The in-house magazine of Bharti Enterprises TODAY VOL-18 . ISSUE 2 . 2014 Delighting India with Global Tastes Innovation beyond imagination CHAIRMAN'SNOTE Dear“Offering Colleagues, technical edge to s we continue to pursue excellence in telecom, by the faith shown in our brand in these extremely our Group’s core business activity, we are also competitive markets. Aenterprises”equally focused on the growth of our diversified business portfolio. I am pleased with the steady progress, The initiative taken by Bharti Infratel and its business our agri-venture FieldFresh Foods has made in living up partner to distribute surplus power from green energy to its vision of being ‘the most trusted and innovative facilities located near the telecom towers to local provider of branded fresh vegetables and processed communities is a commendable one. It shows the foods.’ Emphasis on quality, innovation and modern sensitivity of our Group Companies towards delivering farm practices has enabled the company to successfully a positive impact on society through their innovative establish Del Monte and FieldFresh as leading brands in business models. their respective categories. While the former has become one of the fastest growing food and beverage brands As we endeavour to consolidate our leadership in in the country, the latter is currently partnering over telecom, we will continue to scale up our position 4000 farmers in different regions to improve quality and in other businesses as well to enable the Group to productivity to ensure global acceptance. create a transformational impact wider in scope and benefitting an ever increasing number of customers It’s really a matter of pride for us to serve over 300 and stakeholders. million customers across our operations which includes mobile, fixed line & DSL, and DTH services - signifying Best wishes, a new peak in our business venture. In Nigeria, the Company crossed a major landmark recently when the market regulator Nigerian Communications Commission (NCC) formally recognised Airtel as the second largest telecom operator in the country. I am truly touched Sunil Bharti Mittal Contents Awards & Recognitions 3 Bharti Airtel Releases Second Sustainability Report 13 Delighting India with Global Tastes 4 Group News 14 Going Beyond Network Connectivity 8 In Focus 19 Leadership Conclave 2014 – Dubai 10 Giving Wings to Their Dreams 20 Bharti Introduces New Code of Conduct 12 AWARDS&RECOGNITIONS Sunil Bharti Mittal, Co-Chair, World Economic Forum Africa 2014 (second from right) with other Co-Chairs of the event in Abuja (Nigeria) Bharti Airtel won the Top Operator (Cellular), Top Operator (NLD), Top Operator (ILD) awards at the ICT (Information and Communication Technology) Business Awards 2013 in Delhi. Bharti Airtel bagged the Bronze Award at the Effie Awards 2013 held in Colombo for its ‘What’s inside your smart phone’ campaign in Sri Lanka. Bharti Airtel won the Kalahari Award 2014 at the 4th MobileMoney Expo in Lagos, Nigeria. Airtel Ghana received awards for the ‘Best Mobile Money Service of the year,’ and ‘CSR Company of the year’ at the Ghana Telecom Awards 2014. Sunil Bharti Mittal with H.E. Dr. Jakaya Mrisho Kikwete, President, United Republic of Tanzania Bharti Airtel was assigned BBB – with a ‘Stable’ outlook rating by Standard and Poor’s Rating Services (S&P) in March 2014. All three major rating agencies – S&P, Centum Learning received ‘Certificate of Excellence’ at Moody’s and Fitch have issued a stable investment grade the 2nd Bihar Innovation Forum (a joint initiative of the to the company. Government of Bihar and World Bank). Bharti Infratel was conferred with ‘Amity Telecom Centum Learning featured in ‘Training Outsourcing Excellence Award’ for being the ‘Top Telecom Towers Companies Watch List, 2014’ for the sixth consecutive Company of the Year 2013.’ year. Centum Learning won Runner Up award from National Skill Development Corporation (NSDC) for Best Practice Recognition 2013 in the ‘student enrollment’ category. Bharti AXA Life Insurance awarded the ‘DMAi Silver Award’ in the ‘Financial products and services’ category for its innovative ‘Audience on Demand’ media campaign for Bharti AXA Life eProtect. Bharti AXA General Insurance was recognised as the ‘Best Insurance Company in the Private Sector – General’ by the World HRD Congress at the ABP BFSI Awards, 2014 in Mumbai. Bharti AXA General Insurance received the Excellence Award, 2014 from the Institute of Economic Studies in Bangalore. Bharti AXA General Insurance won two social media awards – ‘Best Integrated Marketing Campaign’ and ‘Best Viral Marketing Campaign’ at the Youth Marketing Forum Social Media Awards 2014. (Left-Right): Segun Ogunsanya (CEO and MD, Airtel Nigeria), Sunil Bharti Mittal and H.E. Paul Kagame (President, Republic of Rwanda) 3 BHARTI TODAY 2014 DELIGHTING INDIA WITH GLOBAL TASTES INNOVATION BEYOND IMAGINATION Incorporated in 2004 FieldFresh Foods, a Bharti joint venture company with Del Monte Pacific, has gradually evolved towards a two planked business model that not only seeks to connect Indian food lovers with international cuisines but strives to link Indian farms with the global fresh vegetable market. Constant focus on product innovation in the processed food segment and introduction of modern practices in Indian farms has enabled the Company to make its mark in both segments. alpa Solanki, a BPO analyst available in the local market, thanks whole new segment in the processed developed a liking for pasta, on to Del Monte’s wide offerings in food category in the country. Jher recent trip to Rome. Being a Italian cuisine. Exponential growth in Quick Service cooking enthusiast, she planned to Restaurants (QSR’s) and multi cuisine prepare the dish for her friends at She is one of the many Indian eateries is a result of this evolving home. As one of her friends gorged foodies whose love-affair is no consumption pattern. into the preparation, she remarked, longer restricted to local cuisines. “It tastes so original, seems we Rising disposable incomes and Chefs in India are successfully delivering are in Italy. Have you brought the increasing exposure to international the unique global recipes to their ingredients from there?” cuisines have prompted food lovers patrons in original flavours, thanks to to diversify their interests. A spur in Bharti’s joint venture with Del Monte, To everybody’s surprise, Jalpa demand for authentic international which carries a 100 years’ legacy pointed out that all items were flavours has created space for a in processed food and beverages 4 BHARTI TODAY 2014 COVERSTORY STATE-OF-THE-ART MANUFACTURING Our innovation and R&D led approach AND R&D CENTRE along with our abiding interest in tracking customer’s tastes on a regular n November 2010, with an initial investment of over basis have enabled Del Monte to emerge Rs. 115 crores FieldFresh Foods established a world class “as one of the preferred processed brands Imanufacturing and R&D centre at Hosur, Tamil Nadu for its in India. In the fresh category, we have Del Monte range of products. Spread across 21.4 acres, the not only established FieldFresh as a state of- the-art manufacturing facility not only produces reliable supplier of quality products in fruit drinks and culinary products like ketchups, sauces the international markets but also have and mayonnaise but also offers processing and packaging been making a transformational impact solutions for other culinary items – making it the first of on the lives of partner farmers through its kind plant in India. The facility’s R&D section houses an our contract farming programme in online laboratory and automated monitoring systems to focus Punjab, Maharashtra and Andhra Pradesh. on developing innovative products to cater to consumer’s – Rakesh Bharti Mittal, evolving taste patterns. Chairman, FieldFresh Foods and Vice Chairman, Bharti Enterprises segment. Starting operations in 2008, the JV Rakesh Bharti Mittal at Del Monte’s plant in Hosur (Tamil Nadu) has established itself as the preferred option for customers in different segments. Identifying the growing affinity of Indian DIFFERENTIATION THROUGH INNOVATION food lovers towards international cuisines especially Italian and Chinese, Del Monte el Monte has quite offers an extensive range of ingredients in successfully livened these segments. So, not only professional Dup consumer taste in chefs but cooking fanatics like Jalpa are established categories like also replicating the authentic flavours ketchups too. It introduced at home. As part of its Italian range, Del two uniquely flavoured Monte offers 11 types of pastas, green and offerings - Zingo and black olives and an array of delectable Twango - lending variety pasta sauces to replicate the tastes straight in the category. While the from the Italian streets. To tickle the former offers a sweet and taste buds of Chinese cuisine lovers, the spicy blend of Red chillies, Company has introduced a range of sauces Red Bell Pepper, Garlic and and vinegars like Red Chilli, Green Chilli, Ginger, the latter is a tangy Schezwan, Red Chilli Vinegar, Green Chilli and fruity sauce, combining Vinegar, Sweet Chilli and Oriental sauce. tomato with pineapple. Living up to its global image, Del Monte’s Packaging innovations have packaged fruits are sourced from different been Del Monte’s forte since locations in the world. For instance, it gets its first products rolled into the market. It is one of the first brands in Pineapple Slices and Fruit Cocktail from the country to introduce ‘can packaging’ in fruit juice category. It is Philippines, Peach Halves and Apricot Halves not only hygienic but environment friendly as well. The Company’s from South Africa, Prunes and Cranberries easy to use ‘pet bottle packaging’ and other child friendly packaging from the US and Red Cherries from Turkey. options have also become a rage in the market. 5 BHARTI TODAY 2014 COVERSTORY GLOBAL ACCEPTANCE ustomer centric approach, focus on innovation, emphasis on quality and quick turnaround time has enabled FieldFresh Foods to emerge as a preferred supplier of products like tomato ketchup, chilli sauce, mayonnaise, Cpizza sauce concentrate, pickles, etc.