RIO DE JANEIRO FEB 2019 TOMI got ready for TOMI helped Rio to be prepared for Carnival in this shorter month. TOMI informed its users of all the Rio’s Carnival events and news related to the largest Carnival bash in the world. TOTAL TOTAL TOTAL Interactions Views Interactions Photos sent by Language EN 10% Million Thousand Thousand ES 41% 49% +93 + 357 + 18 Interactions made PT 49 % in Portuguese 11 % NEWS SPLIT OF INTERACTIONS 16 % 52% IN THE 4 MAIN MODULES: PERCENTAGE OF SEARCH TRANSPORTS INTERACTIONS * PER MODULE 21% EVENTS In February, TOMI’s highlight was the Carnival preparation. The special categories on this party registered a high number of interaction in the Events and News modules. TOP Modules SEARCH EVENTS NEWS TRANSPORTS 1º1º What to Do MusicCarnival Local IpanemaLapa 2º2º WhereWhere to to Eat Eat TheatreMusic Carnival Lagoa Rodrigo de Freitas 3º Art and Culture Exhibitions Búzios 3º Art and Culture Theater Society Rua Dias Ferreira - Leblon DURING THE MONTH Interactions 26 000 Monthly Evolution 01 FEB 07 FEB 14 FEB 21 FEB 28 FEB Sent Photos Behaviour 1 200 NOTE TOMI helps with the nights out! February registered high numbers of interaction between 11 p.m and midnight! BY HOUR 0 1 2 3 4 5 678 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 The podium in February INTERACTION CHAMPION SELFIE WINNER HIGHEST NUMBER OF INTERACTIONS HIGHEST NUMBER OF PHOTOS SENT The TOMI in front of Rua The TOMI in front of Rua Figueiredo Magalhães Figueiredo Magalhães BBYY LLOCALOCAL SELFIE LEME WINNER 2 585 INTERACTION CENTRO CHAMPION 37 197 COPACABANA IPANEMA LEBLON BARRA DA TIJUCA RECREIO DOS BANDEIRANTES * The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search. Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis. Trademark. Patented internationally. Registered design..