Contents 04 New EBU Technical Structure 05 Loudness Awareness 06 Eco Displays 07 Tapeless Environments 09 CES Report 10 HIPs i 11 Material eXchange Format tech-INSIGHT FROM EBU TECHNICAL 13 DVB - 3D TV 14 Seminar News & Diary Issue 03 March 2010 SOLVING THE LOUDNESS PUZZLE http://tech.ebu.ch June 2010 are you ready? This year’s World Cup will be kicking off on June 11th and with a global Ericsson’s next generation contribution products include: audience predicted to exceed 400 million viewers, it will be even more › Ericsson CExH42 Contribution MPEG-4 HD 4:2:2 Encoder important than ever to have reliable systems that distribute high quality › Ericsson RX8200 Advanced Modular Receiver video material in standard or high definition video format. › Ericsson EN8040 Voyager MPEG-4 AVC Multi-Format DSNG › nCompass Control by Ericsson featuring Cortex-2 Management Ericsson are market leaders with unrivalled experience in the delivery System of video compression systems that enable broadcasters and service providers to distribute their special events coverage from the host To support our customers, Ericsson will have a team of experienced nation back to their home countries. Special events coverage demands broadcast engineers on site 24/7 with additional remote support from solutions that both deliver the highest quality video and are reliable, engineers in our offices. If you would like to know more about our market flexible and easy to set-up and configure. leading solutions and how Ericsson can help you, please contact us at: Ericsson Television Ltd Tel: +44 (0) 23 8048 4000 Email: [email protected] www.ericsson.com/television WorldCupAdvert.indd 1 25/2/10 15:54:40 viewpoint from lieven vermaele We discuss hybrid, but we need fusion … Hybrid radio, hybrid TV sets, hybrid services …the new buzzword is hybrid. Hybrid autos, for example, use two types of resources to power the car. This means that the user’s experience is maintained and extended, and the cost of energy June 2010 is minimised. Not every (intermediate) player in the ecosystem gains from the hybrid auto scenario, but the end user wins, and of course, they get something with added value from the are you ready? carmaker. So, what is the added value of ‘hybrid’ hand, broadband is the most flexible organisations to use the proprietary scenarios in the media? How does or could way to deliver very different services in a applications and service environments the world of internet/broadband connect with time independent way to a wide group of developed by consumer manufacturers. If the world of radio and TV broadcasting? separate users. Broadband can deliver they don’t, they may have to undertake a There are in fact plenty of good reasons for many channels, specific on-demand items, long development, testing, and approval success here, and many new opportunities. plus more personal and other applications. process, themselves before they can One thing we do not know is whether It can merge and port internet applications provide applications. There is also no everybody in the value chain will gain from to the TV set. guarantee, even if they do so, that their the scenario. And this makes the discussion By the combined usage of the broadcast applications will run on all devices in the so critical today – and quite difficult. and broadband signal, we can deliver market. The broadcast media world is a well- a more efficient and better end user Finally, the issue is not only about content understood and predictable environment. experience. However, there is certainly and applications displayed on a screen. The demand for media channels is, those who do not recognise or understand Media organisations have to be aware that however, continually rising, and this is a the quality and efficiency arguments for all of these applications on TV sets can finite resource. Broadband provides the broadcasting, and who would be reluctant run superimposed over their existing TV opportunity for many more channels and to cooperate to deliver services, and we programmes. Some media organisations brands (especially nontraditional audiovisual should not underestimate this element. would prefer that ‘unwanted’ applications media organizations) to reach the viewer. On-demand services for programmes is a are blocked from overlay by the device The broadband offer can be linear TV, proven successful application. In fact, catch- manufacturer when the viewer is tuned to a on-demand video, multimedia information up TV is more successful on ‘real’ TV than specific broadcast channel. and applications, or combinations of all on the ‘PC’, in terms of time spent per user. In the end, the question will be ‘who of them. By combining, the two worlds In today’s world, closed network operators owns the screen’ or in other words, who there will be an increase in content for the demand sizeable fees to run this type of controls what the viewer sees when he user. The service offer will be extended on-demand service. In a hybrid world using tunes into a channel? Should it be the dramatically. The competition between Open Internet, on-demand items can be media provider, the service and/or network media organisations will increase, and the provided either free or for a price, but now provider, the device manufacturer, or the way people actually source their media these applications can be offered without viewers themselves? Of course, ultimately, will become more important. Are all media the gateway role of the network operator. the consumer is in control, but only in the organisations ready for such an evolution Network operators would become only framework that is delivered to them. in the competition for the audiences, even data transport service providers. This is a We are facing crucial times. Media if the current economic models can survive significant change. organisations have to define the framework in a more fragmented world? The answer is Hybrid is not only a network issue; in which they would like to work. This probably not yet – but they will need to be. importantly it is also a platform issue. Many will not be done by technology and Some things are certain. On the one consumer devices are defining their own standardisation alone. The development This year’s World Cup will be kicking off on June 11th and with a global Ericsson’s next generation contribution products include: hand, broadcast is, and will be, the most future application platforms. They have and provision of HBB services by audience predicted to exceed 400 million viewers, it will be even more › Ericsson CExH42 Contribution MPEG-4 HD 4:2:2 Encoder efficient way to deliver a wide package of been triggered by the successful APPLE broadcasters at an early stage will be important than ever to have reliable systems that distribute high quality › Ericsson RX8200 Advanced Modular Receiver high quality linear (and even partially on- model. Their hope is to differentiate their crucial. A content push can set the video material in standard or high definition video format. › Ericsson EN8040 Voyager MPEG-4 AVC Multi-Format DSNG demand) content to an unlimited number service on the basis of providing the most framework of the future. › nCompass Control by Ericsson featuring Cortex-2 Management of users, all living in a wide area, indoor attractive and distinctive applications. The EBU is endeavouring to bring the Ericsson are market leaders with unrivalled experience in the delivery System or outdoor, mobile or fixed. On the other There may even be a need for media parties together to build our future. of video compression systems that enable broadcasters and service providers to distribute their special events coverage from the host To support our customers, Ericsson will have a team of experienced Visit http://tech.ebu.ch to subscribe, free of charge, to tech-i nation back to their home countries. Special events coverage demands broadcast engineers on site 24/7 with additional remote support from solutions that both deliver the highest quality video and are reliable, engineers in our offices. If you would like to know more about our market Cover: Loudness Meter courtesy BBC R&D flexible and easy to set-up and configure. leading solutions and how Ericsson can help you, please contact us at: © tech-i 2010 Published by EBU Technical Editors: William Daly, Harold Bergin European Broadcasting Union Production: WHD PR All rights reserved. The reproduction of articles 17a Ancienne Route, For editorial & advertising enquiries contact: in tech-i is authorised only with the written CH-1218 Grand Saconnex, Switzerland. WHD PR Ericsson Television Ltd permission of the publishers. Editor-in-Chief: Lieven Vermaele E-Mail: [email protected] Tel: +44 (0) 23 8048 4000 E-mail: [email protected] Tel:+44 20 7799 3100 The responsibility for views expressed in tech-i Email: [email protected] rests solely with the authors. Tel: +41 22 717 2111 Printing: Lithmark Limited www.ericsson.com/television tech-i | http://tech.ebu.ch | march 2010 03 WorldCupAdvert.indd 1 25/2/10 15:54:40 strategic outlook A new chapter opens for EBU technical activities In planning for over a year, the EBU’s Technical Committee and Technical Department unveils the new structure that came into operation in March opening a new chapter in its history. We have a proud heritage. The EBU was • There are very effective new tools for about every area of the media world, and formed in 1950, though its predecessor working and communicating using the ‘specialists’ often do specialise. Discussions the OIR began earlier in the 1930s, when web. in each Expert Community should be able broadcasting was young. Technology has • Budgets (and time to travel) are to take place at a ‘peer’ level in a particular been, and is, a major reason for the EBU’s scarce.