.......................................32! Presentation(of(activities(of(the(organization(of(“PAKK(–(sustainable(technologies,(educational( and(training(center,(Pakod”.....................................................................................................................................33! Handicap(Tailor’s .........................................................................................................................................................34! The(“treasure(chest”(with(a(sustainable(effect ................................................................................................35! Fleece(hoods(embroidered(with(company(logo...............................................................................................36! 5.!QUALITY!LABEL!OF!“SOPRO!CERTIFIED!–SOCIO.ECOLOGICALLY!PRODUCED”.................. 37! “SOPRO!CERTIFIED”:!INCENTIVE!FOR!SUSTAINABLE!PROCUREMENT!AND!CONSUMPTION ................................ 37! Target(groups ................................................................................................................................................................38! Criteria..............................................................................................................................................................................39! “SoPro-certified“(as(a(signal(of(image(and(rise(in(sales...............................................................................39! THE!QUALITY!LABEL!AND!CONSUMERS......................................................................................................................... 40! Topic(area(of(consumption.......................................................................................................................................40! Topic(area(of(sustainability .....................................................................................................................................40! Topic(area(of(quality(label........................................................................................................................................41! Topic(area(of(quality(label(of(“SoPro(–(socio-ecologically(produced“...................................................41! 6.!SOCIO.ECOLOGICAL!PRODUCTION!FOR!ECONOMIC!ENTERPRISES........................................ 43! RESEARCH!IN!ECONOMIC!ENTERPRISES ....................................................................................................................... 43! RESULTS............................................................................................................................................................................. 44! Workshop(together(with(economic(enterprises(on(June(14,(2013 ..........................................................44! Online(questionnaire(for(CSR(enterprises(–(cooperation(with(social(institutions............................44! Qualitative(interviews(of(three(enterprises(cooperating ............................................................................45! CSR!–!SUSTAINABILITY!IN!ENTERPRISES .................................................................................................................... 47! ! ! 4 Manual of socio-ecological production ! ! 7.!SOCIO.ECOLOGICAL!PRODUCTION!FOR!SOCIAL!ENTERPRISES............................................... 51! SOPRO!FOR!SOCIAL!ENTERPRISES:!REQUIREMENTS!&!OFFERS...............................................................................