Points to be noted • This is just a Shortlist and not the Winners List. • Winners are decided based not on the number of nominations in a category but on the merit of each entry. • It’s not necessary that each award category would have Gold, Silver and Bronze winners. • It may also be possible that one or more award categories do not have any winner. • Special Award Categories will be announced on 30th September at 6.00 pm. Category Campaign Name Brand / Agency Name CAMPAIGN, MEDIUM & SECTOR-SPECIFIC CATEGORIES MG Hector India Launch: 'It's A MG Motor India Human Thing' MG ZS EVs Launch in India: Change MG Motor India New Brand/ Product Launch What You Can Campaign #SilentPerformers Haier Appliances India Pvt. Ltd. Content Ko Jode instant aur rakhe Asian Paints Loctite quick & Madison permanent Media India, beyond boundaries HSBC India Tata Tea Premium & MullenLowe Lintas Re-brand/Re-vamp Campaign Tata Tea Premium Desh Ki Chai Group, India & Icarus Design Friends of Chocos Kellogg India, Ogilvy, GroupM #UnitedLikeKhichdi Annamrita & Zensciences Best Not for Profit Campaign Sangeet Setu Isra & Moving Pixels Private Limited Breast Buffer ALTBalaji DSM Pvt. Ltd. & FCBIndia Best CSR Campaign Project Streedhan Advertising LLP Hum Haar Nahi Manenge HDFC Bank & Performics India Tata astrum HR Coils & Sheets & SAFETY FIRST Versus Communications Best Customer Relationship Asian Paints Corporate & Madison #DealersAddColor Campaign Media Tata astrum HR Coils & Sheets & Ecafez Qualithon Versus Communications DSM Pvt. Ltd. & FCBIndia Project Streedhan Advertising LLP Best Consumer Insight Campaign IndiGo (InterGlobe Aviation Ltd) & IndiGo Abroad Wieden+Kennedy Delhi Mat Kar Forward TikTok India & Kinnect "Ok Flipkart, Deliver Exponential Google & Flipkart Ads Results" Oppo Billion Beats Oppo & ITW Playworx Pvt Ltd. Best Technology Led Campaign PlayAt7 Star Movies Organic Traffic and Sales boost Kerala Ayurveda & Neil Patel through Advanced Search Engine Digital India Optimization #YouMadeItCLiQ TATA CLiQ & Social Beat Best Small Budget Marketing Dear man, hold the pan Wonderchef & Social Beat Campaign Aashirvaad Svasti Immunity Song ITC & Team Pumpkin Piles Free India Apollo Spectra Hospitals Unveiling the Next-Gen Data Storage Systems in India (Dell EMC Dell Technologies & 20:20 MSL PowerScale) Best B2B Campaign An initiative by Harman Automotive - Harman & Zensciences Experiences Per Mile From 5G stakeholder sensitization to Ericsson & Archetype thought leadership HDFC Bank Ek Festival Aisa Bhi: HDFC Bank Ltd. & Vizeum India Make Every Wish Come True Tata Sky & Ogilvy & Mather Pvt. Best B2C Campaign Family Jingalala Ltd. Hershey's India & Interactive Avenues #HappyATHome with Hershey's - A Reprise Network Company DSM Pvt. Ltd. & FCBIndia Project Streedhan Advertising LLP Best Content Marketing Campaign Game Of Thrones- Weaponsing Disney+ Hotstar Spoilers Amazon Prime Original | Paatal Lok Amazon Prime Video From Packaging To Pop Culture: PepsiCo India (LAY'S) & Edelman Best Influencer Marketing LAYS Smile Story India Campaign At Home With Airbnb Airbnb India & Edelman India Bola Tha Na AB InBev India & Rusk Media Cipla Health Ltd. & Spring Nicotex - We Believe You Can Marketing Capital Best Integrated Marketing Tata Tea Premium & MullenLowe Campaign Tata Tea Premium Desh Ki Chai Lintas Group, India & Wavemaker & Dentsu Impact #SilentPerformers Haier Appliances India Pvt. Ltd. Axis Bank Ltd. & MullenLowe Lintas Adding masala to banking Group #FabOnWithLivon Livon & Ogilvy Branded Content DSM Pvt. Ltd. & FCBIndia Project Streedhan Advertising LLP Asian Paints Corporate & Madison Where The Heart Is! Media Stay fresh behind the mask with Perfetti Van Melle India Private Center fresh Limited & Creativeland Asia, Gurgaon Best Marketing Campaign During Tata Tea Premium & MullenLowe Covid 19 Lockdown Iss Baar #BadonKeLiye Jaago Re Lintas Group, India & Wavemaker & Dentsu Impact Mat Kar Forward TikTok India & Kinnect PROLYTE & The Womb PROLYTE – Energy Lamba Chalne Ki Communications Tata Tea Premium & MullenLowe Tata Tea Premium Dil Se Rich Dilli Lintas Group, India & Wavemaker & Best Local / Regional Campaign Dentsu Impact Women's Day Campaign- ZEE Zee Entertainment enterprises Keralam Tata Sky & Ogilvy & Mather Pvt. Papa Ko Pata Chala To? Ltd. Propah Lady PUMA India Sports Private Limited Best Campaigns Targeting Amazon Prime Original | Paatal Lok Amazon Prime Video Millennials First Time Voter BJP & Moving Pixels Private Limited Step Forward with Center fresh Perfetti Van Melle India Private Mints- a Womens Day Initiative Limited & Creativeland Asia, Gurgaon DSM Pvt. Ltd. & FCBIndia Project Streedhan Best use of Video Advertising LLP #It'sJustaperiod Stayfree India Real Life Real Stories ft. Suyash SBI Life Insurance & WATConsult Jadhav HDFC Bank Ek Festival Aisa Bhi: HDFC Bank Ltd. & Vizeum India Make Every Wish Come True Best use of Radio Asian Paints Ace Shyne and Tractor Shyne Waale Kisse Emulsion Shyne & Madison Media iD Fresh Food & People Design and The Filter Coffee Pour Communications Himalaya Ayurveda Soap & Himalaya Ayurveda Soap Launch Best use of Print Motivator World Family Day with Club Mahindra Holidays and Resorts Mahindra India Ltd. MG Hector - It's A Human Thing MG Motor India Asian Paints Corporate & Madison Khushiyon Bhara Hafta Best use of TV Media Tata Sky & Ogilvy & Mather Pvt. Family Jingalala Ltd. Amazon Prime Original | Comicstaan Amazon Prime Video 2 "Flipkart uses audience Intel to set new Intel & Flipkart Ads benchmarks!" Best use of Digital Chupa Chups - Forever Fun CHUPA CHUPS & Ogilvy and Mather & (Unlocking the confectionery Grapes Digital potential in young adults) Kiska Hoga Thinkistan 2 - #Ideachor MX Player Amazon Prime Original | Four More Shots Please (Season 2) x Kareena Amazon Prime Video Kapoor Best use of PR IndiGo Flying High Despite Cockpit IndiGo (InterGlobe Aviation Ltd) & Battle Genesis BCW It's Just A Period Stayfree Amazon Prime Original | Comicstaan Amazon Prime Video 2 - APAC's Funniest "BOT DOST" Best use of Mobile 50 Shades of Ishq Bobble AI "Ok Flipkart, Deliver Exponential Google & Flipkart Ads Results" Gentleman Kisey Kehtein Hai The Man Company Game Of Thrones- Weaponsing Best use of Social Media Disney+ Hotstar Spoilers Kiska Hoga Thinkistan 2 - #Ideachor MX Player South India's first senior citizen Columbia Pacific Communities flash mob Amazon India Pvt. Ltd. & Vibgyor Best use of Experiential/ Events Amazon Smbhav Brand service DSM Pvt. Ltd. & FCBIndia Project Streedhan Advertising LLP Ready-To-Move-In Homes At RUSTOMJEE Rustomjee Virar The adventure of POOH Asian Paints Royale Play & (Programmatic OOH) Madison Media Best use of Outdoor Advertising GOVERNMENT OF GUJARAT & NAMASTE TRUMP MOVING PIXELS PRIVATE LIMITED BENNETT COLEMAN & India Ka Result CO.LTD.(TIMES NETWORK) Think Quality. Think Equity. Think Motilal Oswal Financial Services Motilal Oswal. Limited Best Campaign in BFSI HDFC Bank Ek Festival Aisa Bhi: HDFC Bank Ltd. & Vizeum India Make Every Wish Come True Add An Ad HDFC Bank & Kinnect DSM Pvt. Ltd. & FCBIndia Project Streedhan Advertising LLP Best Campaign in Health & Cipla Breathefree #InhalersHainSahi Cipla & Schbang Digital Solutions Wellness Sector ‘Namaste’ - Himalaya Pure Hands Himalaya Pure Hands & Motivator Himalaya Ayurveda Soap & Himalaya Ayurveda Soap Launch Motivator Climate Change - The Global Sony BBC Earth & Advertising Bureau & Consultants Best Campaign in Media & Warning Entertainment Amazon Prime Original | Paatal Lok Amazon Prime Video Yuvi retires, Chhada hires- The Office Disney+ Hotstar Manyavar-Vedant Fashions Private #TaiyaarHokarAaiye Limited & Shreyansh Innovations Best Campaign in Fashion, Beauty Private limited & Lifestyle Mohey-Vedant Fashions Private #DulhanWaliFeeling Limited & Shreyansh Innovations Private limited LAY'S Gets India Smiling With Smile PepsiCo India (LAY'S) & Wunderman Thompson & Mindshare & Edelman Deke Dekho India Tata Tea Premium & MullenLowe Best Campaign in FMCG Tata Tea Premium Desh Ki Chai Lintas Group, India & Wavemaker & Dentsu Impact Chupa Chups - Forever Fun CHUPA CHUPS & Ogilvy and Mather & (Unlocking the confectionery Grapes Digital potential in young adults) "Flipkart uses audience Intel to set new Intel & Flipkart Ads benchmarks!" Best Campaign in Retail & E- Commerce Flipkart Big Billion Days (BBD) 2019 Flipkart & Edelman Dear man, hold the pan Wonderchef & Social Beat .