GEELONG ADVERTISER GROUP MEDIA KIT 2016/17 GEELONG ADVERTISER MEDIA KIT 2016/17 2 Index WELCOME 3 SPECIFICATIONS 40 OUR PRODUCTS 13 Print 41-42 Online and Mobile 43 Print 14-24 Online 25 INSERTS 44 Mobile 25 Specifications 45-46 SIZES 26 Deadlines 47 Packaging & Delivery 48 Print 27-33 Online and mobile 34 TERMS & CONDITIONS 49-52 DEADLINES 35 CONTACTS 53-54 Print – Geelong Advertiser 36-37 Print – Echo 38 Online & mobile 39 M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 3 Geelong Advertiser CELEBRATING 175 YEARS of being the voice of Geelong WELCOME The Geelong Advertiser is Victoria’s oldest and Australia’s second oldest daily newspaper and has been the voice of Geelong for more than 175 years. OUR PRODUCTS We are the primary source of news, sports and lifestyle for the people of Geelong and the fast growing Bellarine Peninsula and Surf Coast regions. CREATIVE OPTIONS We serve these communities with our award-winning six-day-a- week newspaper, magazines and growing website, mobile and social media platforms. SIZES Our digital and print products provide endless advertising opportunities, ensuring we remain the number one marketing environment and advertising solution for businesses in the Geelong region. The Addy as the Geelong Advertiser is affectionately known as has a proud history of campaigning for this community DEADLINES and celebrating its heroes. Amongst our recent campaigns are exposing bullying and governance issues at City of Greater Geelong, leading to the SPECIFICATIONS intervention of the State government, lobbying for a city convention centre and the launch of ‘Fair Go For Geelong”’, with a continuing commitment to innovation, including digital, magazines and newspaper offerings INSERTS We are proud of our ongoing partnership with the mighty Geelong Cats, as a long time elite level partner of the Cats, The Geelong Advertiser works closely with the club across all areas of our business. TERMS & CONDITIONS We also partner with forty one local community organisations, such as The Mother’s Day Classic to Barwon Health Foundation as well as our very own Adopt a Family. The Geelong Advertiser’s Adopt a Family works with charities across the region providing Christmas gifts and food for low income families donated by local businesses and families, further CONTACTS deepening our engagement with the people of the region. Our family of brands extends to our weekly community the Echo, Saturday gloss magazine GT which encompasses GT Lifestyle, GT Home and Realestate, as well as our gloss magazines Bride and Our Place. The Geelong Advertiser plays an important role in the social fabric of the region. We are with this community every step of their lives, from their birth notices, through to buying a house in our Realestate section, watching their kids in our Junior Sport lift out and the many daily stories that tell them what is happening in our community. We connect this community and we serve this community. After turning 175 in November 2015, we are so excited about the decades ahead covering the big issues, news and events at the heart of this community. Liam Houlihan Editor, Geelong Advertiser M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 4 Geelong’s favourite daily newspaper WELCOME Bendigo OUR PRODUCTS CREATIVE OPTIONS Daylesford Melbourne Melton Ballarat SIZES Buninyong Werribee Anakie DEADLINES Lismore Lara Bannockburn Cressy Portarlington SPECIFICATIONS Inverleigh Geelong Highton INSERTS Winchelsea Waurn Ponds Leopold TERMS & CONDITIONS Beeac Barwon Heads Torquay Colac CONTACTS Camperdown Anglesea Legend Port Fairy Portland Cobden Lorne Primary circulation area Warrnambool Timboon Secondary circulation area Lavers Hill Apollo Bay Readership* Mon-Fri (av): 75,000 Saturday: 87,000 The Geelong Advertiser is the region’s most popular newspaper and is read by 75,000 people Circulation^ every weekday and 87,000 people on the weekend. Serving the largest regional market in Mon-Fri (av): 18,574 Victoria, the Geelong Advertiser is regarded as the region’s key source of news, sport and Saturday: 32,489 entertainment. The breakdown of the Geelong Advertiser’s circulation is diverse with strong regional sales in Western Victoria as well as the Surf Coast and Bellarine Peninsula. Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. ABC, March 2016, M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 5 Geelong Advertiser – newspaper distribution Distribution WELCOME The Geelong Advertiser can be purchased from a large amount of suburbs throughout Victoria. OUR PRODUCTS Here are a list of suburbs/towns whereby the newspaper can be purchased, clearly illustrating its exposure and potential of going further than a local community newspaper. CREATIVE OPTIONS SIZES Greater Geelong Surf Coast Belmont 3216 Hamlyn Heights 3215 Anglesea 3230 DEADLINES Grovedale 3216 North Geelong 3215 Bellbrae 3228 Highton 3216 Bell Park 3215 Breamlea 3227 SPECIFICATIONS Marshall 3216 Bell Post Hill 3215 Freshwater Creek 3216 INSERTS Newton 3220 Norlane 3214 Moriac 3240 Geelong City 3220 Corio 3214 Jan Juc 3228 TERMS & CONDITIONS CBD 3220 Drumcondra 3215 Torquay 3232 CONTACTS East Geelong 3219 Lara 3212 Lorne 3232 Breakwater 3219 Bannockburn 3331 Aireys Inlet 3231 Newcomb 3219 Batesford 3331 Apollo Bay 3233 Whittington 3219 Little River 3211 Deans Marsh 3235 St Albans 3219 Anakie 3221 Forrest 3236 Moolap 3221 Freshwater Creek 3216 Lavers Hill 3238 Leopold 3224 Ceres 3221 Gellibrand 3239 South Geelong 3220 Teesdale 3328 Herne Hill 3218 Inverleigh 3321 Geelong West 3218 Fyansord 3221 Manifold Heights 3218 M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 6 Geelong Advertiser – newspaper distribution Bellarine Peninsula Melbourne Western Victoria WELCOME Barwon Heads 3227 Melbourne 3000 Bendigo 3550 Princeton 3269 Clifton Springs 3222 Southbank 3006 Ballarat 3350 Bacchus Marsh 3340 OUR PRODUCTS Collendina 3226 Williamstown 3016 Wendouree 3355 Ballan 3342 CREATIVE OPTIONS Drysdale 3222 Altona 3018 Sebastapol 3356 Buninyong 3357 Indented Head 3223 Sunshine 3020 Warrnambool 3280 Beaufort 3373 SIZES Ocean Grove 3226 Caroline Springs 3023 Koroit 3282 Stawell 3380 Point Lonsdale 3225 Laverton 3028 Port Fairy 3284 Halls Gap 3381 DEADLINES Portarlington 3223 Hoppers Crossing 3029 Portland 3305 Minyip 3392 SPECIFICATIONS Queenscliff 3225 Werribee 3016 Winchelsea 3241 Horsham 3400 St Leonards 3223 Glenferrie 3122 Birreguarra 3242 Daylesford 3460 INSERTS Little River 3211 Barwon Downs 3243 Moriac 3240 Southern Cross Station N/A Colac 3250 Inverleigh 3321 TERMS & CONDITIONS Melton 3337 Corooke 3254 Lismore 3324 CONTACTS Camperdown 3260 Derrinallum 3325 Terang 3264 Teesdale 3328 Cobden/Simpson 3266 Rokewood 3330 Timboon 3268 Meredith 3333 Port Campbell 3269 Elaine 3334 Mortlake 3272 M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 7 Echo Suburbs WELCOME Home Deliveries OUR PRODUCTS • Barwon Heads Melbourne Daylesford • Clifton Springs CREATIVE OPTIONS Ballarat Melton • Collendina Buninyong SIZES Werribee • Drysdale Anakie • Ocean Grove DEADLINES Lara Lismore Bannockburn • Portarlington Cressy Geelong Portarlington • Point Lonsdale SPECIFICATIONS Inverleigh Highton • Queenscliff INSERTS Waurn Ponds Leopold • St Leonards Winchelsea Queenscliff • Torquay TERMS & CONDITIONS Beeac Bulk Deliveries Barwon Heads CONTACTS Torquay Bulk Deliveries • Shopping Strips Colac Camperdown • Petrol Stations Anglesea • Lorne • Real Estate Agents Cobden • Ocean Grove • Angelsea Lorne • Portarlington Timboon • Airey’s Inlet • Pt Lonsdale • Apollo Bay • Queenscliff • Barwon Heads Lavers Hill • St Leonards • Clifton Springs Apollo Bay • Torquay Other • Collendina • Drysdale Legend • Multi Residential (Apartments and high rises) • Indented Head Distribution: 38,200 ^CAB, March 2016 M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 8 Geelong in perspective WELCOME Geelong, located 75km south west of Melbourne, is Victoria’s largest regional city. The Geelong OUR PRODUCTS region is experiencing rapid growth, with over 16,000 businesses, a highly skilled workforce and state-of-the-art infrastructure, the region is positioned for strong economic growth. CREATIVE OPTIONS The Barwon region as defined by the ABS consists of the City of Greater Geelong, Surfcoast Shire, SIZES Borough of Queenscliff, Colac Otway Shire and Golden Plains Shire. DEADLINES The region’s attractive lifestyle continues to drive strong population growth and fuel economic activity. Many significant investment projects are underway to meet current and future growth SPECIFICATIONS demands, including major road duplications and extensions, recycled water infrastructure, new and upgraded health and education facilities and a globally significant research centre. INSERTS TERMS & CONDITIONS CONTACTS M1018462 GEELONG ADVERTISER MEDIA KIT 2016/17 9 Geelong in perspective WELCOME OUR PRODUCTS The Geelong Region – Fast Facts CREATIVE OPTIONS Estimated population: 234,999 SIZES Estimated population 2036: 320,791 DEADLINES Population growth: 1.6% p.a. (projected) SPECIFICATIONS Total Households in Geelong region: 100,818* INSERTS TERMS & CONDITIONS CONTACTS Industry Jobs % of workforce Health Care & Social Assistance 12,586 16% Retail Trade 11,355 14% Manufacturing 10,154 13% Education & Training 8,482 11% Accommodation & Food Services 5,439 7% Construction 5,328 7% Public Administration & Safety 4,039 5% Population and household forecasts, 2011 to 2036, prepared by .id, May 2015 *Source: Australian Bureau of Statistics, Census of Population and Housing 2011. City of Greater Geelong, Surfcoast Shire, Golden Plains Shire & Borough