CURRENT PEDORTHICS November/December 2010 Volume 42, Issue 6 www.pedorthics.org PFA and PAC Host Global Pedorthic Event Pedorthic Specialists from 11 Countries Spanning 6 Continents Converge at NAPC Pedorthic Footcare Association (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036 Shared insole features: • Strong arch and metatarsal rise helps relieve pain in the ball of the foot, and guard against harmful over-pronation. • Biomechnical engineering utilizes advanced materials to provide support and stability for foot health and comfort. • Polyurethane base layer provides cushioning that will never flatten out over time or lose its comfort. • Vy-Gel™ performance grade elastomer pads provide shock absorption across the forefoot and heel strike to protect against fasciitis. • Anti-Friction fabric (excluding Pressure Relief insole) wicks moisture away from the foot, reducing heat and shear to prevent blisters. • Durasof fabric (except for Pressure Relief insole), a full length open cell, breathable, anti-microbial, polyurethane Mid-layer keeps feet dry for all-day comfort. Biomechanically designed foot orthotics. Enjoy the ride. Motion Control Pressure Relief Performance Sport Ultra Arch Unique insole features: Performance Sport Provides maximum cushioning, with soft arch and metatarsal rise. Motion Control A structural stabilizer promotes maximum stability, prevents pronation, rolling ankles, and helps to correct postural alignment. Pressure Relief Plastazote® top layer molds to the shape of your foot, evenly distributing pressure in a hypoallergenic, anti-microbial environment. Ultra Arch A built in semi-rigid graphite insert delivers firm yet flexible support. Made in U.S.A. Become a retailer today! 800.662.7633 www.mmarmedical.com CURRENT PEDORTHICS November/DeCember 2010, volUme 42, ISSUe 6 Time to Participate in an Interactive Case Study By Current Pedorthics Staff page 22 FeAtUreS DepartmeNtS 12 PFA Presents Seymour Lefton Award 5 PFA Corporate Sponsors to Mike Forgrave 6 From the President By Current Pedorthics Staff 8 From the Editor 16 Best of Congress; Your Votes are In! 10 From the Board of Directors By Current Pedorthics Staff 41 Association News 24 Pediatric Pedorthics is Making a Comeback 43 Pedorthic Industry Events By Dean Mason, C.Ped., OST, BOCO, CO 44 Industry News 26 Can you be More Aggressive When it Comes 48 Government Affairs to Posterior Tibial Tendon Dysfunction? 49 Coding, Billing and By Jay Zaffater, C.Ped. Reimbursement 51 Advertiser Index 30 The Growth of Global Pedorthics By Brian Lagana 52 Pedorthic Marketplace 53 Product Reference Guide 34 Pedorthic Networking Equals Marketing By Kristi Hayes, C.Ped. 28 36 Document, Document, Document! By Dean Mason, C.Ped., OST, BOCO, CO NAPC Photo Gallery Pedorthic Footcare Association • www.pedorthics.org 1 CURRENT PEDORTHICS Pedorthic Footcare Association board of Directors Executive Committee Headquarters Staff President: Kristi Hayes, C.Ped. Vice President: Liz Chiles, C.Ped. executive Director Treasurer: Jamie Dick, C.Ped., PT Brian K. Lagana Secretary: Jay Zaffater, C.Ped., BOC membership Services Coordinator Directors Tristan Wood Faith Ballard, C.Ped., CO education Director Harlon Compton, C.Ped., CO Joyce Arawole Christopher J. Costantini, C.Ped. Tamara A. Daulton, C.Ped. education Associate Dean Mason, C.Ped., OST, BOCO, CO Lauren Kemp Ryan Nichols, C.Ped., OST meetings and Conventions manager Stuart L. Pressman, C.Ped., CO Jessica Cremer Rob Sobel, C.Ped. Michael D. Veder, C.Ped., CO, BOCO Sales Coordinator Vendor/Manufacturer Liaison: Stephen O’Hare Ryan Abell Medical Advisor marketing manager Craig Young, MD Kara Dress editor e ditorial Staff Dennis Coyle Rob Sobel, C.Ped . ....................................... Volunteer Executive Editor Dennis Coyle . .......................................................... Editor Senior marketing Coordinator William Wargo. Art Director Kevin Hurley Patrick Williams. Design/Production Government relations Directors William H. Applegate, Advertising & Services Bryan Cave, LLC Tristan Wood . ......................................................Membership legal Counsel Ryan Abell . ................................... PFA Symposium and Current Pedorthics Allan J. Weiner, Kelley Drye & Warren, LLP Current Pedorthics (ISSN 1552-8111) is published bimonthly by the Pedorthic Footcare Association m arketing, Communications (PFA), 2025 M St., NW, Suite 800, Washington, DC 20036. Telephone: 202-367-1145 or & editorial Committee 800-673-8447, Fax: 202-367-2145, Web site: www.pedorthics.org, E-mail: [email protected]. Copyright© 2010, PFA. All rights reserved. No part of this publication may be reproduced in Chair: Rob Sobel, C.Ped. any manner without written permission. Letters to the Editor and other unsolicited material are assumed intended for publication and are subject to editing. Co-Chair: Liz Chiles, C.Ped. Articles in Current Pedorthics do not necessarily reflect the opinion of PFA, its board of directors Faith Ballard, C.Ped., CO or its employees. Authors are responsible for the validity of their content and credentials. Current Tamara A. Daulton, C.Ped. Pedorthics’ use of trademarked names is done in an editorial fashion intended to benefit the trade- Jamie Dick, C.Ped., PT mark owner, with no intention of trademark infringement. Kristi Hayes, C.Ped. Subscriptions are available for $65 per year in the United States ($95 outside USA). Back copies, Dean Mason, C.Ped., OST, BOCO, CO if available, may be purchased for $10 U.S. Ryan Nichols, C.Ped., OST If you have any questions regarding display advertising or classified ads, please contact Ryan Abell Stuart Pressman, C.Ped., CO at 202-367-2332 or e-mail [email protected]. Jay Zafatter, C.Ped. Please send all product- and industry-related press releases to [email protected]. 2 CURRENT PEDORTHICS • November/December 2010 • Volume 42, Issue 6 CorPorAte SPoNSorS PFA offers its thanks to these corporate sponsors whose support allows PFA to serve members and the greater pedorthic community. Platinum Sponsors bronze Sponsors Pedorthic Footcare Association • www.pedorthics.org 5 From tHe PreSIDeNt Communication is PFA’s Main Driver to Success The great debate about what PFA is and what As a result, the board made a conscious and it should do is a never-ending discussion. The truly collective effort with the government affairs association represents many different pedorthic committee to address the concerns. Subsequently, professionals, each with different needs based on the board sent a letter and a survey to the education, demographics, practice configuration, membership, requesting additional input. PFA etc. Nonetheless, PFA represents you, the pedorthist, collected the results, shared the information in and I personally welcome all discussion related to Orlando at the annual membership meeting and the association’s mission. will move forward with the majority vote while At the most basic level, PFA is a non-profit, still keeping in mind the public safety factors. The professional organization seeking to further the board is committed to involving members at a Kristi Hayes, C.Ped. pedorthic profession and the individuals engaged in deeper level. that profession. The board of directors is a group of In addition to government affairs, PFA also industry leaders nominated and elected into office by is actively involved in the development and the membership at large. The board is the face of the monitoring of educational programs and marketing organization and the membership is the driving force. efforts. Within these arenas, many issues can also Throughout any given year, the board will make be perceived differently by leaders and members. countless decisions it believes will help the profession. The point is that regardless of the issue at hand, Unfortunately, not every decision pleases each and the board responsibly represents all parties involved every member. It happens. It’s inevitable. It’s reality. in the profession, members or not. We have to look out for all interests, great and small, that have a stake in our profession. And while communication The board responsibly represents all needs to be improved, members must also take the time to review the provided information, weigh the parties involved in the profession, pros and cons and then actively participate with members or not. We have to look out the leadership. for all interests, great and small, that One thing we must all remember and really focus on is to communicate with each other in a have a stake in our profession. professional and respectful manner. That is the only way everyone will be heard. However, I can assure you that each decision is Remember, PFA is here for you. Likewise, members made with careful consideration. We do not base should be available for the board. You have a decisions on whims. And in many circumstances, responsibility to review the information sent to we request direct feedback from the membership you via all media outlets that PFA has created — before we move forward. PFA OnLine e-newsletter, Current Pedorthics magazine, That said, I’d like to talk about a recent decision PFA’s Web site, printed materials, e-mails and fax that created a bit of a buzz with some members. blasts. Comment appropriately, and your voices PFA recently published a letter regarding a Centers will be heard. for Medicare & Medicaid Services policy that If you have any questions or comments related the PFA was attempting to change. Some members board’s responsibilities, how to communicate