CAREER TRACK: Advertising / Promotion ______________________________________________________________________________ Advertising is paid form of promotion of goods, services, and ideas to consumer and organizational buyers through mass media. Advertising encompasses activities such as writing advertisements: scheduling, buying, and selling advertising time and space; managing clients’ accounts by advertising agencies; conducting research; hiring commercial talent; managing a company’s advertising program; doing photographic and artistic work for advertisements; publishing and broadcasting advertisements; and producing video, film, and print advertisements. Careers in advertising involve variety, compensation based on performance, creativity, travel, satisfaction from seeing one’s personal accomplishments, and much personal contact. The advertising/promotion/media career track helps prepare students for work as copywriters, research directors, media directors, account executives, media sales representatives, and advertising managers. Advertising jobs are found in advertising agencies, media organizations, advertising departments in business firms, non-profit organizations, and marketing research films, and frequently interface with related careers in promotion, public relations, direct marketing, and sales. CAREER TRACK CLASSES 22 UNITS REQUIRED (Must take 8 units from this section) IBM 307 Promotional Strategies 4 IBM 405 Advertising Management 4 RECOMMENDED (Must take at least 10 units from this section) IBM 326 Interactive Marketing 4 IBM 327 Sales Promotion 4 IBM 403 Electronic Commerce 4 IBM 433 Evaluating Advertising Effectivness 4 IBM 443 Advertising Media Analysis and Planning 4 IBM 441/2 Internship in Marketing (choose among 1-4 units as you need) 1-4 ADDITIONAL ELECTIVES IBM 300 Principles of Global Business 4 IBM 306 Professional Selling 4 IBM 308 Retail Management 4 IBM 316 Marketing of Services 4 IBM 402 Product and Brand Management 4 IBM 403 Electronic Commerce 4 IBM 435 Advanced Professional Selling 4 BUS 492 International Communications Consultancy Instruction 4 IBM 491 Marketing for the Movies 4 IBM 492 Sports Marketing 4 IBM 499/493 Events and Destination Marketing 4 .