Introducing WYCT- FM Station of the Year Cat Country 98.7 | On-Air | Online | Mobile | Social | Live & Local | “The Best Songs, and Today’s New Country” ADX COMMUNICATIONS T: 850.262-6000 F: 850.494.0778 7251 PLANTATION ROAD PENSACOLA, FL 32504 www.catcountry987.com Our Story Cat Country 98.7 is the only locally owned and operated FM radio station in Pensacola, FL. Owners Dave and Mary Hoxeng opened the doors in 2003. Since then, they’ve grown a business designed to super serve the local community. In 13 years, Cat Country 98.7 has gained over 100,000 followers on multiple social media platforms and has built long-lasting relationships within the community. We are a top of mind awareness radio station, everyday. Cat Country 98.7 works to make a difference in our listeners lives. We are a close knit radio family where many employees have been with us for over 10 years. We cover the Gulf Coast from the Mississippi state line to FWB, Florida. Our mission is to bring the hottest country music directly to the fans along the beautiful Gulf Coast. By advertising with Cat Country 98.7, your brand is engaged in the vastly growing country music industry. By investing in Cat Country 98.7, your brand is showcased and aligned with the thousands who live, work and play in the greater Pensacola area. 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 Our Coverage FROM THE MISSISSIPPI STATE LINE TO FWB, FLORIDA The most influential listeners live in Escambia and Santa Rosa County Cat Country 98.7 Is Everywhere Pensacola, Fl Consumers WORK LIVE & PLAY Radio touches more consumers than TV and Tech E v e n Among Millennials 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 SOCIAL MEDIA OVER 100,000 FANS Communication is Social Media Engagement with Listeners continuously evolving. Cat Country 98.7 stays 120,000 actively engaged with its listeners by 100,000 using the power of social media. From 80,000 the latest country star updates, concert 60,000 Instagram announcements to local weather and 40,000 Twitter Facebook traffic updates, Cat 20,000 Country 98.7 has you covered! 0 CC987 TK101 Nash KISS Soft WRRX WJTQ 102 Rock Source: Various Social Media Platforms 2017 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 On-Air Talent BRENT LANE CANDY Cat Pak Morning Show 5a-10a Cat Pak Morning Show 5a-10a Brent Lane, his wife Angela, and their 3 You’ve probably heard the contagious laugh in the children call Pensacola home. Brent is the morning. When she’s not volunteering at The longest serving board member and past Haven of Our Lady Peace, she’s either putting in President of Manna Food Pantries. Brent extra hours at work or at home watching Netflix. received the Business Leader of the Year She genuinely loves everyone, and chances are award from the Pensacola Area Chamber of you are her best friend. She’s an ACM nominated Commerce and was awarded a silver medal co-host, and was featured in InWeekly as Favorite from AAF in January. Radio Personality. Jenna Scott Big Moose Middays 10a-2p Afternoons 2p-7p Jenna Scott is a world traveler who moved Moose has wanted to work in radio since to Pensacola to attend the University of West Florida to study journalism. Independence, he was a little kid. Talking, music, and a adventure and excitement rule Jenna’s life. paycheck; how could it possibly get ANY Jenna is usually in her own little world taking better? He is the sports fan that knows on one adventure at a time with her trusted enough to be dangerous but doesn’t sidekick, Zeus the aussie. know so much that you wouldn’t want to talk sports with him. I have a love affair Jordan Glass with the Red Sox and Seminoles.. I’m excited to dive into the fandom of the Evenings 7p-12a Wahoo’s, Ice Flyers, and Argo’s! Jordan Glass attended Pensacola State College for a degree in Journalism. He has a passion for sports and can be frequently found enjoying a Blue Wahoos or Ice Flyers game! 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 Snapshot Miracle on Palafox Cat Pak Morning Show 4th Quarter with Brent & Candy 5a-10a Middays Bands on the Beach with Jenna Scott 2nd & 3rd Quarter 10a-2p c c EVENTS PERSONALITIES Afternoons with Mardi Gras st Dana Cervantes 1 Quarter 2p-7p 269,400 DIGITAL SOCIAL 5,400 Monthly Z c Followers Website Visits 8,000 Followers 23,300 Website Streaming 106,000 22,000 Followers Email Subscribers 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 Community Involvement We value our community and enjoy hosting so many great events. Miracle on Palafox Fan Jam 2017 Summer Salute with Darius R u c k e r M a r d i G r a s Slide the City Pensacola Pelican Drop P e n s a c o n Gallery Nights Escambia and Century Tornado Relief $10,000 Draw- D o w n F i e s t a Numerous Artist Concerts Bands on the Beach 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 Testimonials “For the last 5 years, and in the future, Cat Country has been our main partner for Fill the Mayflower; a food drive for Manna Food Pantries. Promotional materials and promotional events done by Cat Country have gone above and beyond what anyone would expect.” - Jay Bradshaw, Owner of Coastal Moving and Storage “Thank you so much Cat Country for being apart of all of our events. They wouldn’t be half as successful without the help of Cat Country, Brent, Candy and the whole crew. I just wanted to take a moment to say thank you from Whataburger for all of your help.” - Sara White, Field Marketing Director for Whataburger “Cat Country is a TRUE partner, a station that cares about the outcome and future of their clients. They are involved in every community event that I can think of; they get positive results at the end of each day. The Cat Country goes above and beyond; they are my neighbors and my friends. Cat Country is my station, the only one I listen to! Thank you Cat Country! - Rickey Linton, Franchise Sales Manager for Buffalo Rock Company “It was a great weekend! Your Cat Country crew worked hard and had great attitudes! We ended with 72 cars on the day. Our goal was to reach 45 cars. It was a great day for the store! Crystal said it was the most fun she can remember having at a radio remote. That includes all the big markets too like Dallas and Miami. We’re looking forward to working with you as we grow the Pensacola market. Thanks for the Flip-A-Gram video recap. It looks great! I can’t recall another radio station sending a recap before… especially a Flip-A-Gram.” - Melissa Castillo, Administrative Marketing Assistant for Take 5 Oil Change 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 Our Products :10, :15, :30, or :60 Live or Recorded Promos, Sponsorships, ON AIR Endorsements, Call-Ins, News, Weather and Traffic Updates ON AIR Cat Tales (Mon-Fri) Conundrum (Mon-Fri) Candy Dish (Mon-Fri) New Music Smackdown (Mon-Fri) SPONSORSHIPS/ Spouse Trap (Wednesday mornings) Country Countdown AM/PM (Sun) GIVEAWAYS Cat Fight (Thursday mornings) Rise Up (Sun) News/Weather/Traffic WEB/MOBILE Streaming Promos, Texting, Rotating Banner, Static Banner EMAIL BLAST Paw Print email blast to over 22,000 listeners SOCIAL MEDIA Facebook, Twitter, Instagram, YouTube, Snapchat 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 Our Honors Station of the Year Community Service - 3 Time Winner - 2013 Winner - 8 Time Finalist - 5 Time Finalist Radio Personality of the Year - 2009 Winner - 5 Time Finalist Brent & Candy 2017 Station of the Year Station of the Year - 11 Time Winner 2015 , 2016 & 2017 Best Radio Personality - Brent Lane 2015 & 2016 Best Website 2015 Best Person to “Friend” on Facebook - Brent Lane 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778.