RECORD LABELS MAJOR AND INDEPENDENT MAJOR RECORD LABEL: SONY MUSIC ENTERTAINMENT • SONY MUSIC ENTERTAINMENT IS AN AMERICAN MUSIC CORPORATION OWNED AND OPERATED BY SONY CORPORATION OF AMERICA, A SUBSIDIARY OF JAPANESE CONGLOMERATE SONY CORPORATION. • IT WAS FOUNDED IN 1929 IN NEW YORK CITY • THE CEO IS DOUG MORRIS WHO IS AN AMERICAN MUSIC EXECUTIVE AGED 75 • THEY OPERATE IN 43 COUNTRIES AND TERRITORIES WORLDWIDE MAJOR RECORD LABEL: SONY MUSIC ENTERTAINMENT • IT IS HOME TO PREMIER RECORD LABELS REPRESENTING MUSIC FROM EVERY GENRE, INCLUDING ARISTA NASHVILLE, BEACH STREET RECORDS, BYSTORM ENTERTAINMENT, COLUMBIA NASHVILLE, COLUMBIA RECORDS, DAY 1, EPIC RECORDS, ESSENTIAL RECORDS, FLICKER RECORDS, KEMOSABE RECORDS, LEGACY RECORDINGS, MASTERWORKS, POLO GROUNDS, RCA RECORDS, RCA NASHVILLE, REUNION RECORDS, ROC NATION, SONY CLASSICAL, SONY MUSIC LATIN, STAR TIME INTERNATIONAL, SYCO MUSIC, VERITY MUSIC GROUP AND VOLCANO. SONY MUSIC ENTERTAINMENT IS A WHOLLY OWNED SUBSIDIARY OF SONY CORPORATION OF AMERICA. MAJOR RECORD LABEL: SONY MUSIC ENTERTAINMENT • SONY MUSIC ENTERTAINMENT SPECIALISES IN BASICALLY EVERY GENRE AND THEREFORE THEY HAVE TARGETED A MASS AUDIENCE. THEY HAVE MANY VERY FAMOUS AND POPULAR CLIENTS SUCH AS BEYONCÉ, AC/DC, ALICIA KEYS MANY MORE. HTTP://WWW.LEGACYRECORDINGS.COM/A/#/POPULAR/ INDEPENDENT RECORD LABEL: LAB RECORDS • LAB RECORDS LIMITED IS A MANCHESTER, UK-BASED POP-ROCK RECORD LABEL, ESTABLISHED 2007. • PRIDING ITSELF ON A STRONG ABILITY TO SPOT AND DEVELOP YOUNG TALENT, THE LABEL’S REPUTATION AS THE PERFECT STEPPING STONE TO A PROLIFIC CAREER ENHANCES BY THE WEEK. • IN 2011, THE LABEL MOVED TO A NEW OFFICE IN THE NORTHERN QUARTER AREA OF MANCHESTER – THE SAME CITY RESPONSIBLE FOR SOME OF THE MOST INFLUENTIAL LABELS AND BANDS OF THE MODERN ERA. TWO YEARS LATER, LAB PENNED A WORLDWIDE DISTRIBUTION DEAL WITH INGROOVES FONTANA. INDEPENDENT RECORD LABEL: LAB RECORDS • ARTISTS AND RECENT RELEASES • FORT HOPE – COURAGE ANAVAE – DIMENSIONS THE LAFONTAINES – ALL SHE KNOWS WILLIAM BECKETT – GENUINE & COUNTERFEIT THE HUSH SOUND – FORTY FIVE CARTEL – COLLIDER COMPARING MAJOR AND INDEPENDENT RECORD LABELS • INDEPENDENT RECORD LABELS USUALLY SPECIALISE IN ONE OR TWO SPECIFIC GENRES OR A HYBRID GENRE SUCH AS POP ROCK , AND SO THEY ATTRACT A NICHE AUDIENCE, WHEREAS MAJOR RECORD LABELS WILL SIGN ALMOST ANY POPULAR ARTISTS OR BAND AND SO THEY HAVE A MUCH BROADER RANGE OF GENRES AVAILABLE TO ADVERTISE TO A WIDER RANGE OF PEOPLE AND SO MAJOR RECORD LABELS HAVE A HUGE MASS AUDIENCE. • THERE IS ALSO A DIFFERENCE IN THE WAY THEY ADVERTISE THEIR ARTISTS OR BANDS. FOR EXAMPLE INDEPENDENT RECORD LABELS MAINLY USE ITUNES TO SELL THEIR SONGS AND ALBUMS AND YOUTUBE TO ADVERTISE, BUT MAJOR RECORD LABELS USE A VARIETY OF DIFFERENT METHODS SUCH AS FESTIVALS, MUSIC CHANNELS AND TALK SHOWS, LIKE THE GRAHAM NORTON SHOW. • THE TYPE OF ARTIST ALSO VARIES. MAJOR RECORD LABELS TEND TO HAVE VERY SUCCESSFUL, WELL-KNOWN SINGERS AND BANDS THAT GENERATE A CONSTANT INCOME FROM SELLING ALBUMS AND SONGS. WHEREAS INDEPENDENT RECORD LABELS CAN ONLY AFFORD TO HAVE LESS KNOWN CLIENTS AS THEY DON’T HAVE BACK UP MONEY SUPPORT FROM A GIANT CONGLOMERATE. .