MARCH 13-20 EAST MAIN .ARMORY ROCHESTER, N.Y. SOUVENIR PROGRAM Two New Deep-Block Engines rrhere's You choose between tbe industry's most modern engines . .. th e 130-h.p. Y-Biock V-8 and ll-5-h.p. I-Biock Six. Both have blocks with extra-deep skirts for greater rigidity .. nothing like a smoother, quieter, longer engi ne life. s Ill ;; 5 optional power assists':' you'd FORD! expect to find only in the There's nothing quite like a Ford anywhere! Why? costliest cars Well, no other car gives Master-Guide Power Steering you such clean, honest It does up to 75% of your steer­ lines . .. such crisp, fresh ing work for you , yet you re­ styling. No other offers tain a natural steering feel. such smoothly tailored Fordomatic Drive interiors, with rich fabrics The only automatic in its fi eld and trim color-harmonized to give you torque converter to your choice of body smoothness plus the "Co" of an tones. Other reasons in­ automatic intermediate gear. clude convenient new Power-Lift Windows Astra-Dial Control Panel On all4 windows . not ju st 2 as in some cars! A master con­ .. the availability of all trol lets you operate all win­ the power assists ... and, dows from driver's seat. There's on the p erformance side, also a control at each window. the most modern of power Swift Sure Power Brakes plants and the newest of Power does up to on e-third of front suspensions. No your stopping for you. Keeps wonder you so often see you more relaxed in today's stop-and-go driving. two Fords proudly parked in driveways where there 4-Way Power Seat used to be one costly car. Power adjusts front seat up and down as well as forward and back ... at a finger's touch. Ball-Joint Suspension Gives exact position most com­ You'll find there's only one fortable to you. '''At extra cost. low-priced car with the new Ball-Joint Front Sus­ pension ... and that's the Your neighborhood '54 Ford! It keeps your ride smooth ... keeps Ford Dealer invites handling easy. you to Test Drive a '54 FORD M. w. HALLMAN R. H. SIMMONS E. J. HORTON E. c. SCHOEN President Vice-President Treasm·er Secretary 0/ficerJ and :J)ireclorJ F. A. JONES A. J. SERGEANT Director Director J. G. DORSCHEL J. R. MITTLESTEADT R. J. FEOI. Director Director Director j•IOft mau '.liJj 'YiJ rJOot •f!JJOUI.#v U!V!J/;t j 'YV:J , :; o:-"9lllllll1Jlllljll 0 ~ 1 :::: uJ ifJ :: PL Y MOUTH CHR YS L ER P A C. KA R. D ~ WI L LYS - 4- - . 3 . -2 - 0 !l. f- 0 ·5 · ::> <( 1- LLI M OB ILO IL -' 2..0 · 0• cL- < > ' '-- I M PORTED w.J MOTORCYl.Cl.ES · l l- :r:: ~ v ~ !'>A RDAHL :::::::! - 22 - DE S OTO O LDSM O S ILE DOD GE. B U l C K 1' . 15- - \4 - • 13 - -\2 - - 1- UNION TRUST w - 23• i.JJ Cf. CU SHMAN 1- S COOTERS -24- _ I,{J N N \954 AuTo S HOW FL O O R PL AN -< EN T RANCE ~ - R E.FRE.SH MEN TS - z ·l.s- . -< LINC OLN - ME RCU RY N ASH HUD S ON PO N T I AC ~ R OCK ESTER · 2,6- - 16- - 11- -\8 - - \9- U 5. T I RES - -17- ~~~ SECURITY - ·28· 0 ~ ~ - TRUST c~..:.. 0 0 7 CI'TIES u... SERV ICE ·29 - - SAFETY (.OU'N CIL · '3 0- \ M PORTED LI N CO LN CADILLAC STUDE B A K ER. CARS - 8 - - s- - \ 0 - KAtSE.R - 7- - 6 - '{11111111111111 ~ J 0 uv;d .101{; f.IOJ!7r'lx;] mo'IS OJnr '54 is PACI(ARD'S_year. • • see why at the Auto Show! ou'LL SHARE our enthusiasm, • Yes, for '54 Packard gives you • This year, like last, Packard is Ywe feel certain, when you see the more- more of those famous de­ the newsmaker. You'll see news 1954 Packard and Packard Clippers velopments whic h bring the joy written in superpowered engines, at t he Auto Show. You'll see con­ back to driving. You' ll see no finer all the new power-dri vin g optional tour styling that's setting today's car than Packard · at the show ­ features and in ,a new high in trend in automotive design. You' ll nor a greater value in the medium­ lu xurious interiors. see the finest motorcars in Packard's price fie ld than Clipper. 54-year his tory of building fine automobiles. See the Packard Caribbean • America's most 'glamorous sports car. New perfection in power features. Alne11ca's New Choice i11 Fi11e Cars See The America's Newest Exciting 1954 Packard CLIPPER Medium-Priced Car • See the Clipper- Luxury at a • Clipper Panama- The smart Visit Us A t The Show lot less- because Packard builds it. new hardtop above is representa­ That best describes the new Packard tive of the 1954 Clipper line. There BRIGHTON AUTO CORP. Clipper, lauded as the top buy in are three Clipper series. And - hold BOOTH NUMBER TWO the medium-price fi eld. Prove this to your hat- prices are much, much your own satisfaction at the show. lower than you would expect! :'1 0 w A S K T H E M A N W H 0 0 W N S 0 N E YOUNG IN HEART . a gay array of new colors adds matic of all no-clutch transmissions, n.ew Power Flite. spice and dash to the eager lines of this Chrysler New And with Full-Time Power Steering and Power Brakes, Yorker DeLuxe. Here is beauty that tells the world you Chrysler combines all the new aids for effor tless driving drive the leader. You drive the most spirited and efficient in the first complete driver control. Why not meet a won­ of engines, FirePower V-8. Safest power of all, with derful Chrysler today at your dealer's? Driving it is the instant response for every need! Yours is the most auto- only way to understand this revolution in motoring. rM /!oolc THE POWER OF LEADERSHIP IS YOURS } C. W. FIELDS, INC. WARD MAURER, INC. PALMER MOTORS, INC. W. C. ZINK, INC. 373 S. Goodman at Monroe 459 Portland Avenue 1850 Dewey Avenue 645-655 Maple Street :J~e _A-uto S~ow ala (}lance • • • • WHEN: March 13 - 20 INCLUDING SUNDAY, MARCH 14. This will be the first year the Auto Show has been open on Sunday. HOURS: 1 P. M. io 10:45 P.M. daily, Sunday 2 P.M. to 10:30 P.M. WHERE: EAST MAIN STREET ARMORY SPONSOR: The Rochester Automobile Dealers' Association, Inc. EXHIBITS: 1954 models of the following American makes: Buick, Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Hudson, Kaiser, lincoln, Mercury, Nash, Oldsmobile, Packard, Plymouth, Pontiac, Studebaker, and Willys. Cushman Motor Scooter. European makes: Austin-Healy, Jaguar, MG. Foreign motorcycles: NSU, BSA, and Ariel Square. Experimental models. Cut away models. Accessories. Tires. Safety exhibits. Petroleum products. Banking. DECORATIONS: The 1954 Auto Show has been given the name "Spring CAR-nival" and the Spring motif will predominate in the lavish decorative scheme. The vast hall will be canopied with thousands of yards of blue and gold bunting, while throughout the show area, towering white trellises will bear thousands of gay Spring flowers. ENTERTAINMENT: John Cumming's 15-piece orchestra will play nightly. In addition, featured vocalists and entertainers will be presented throughout show week. ADMISSION: 80¢ including tax. Children under 12, half price. DOOR PRIZE: In co-operation with the Rochester Area Nash Dealers a 1954 Nash Rambler 4-door sedan will be the prize driven home by some lucky show visitor. Drawing will be held Satur­ day, March 20. Winner need not be present to win. PARKING: On and off-street parking for 1000 cars available m the immediate neighborhood of the East Main Street Armory. SHOW MANAGER: Edward C. Schoen, Secretary of the Rochester Automobile Dealers' Association, Inc. SHOW COMMITTEE: Maynard W . Hallman, Chairman; F. A. Jones; E. J. Horton; Raymond H. Simmons; A. J. Sergeant; John G . Dorschel; Richard Feol; J. R. Mittlesteadt. Car ENGINE SPECIFICATIONS ~I « C' ~ j ~~ i I Score IX: "' 3: Q>"' 0 .s::: >- D.. u ;:;- .... we 0 c: <.> w - g ...: "'"' ,, D.. """'OD.. "'D.. "0 :CV>'"":" (/) :0 0 ...: "' Card w ...,. w ....- >--'E <.> c: w ww~ ::>WE X: 8" <( W·-z" 0 :r: ::~:Z a. oz . 0 :::;: " z a::- c. a:: IX: :EE ~ .... - .... UJQ> w <.:>~ <.:> o'-'~ .... z .... ~~~ (/) z a::• (/) .... Z"' z (Q UJQ; _D.. WQ> t-~~- ~ :r: ...J.s::: "':::;: (/) >- :::;:,_3: 0 =>• (/) ~ u "'u.. :lEt-~ w (/) oo w ...Jc: :::J<e:o ::><(~ <.> w ...... c.!i_ ...J- 0 ~:z: g. :;::r:-o ~~ <( a:: rY._: 3: for _.,.., Q> ...J ~.;; ~oil '54 D.. w W.s::; ...J- X~ 5 a::u D.. :::;: ...J" oc~ D.. .,;,_o ..:,_o (/) w'"' O'" a:: >- x-- oc: 0 :::>"' o" "':::> """'>"' .... :E..:~ ::<(e:. en:::. 0 <.> ... ~ ue. <.> 0~ SPECIAL (Series 40) OHV V-8 143 @ 4,200• 228 $ 2,400 3.63 X 3.2 264 7.2 Regular 18 3,714" 17'21/4" BUICK CENTURY (Series 60) OHV V-8 195 @ 4 ,10Qb 302 . 2,400 4 X 3.2 322 8 Premium 18 3,786" 17'2lJ4" SUPER (Series 50) OHV V- 8 177 ~ 4,100< 295 @ 2,000 4 X 3.2 322 8 Premium 18 4,020d 18' 3/4" ROADMASTER (Se ries 70) OHV V-8 200 - 4,100 309 @ 2,400 4 X 3.2 322 8.5 Premium 20 4,2 12d 18' 3f4" 162 SERIES Ot.fV V-8 230@ 4,400 332 @ 2,800 3.81 X 3.63 331 8.25 Premium 22 N.A .