PRELIMINARY PLACEMENT DOCUMENT Subject to completion Dated June 29, 2009 Serial No. [●] to subscribe or buy Bajaj Hindusthan Limited (incorporated in the Republic of India with limited liability under the Indian Companies Act, 1913 with Registration No. 1797/TA) not soliciting an offer not soliciting Bajaj Hindusthan Limited (the “Company”) is issuing up to [●] equity shares of face value Re.1 each (the “Equity Shares”) at a price of Rs.[●] per Equity Share, aggregating Rs.[●] million (the “Issue”). ISSUE IN RELIANCE UPON CHAPTER XIII-A OF THE SECURITIES AND EXCHANGE BOARD OF INDIA (DISCLOSURE AND INVESTOR PROTECTION) GUIDELINES, 2000, AS AMENDED THIS ISSUE AND THE DISTRIBUTION OF THIS PRELIMINARY PLACEMENT DOCUMENT IS BEING MADE IN RELIANCE UPON CHAPTER XIII-A OF THE SECURITIES AND EXCHANGE BOARD OF INDIA (DISCLOSURE AND INVESTOR PROTECTION) GUIDELINES, 2000, AS AMENDED (THE “SEBI GUIDELINES”). THIS PRELIMINARY PLACEMENT DOCUMENT IS PERSONAL TO EACH PROSPECTIVE INVESTOR AND DOES NOT CONSTITUTE AN OFFER OR INVITATION OR SOLICITATION OF AN OFFER TO THE PUBLIC OR TO ANY OTHER PERSON OR CLASS OF INVESTORS WITHIN OR OUTSIDE INDIA. The distribution of this Preliminary Placement Document or the disclosure of its contents without the Company’s prior consent to any person, other than Qualified Institutional Buyers (as defined in the SEBI Guidelines) and persons retained by Qualified Institutional Buyers to advise them with respect to their purchase of the Equity Shares, is unauthorized and prohibited. Each prospective investor, by accepting delivery of this Preliminary Placement Document, agrees to observe the foregoing restrictions and to make no copies of this Preliminary Placement Document or any documents referred to in is not an offer to sell any securities and this Preliminary Placement Document. See also the section “Issue Procedure”. This Preliminary Placement Document has not been and will not be registered as a prospectus with the Registrar of Companies in India, and will not be circulated or distributed to the public in India or any other jurisdiction and will not constitute a public offer in India or any other jurisdiction. Investments in equity and equity-related securities involve a degree of risk and prospective investors should not invest in this Issue unless they are prepared to take the risk of losing all or part of their investment. Prospective investors are advised to carefully read the section titled “Risk Factors” beginning on page 26 of this Preliminary Placement Document before making an investment decision in this Issue. Each prospective investor is advised to consult its advisors about the particular consequences to it of an investment in the Equity Shares being issued pursuant to this Preliminary Placement Document. The information on the Company’s website or any website directly or indirectly linked to the Company’s website does not form part of this Preliminary Placement Document and prospective investors should not rely on such information contained in, or available through, such websites. All of the Company’s outstanding Equity Shares are listed on the Bombay Stock Exchange Limited (the “BSE”) and the National Stock Exchange of India Limited (the “NSE”, and together with the BSE, the “Stock Exchanges”). The closing price of the outstanding Equity Shares on the BSE and the NSE on June 26, 2009 was Rs.209.25 and Rs.209.55 per Equity Share, respectively. Applications shall be made for the listing of the Equity Shares offered through this Preliminary Placement Document on the Stock Exchanges. The Stock Exchanges assume no responsibility for the correctness of any statements made, opinions expressed or reports contained herein. Admission of the Equity Shares to trading on the Stock Exchanges should not be taken as an indication of the merits of the Company or the Equity Shares. changed. This Preliminary Placement Document YOU MAY NOT AND ARE NOT AUTHORIZED TO (1) DELIVER THIS PRELIMINARY PLACEMENT DOCUMENT TO ANY OTHER PERSON; OR (2) REPRODUCE THIS PRELIMINARY PLACEMENT DOCUMENT IN ANY MANNER WHATSOEVER. ANY DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORIZED. FAILURE TO COMPLY WITH THIS INSTRUCTION MAY RESULT IN A VIOLATION OF THE SEBI GUIDELINES OR OTHER APPLICABLE LAWS OF INDIA AND OTHER JURISDICTIONS. A copy of this Preliminary Placement Document has been delivered to the Stock Exchanges. A copy of the final Placement Document will be filed with the Stock Exchanges. A copy of the final Placement Document will also be delivered to the Securities and Exchange Board of India (the “SEBI”) for record purposes. THIS PRELIMINARY PLACEMENT DOCUMENT HAS BEEN PREPARED BY THE COMPANY SOLELY FOR PROVIDING INFORMATION IN CONNECTION WITH THE PROPOSED ISSUE OF THE EQUITY SHARES DESCRIBED IN THIS PRELIMINARY PLACEMENT DOCUMENT. The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and they may not be offered or sold within the United States or to, or for the account or benefit of, U.S. persons (as defined in Regulation S under the Securities Act) except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are being offered and sold (a) in the United States only to persons reasonably believed to be qualified institutional buyers (as defined in Rule 144A under the Securities Act) pursuant to Section 4(2) of the Securities Act and (b) outside the United States in offshore transactions ch offer or sale is not permitted. in reliance on Regulation S under the Securities Act. ary Placement Document is not complete and may be This Preliminary Placement Document is dated June 29, 2009. JOINT GLOBAL COORDINATORS AND JOINT BOOKRUNNERS CLSA India Limited Deutsche Equities India Private Limited 8/F Dalamal House DB House Nariman Point Hazarimal Somani Marg, Fort Mumbai 400 021, India Mumbai 400 001, India The information in this Prelimin securities in any jurisdiction where su TABLE OF CONTENTS Page NOTICE TO INVESTORS ............................................................................................................................ 1 CERTAIN CONVENTIONS, PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA, CURRENCY OF PRESENTATION AND EXCHANGE RATES................................................................ 7 FORWARD LOOKING STATEMENTS ......................................................................................................9 ENFORCEMENT OF CIVIL LIABILITIES ............................................................................................... 10 DEFINITIONS AND ABBREVIATIONS...................................................................................................11 SUMMARY OF THE ISSUE....................................................................................................................... 15 SUMMARY OF BUSINESS ....................................................................................................................... 17 SUMMARY REFORMATTED FINANCIAL INFORMATION................................................................ 22 RISK FACTORS.......................................................................................................................................... 26 MARKET PRICE INFORMATION............................................................................................................ 42 USE OF PROCEEDS................................................................................................................................... 44 CAPITALIZATION AND INDEBTEDNESS............................................................................................. 45 DIVIDEND POLICY ................................................................................................................................... 46 SELECTED REFORMATTED FINANCIAL INFORMATION................................................................. 47 MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS ....................................................................................................................................... 51 INDUSTRY.................................................................................................................................................. 65 BUSINESS ................................................................................................................................................... 71 REGULATIONS AND POLICIES.............................................................................................................. 88 BOARD OF DIRECTORS AND MANAGEMENT.................................................................................... 99 PRINCIPAL SHAREHOLDERS............................................................................................................... 107 ISSUE PROCEDURE ................................................................................................................................ 110 PLACEMENT............................................................................................................................................ 119 DISTRIBUTION AND SOLICITATION RESTRICTIONS..................................................................... 120 TRANSFER RESTRICTIONS................................................................................................................... 124 INDIAN