What is a Narrative Editorial Infographic? Explorative – info graphics that encourage the viewer to explore, analyze and arrive at his or her own insights and conclusions at their own speed. The information offered in Explorative Infographics is unbiased; just facts and no opinions. Explorative info graphics are often used in science and research. They have a narrow and specific target market and would not be appealing to the general public. (Explorative Infographic on brain mass vs. body mass by Edward Tufte) Narrative - infographics contain an editorialized message that uses comparative data in the form of imagery (photos or illustrations), data visualizations and text to support a thesis, communicate a predetermined value judgment or tell a story that focuses on one central subject. Narrative infographics have a specified target market, yet can equally appeal to a broad audience because of their highly visual design elements and ability to quickly communicate information to the viewer. Narrative info graphics are often used in publishing. (Narrative Infographic using oil as a metaphor for money to be made in data by Nigel Holmes) Formats for Qualitative Data Visualization Qualitative Data Visualization is non-numeric. It is based on a value judgment based on the negative or positive evaluation of an experience. Some of the main qualitative benchmarks include: convenience, utility, functionality, pleasure, ease, etc. Timeline Timelines show the details, overlaps and connections of history visually (text and imagery) while informing the viewer on one central subject. Timelines can also take on a narrative theme. Word Cloud Word Clouds are a way to visualize text data. The text data is often generated from keyword tags (metadata) on websites, but it can also be used to visualize freeform text. The tags are usually single words, and the importance of each tag is shown through prominence using type hierarchy through typeface, size and color. Pictograms Pictograms are a way to visualize data through universal symbols or icons that generate word associations to the object represented. Color, scale and/or hierarchy of the pictogram used to represent the significance of its value in association to the subject at hand. Lists or Comparative Lists Lists or Comparative Lists are often used in Editorial or Brand-Centric advertising to sell the viewer on product, brand, lifestyle, experience, etc. IE Why you should choose this. Why you should choose this over that. Lists can also imply a judgment. IE You are healthy, adventurous, stylish, tech savvy, etc. Quantitative and Qualitative Working Together .