THE TV OF TOMORROW SHOW 2015 The official Twitter hashtags of the show are #TVOTSF and #TVOTSF2015 and the official Twitter account is @TVOTshow. SCHEDULE OF EVENTS FOR TUESDAY, JUNE 23RD 8:00-9:00AM Hawthorn Room Registration, Breakfast, Schmoozing and Networking 9:00-9:10AM Ventana Room Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt] 9:10-9:30AM Ventana Room Opening Keynote Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson will explore the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson will discuss the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order to survive and thrive in the new era of TV and video. 9:30-10:30AM Ventana Room The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win? As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out. Panelists include: Sean Besser, Head of Platform, Peel Colin Dixon, Principal Analyst, nScreenMedia Erik Schwartz, Head of Product--Live, BitTorrent Seth Shapiro, Governor, Television Academy Jeremy Toeman, VP of Products, CNET David B. Williams, SVP of Network Communications, Maker Studios Alan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator) 2 9:30-10:30AM Prince Room TV and the Internet of Things As Internet-of-Things (IoT) technology finds its way into the home, a number of key players in the advanced-TV industry--including cable operators, set-top middleware providers, smart remote developers, and others--are finding themselves ideally positioned to take advantage of this phenomenon. This session will outline the role that TV and its technology infrastructure can play as the Smart Home becomes a reality; identify the opportunities that the IoT presents to companies in the advanced-TV space; and examine the ways in which those companies are refocusing and retooling in order to seize those opportunities. Panelists include: Susan Crouse, Director of Product Management, Alticast Bala Krishnan, Chief Product Officer, Peel Michael Lee, General Partner, Rogers Venture Partners Arthur Orduna, Chief Innovation Officer, ADT (Moderator) 9:30-9:45AM Cypress Room INSIGHTS TRACK: Beyond the Hype: Insights from the Frontline of TV Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows-- whether live, streamed, and on screens large and small. Presenters: Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates 9:45-10:30AM Cypress Room INSIGHTS TRACK: Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator: Sharalyn Orr, Executive Director, Magid Generational Strategies 10:30-10:40AM Schmoozing and Networking Break, Sponsored by comScore 10:40-11:10AM Ventana Room Keynote Fireside with Roger Lynch, CEO of Sling TV In January of this year, in a bid to reinvent the pay-TV model to attract "cord-cutters, cord-nevers and supplementers," DISH Network launched Sling TV, an Internet-delivered "virtual MVPD" or "skinny bundle" service that offers a basic package of 22 cable channels--including ESPN, AMC, HGTV, TNT and A&E--for $20 per month with no contract. In this fireside interview with [itvt] Founder and Editor-in-Chief, Tracy Swedlow, Sling TV CEO, Roger Lynch, will discuss what the service has achieved to date, and cast light on the role he expects it and other OTT TV services, to play in tomorrow's television ecosystem. Questions to be addressed include: What is the significance of the fact that Sling TV is primarily a live/linear TV service, when OTT TV is typically associated with on-demand content? How does it avoid disrupting the business models of its content partners, most of which enjoy longstanding relationships with its parent company and other traditional pay-TV providers? To what extent is OTT TV being driven by a fundamental change in consumer behavior? And what does Sling TV hope to accomplish in the coming months and years? 11:10-11:40AM Ventana Room Keynote Presentation by Albie Hecht, General Manager of HLN Albie Hecht is leading HLN's efforts to transform itself into what it terms "the first all-screens home for the best social news and lifestyle content in the world." And it seems that the network's strategy of targeting an audience of "Millennials and the Millennial-minded" is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics. In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen. 10:40-11:40AM Prince Room Advanced-TV Advertising in the Political Arena This session--helmed by the former Director of Integration and Media Targeting for the Obama 2012 Campaign--will explore how political campaigns are increasingly making use of advanced-TV advertising technologies and best practices, in order to reach potential voters. Panelists will discuss such topics as: How TV is bought and sold for presidential campaigns vs. local campaigns; how new analytics agencies are forming on the left and the right to inform optimized buys, and how these agencies are fitting into the political campaign ecosystem; the importance of voter file matching; the unique complication to political ad-buying around Lowest Unit Rates; the evolving differences between buying broadcast and buying local cable; and the emergence of innovative, cross-media political ad campaigns that encompass both TV and digital. Panelists include: Michael Beach, Co-Founder, Targeted Victory Richard Bell, Director of Media Optimization, BlueLabs Peter Bouchard, Director of Media, Civis Analytics Carol Davidsen, VP of Political Technology, Rentrak (Moderator) Scott Tranter, Partner, 0ptimus Derek Turner, Product Development Director, Analytics Media Group 11:40AM-12:40PM Ventana Room Live Social Broadcasting: A New Kind of Television? Over the past few months, there has been an explosion of activity in the live social broadcasting space. Already, we are seeing the emergence of Periscope stars, such as Amanda Oleander, who has received over 16 million "hearts" on the platform and has been hailed by the Daily Mail as "the new Kim Kardashian." In addition, traditional TV programs have been using the medium to extend their reach with behind-the-scenes live-streams. At the same time, though, many in the industry are concerned that the increasing popularity of live broadcasting platforms will result in widespread piracy of TV content. This session will attempt to understand the significance of live social broadcasting, identify the likely trajectory of this phenomenon, and debate the opportunities and challenges that it presents to the TV industry. Issues to be addressed include the new kinds of talent, new programming formats and new interactive and social user experiences to which it is giving rise; the ways in which it can be monetized; its potential to enhance and expand the reach of traditional TV programming; its implications for news reporting; how to address the copyright issues it raises; and more. Panelists include: 4 Jonathan Simpson-Bint, Chief Revenue Officer, Twitch Scott Budman, Business and Technology Reporter, NBC News (Moderator) Ari Evans, CEO, Maestro Amanda Oleander, Periscope Star Erik Schwartz, Head of Product--Live, BitTorrent Sharan Sklar, Director of Business Development, Independent Television Service/OVEE 11:40AM-12:40PM Prince Room EPAM MASTER CLASS: Beyond "Watch" Apps: Building a Better Audience with Adobe Products The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. This Master Class is created