Corporate Partnerships In The Business of Saving Lives Corporate M3k11075_CorporateFundraising_12pg_2.indd 2 26/11/2014 09:51 In The Business of Saving Lives For more information call 0800 8 40 20 40 or visit www.midlandsairambulance.com M3k11075_CorporateFundraising_12pg_2.indd 1 26/11/2014 09:51 Foreword 2 Why Our Corporate Partnerships Matter As an emergency pre-hospital air ambulance service that is 100% funded by the generosity of the general public and businesses across the six Midlands counties we serve, our corporate partners play an extremely important role in helping us to maintain and develop our award winning service. Serious or life-threatening situations can happen to anyone at any time, and up to eight people every day find themselves in desperate need of the Midlands Air Ambulance Charity. As we are dedicated to delivering the very best possible patient care, our service is often the difference between life and death, which is why your support is so vital. We pride ourselves on creating bespoke and mutually beneficial partnerships with our corporate supporters, ensuring your fundraising not only assists our great cause, but is also a fun and fulfilling experience for you, your employees and your associates. Please do read on to find out more about how you can benefit from supporting the Midlands Air Ambulance Charity. Hanna Sebright Chief Executive Sofia Voutianitis Jon Cottrell Corporate Fundraising Manager Corporate Fundraising Assistant [email protected] [email protected] 07901 332 684 0800 8 40 20 40 Corporate M3k11075_CorporateFundraising_12pg_2.indd 2 26/11/2014 09:51 About Us 3 Midlands Air Ambulance Charity is soley responsible for funding and operating three air ambulance helicopters serving six counties of the Midlands. The aircrew attend some of the most traumatic medical incidents To demonstrate the charity’s dedication to providing the very best in the region, providing emergency pre-hospital care, both at the possible patient care, in 2014 Midlands Air Ambulance Charity scene and in the air whilst transferring the patient to the most was named the Air Ambulance Team of the Year at the annual appropriate specialist hospital for their specific injuries. Ambulance Service Institute Awards. Midlands Air Ambulance serves the largest Since flying its first mission in 1991, the charity has now air ambulance region in the UK. responded to over 40,000 incidents, averaging 2,000 missions each year, saving lives by saving time. This makes Midlands This includes the communities of Gloucestershire, Air Ambulance one of the longest established and busiest air Herefordshire, Shropshire, Staffordshire, ambulance operators in the UK. West Midlands and Worcestershire; The charity airlifts up to eight people every day, 365 days representing a population in excess a year. of 6 million. The charity’s three air ambulance Each year, it costs in excess of £6.5 million to maintain the helicopters are situated at three charity’s three aircraft and life saving service. strategically located airbases, RAF Cosford in Shropshire, Tatenhill Each air ambulance mission costs an average of £2,500. in Staffordshire and Strensham What is not widely know is the charity receives no funding Services on the M5 in Worcestershire, from the Government or National Lottery so relies entirely meaning 90 per cent of the region is on the support and generosity of it’s corporate supporters accessible in just eight minutes and local people to remain operational. flying time. We need your Each year Midlands Air Ambulance attends: road traffic medical emergencies 1,000 collisions 375 (heart attacks and strokes) support, we just horse riding 240 falls 160 incidents hope you never sporting agricultural and 110 injuries 87 industrial accidents need ours 40 collapses In The Business of Saving Lives For more information call 0800 8 40 20 40 or visit www.midlandsairambulance.com M3k11075_CorporateFundraising_12pg_2.indd 3 26/11/2014 09:51 3 Mission 4 To assist in relieving sickness by the operation of a helicopter emergency medical service within the West Midlands, Shropshire, Staffordshire, Herefordshire, Worcestershire and Gloucestershire areas as may be effectively served by the operation of one or more helicopter ambulances. Vision To be recognised as the UK’s pre-eminent provider of charity managed and funded air ambulance services for casualty evacuation and inter-hospital air transfers with a positive reputation for efficiency and effectiveness that others see as the standard to be achieved. Values Continuous improvement: Openness: The charity is committed to professionalism and desires to be We are committed to sharing information, to providing recognised as the leading air ambulance charity through constructive feedback in a transparent and open environment. continuous improvement. Teamwork: Loyalty: By working together we will deliver great progress in bringing Our staff are committed and loyal to the charity and expect equal out the best in each other and learning to trust and respect commitment and loyalty from the charity to them. our teams. Honesty: We will strive to create a culture which embraces and encourages honesty. We will foster an environment based on courage, truthfulness and openness. Corporate M3k11075_CorporateFundraising_12pg_2.indd 4 26/11/2014 09:51 Benefits To Your Business 5 We are passionate about creating Working with Midlands mutually beneficial partnerships Air Ambulance Charity is with Midlands’ businesses. something to be proud of. We will ensure that as a charity partner, you We would like your company to have will benefit from a range of opportunities that a true sense of achievement through will help increase your customer and employee working with Midlands Air Ambulance engagement and raise your business’ profile Charity, which is why we will ensure and branding. working with us is a rewarding and fun experience. Midlands Air Ambulance is a much-loved and well respected regional charity. By becoming a charity partner, your brand will be associated with one of the region’s best loved charities, and you will be introduced to other respected partner organisations. In The Business of Saving Lives For more information call 0800 8 40 20 40 or visit www.midlandsairambulance.com M3k11075_CorporateFundraising_12pg_2.indd 5 26/11/2014 09:52 Your Corporate 5 Social Responsibility 6 Supporting Midlands Air Ambulance Charity is a great way to motivate your employees, engage with your clients and to fulfil your company’s CSR objectives. We will work with you to develop a bespoke partnership which will meet your needs and help raise vitally important funds for our life saving service. This can be through a combination of: • Fundraising initiatives • Sponsorship opportunities • Staff engagement programmes • Events • Education platforms Additional opportunities available to you as a corporate partner include: • Acknowledgement in the monthly corporate e-bulletin • Exclusive invites to corporate launches • Attendance at our annual corporate networking event, with prominent speakers Key benefits of working with Midlands Air Ambulance Charity: • A cause to inspire and motivate employees • Resonate with your customer and supplier base • Contribute towards your positive brand image • You will be helping to fund our vital pre-hospital emergency service It’s a win, win situation! Corporate M3k11075_CorporateFundraising_12pg_2.indd 6 26/11/2014 09:52 Fundraising With Us This pack is designed to help and assist you with the numerous ways 7 in which you can get involved with fundraising and volunteering for Midlands Air Ambulance Charity, making your experience with us fun, exciting and fulfilling. Included are details on: • Participation and events • Raise awareness • Match funding • Sponsorship opportunities • Fundraising assets • Fundraising platforms • Volunteering • Payroll giving • Lottery Plus, a range of Midlands Air Ambulance Charity’s fundraising collateral. In The Business of Saving Lives For more information call 0800 8 40 20 40 or visit www.midlandsairambulance.com M3k11075_CorporateFundraising_12pg_2.indd 7 26/11/2014 09:52 Participation & Events 7 We manage and support hundreds of fundraising and awareness building 8 events throughout the year in aid of our life saving service. At each event the public can either participate through attending or take part in fundraising. Regional events* you could International event* participate in include: platforms include: Bike4Life Fest Nepal Trek Walk4Life Mount Toubkal Trek Great Midlands Fun Run Boston to New York Bike Ride Red Devils Tandem Skydive Event The Malawi Bike Ride Cycle4Life, Birmingham to Oxford London to Paris Bike Ride Corporate Golf Day Kilamajaro Trek MAAC Recognition Awards & Charity Ball Everest Trek Midland Karting Endurance Event Artic Survival Expedition Three Peaks Challenge Great China Wall Trek Business Ambassador Luncheon Corporate Sporting Dinner *Events subject to change Corporate M3k11075_CorporateFundraising_12pg_2.indd 8 26/11/2014 09:52 Sponsorship Opportunities Our corporate sponsorship programme has been successfully developed 9 over a number of years, and is designed to offer flexibility and choice to our partners, as opposed to a ‘one size fits all’ approach. We can work together to decide how and where your brand is associated with ours. Examples of differing levels and types of sponsorship available: • Your logo on our aircraft • Your logo on our helicopter demonstration pod • Your logo on aircrew