GLOBAL MEDIA PARTNER JANUARY 2020 HCMmag.com @HCMmag UNITING THE WORLD OF FITNESS SARY LE ER IS ON THE COVER V U I R N E N M A E D h t I Evolution A 0 4 O Wellness O Simon Flint is leading the company through a period of radical change p44 Retreats Hot for 2020, as fitness operators team up with the travel trade p55 PLUS 2020 forecasts p38 Sign-up to HCMmag Corporate wellness p70 ChiRunning p76 BIOCIRCUIT BIOCIRCUIT BIOCIRCUIT 22’ ongoing strength workout 30’ ongoing cardio and strength workout 22’ ongoing strength workout Fitness First Asia/Evolution Wellness Call us at 01344 300236 Call us at 01344 300236 Call us at 01344 300236 or visit technogym.com or visit technogym.com or visit technogym.com Entrance South Köln Messe/Deutz Trainstation 'ZJKDKVKQP%GPVTG%QNQIPG 2 – 5 April 2020 GET YOUR TICKET ƂDQEQOJEOVKEMGV Entrance East '064#0%'0146*5176* 9'56 Entrance for private & trade visitors '064#0%''#56 Entrance for trade visitors only HALL THEME *#.. 0'9 GLOBAL TRADING & SOURCING *#.. FASHION, BEAUTY, HEALTHY SPORTS NUTRITION *#.. 0'9 FITNESS FUTURE, DIGITALISATION, INNOVATION & TREND, TRAINING EQUIPMENT *#.. 0'9 FUNCTIONAL TRAINING, GROUP FITNESS *#..*#.. CARDIO & STRENGTH, HEALTH TRAINING EQUIPMENT, EMS & VIBRATION HALL 8 0'9 HEALTH TRAINING EQUIPMENT, INTERIOR, WELLNESS & SPA HALL 9 0'9 CONSULTING SERVICES, CARDIO & STRENGTH, EMS & VIBRATION *#.. POWER (LIFESTYLE) *#.. POWER (CLASSIC), B2B SPORTS NUTRITION %10)4'55 FIBO CONGRESS CENTRE NORTH Entrance West 0'9 4.2 0'9 0'9 5.2 4.1 5.1 6 10.2 7 0'9 0'9 10.1 8 9 Congress Centre East Congress Centre North Entrance North *+)*.+)*65 &KUVTKDWVQT0GVYQTMKPI#TGCOCVEJOCMKPI#TGC %CVYCNM+PUVCITCO#TGC/GGV;QWT5VCTU#TGC.CVG0KIJV5JQRRKPI (WVWTG(QTWO, 8+2OCVEJOCMKPI#TGC+PPQXCVKQP6TGPF#TGC'WTQRG#EVKXG )TQWR(KVPGUU5VCIG(WPEVKQPCN(QTWO.CVG0KIJV5GUUKQP DFAV (Hall 7) $QF[/KPF#TGC9GNNPGUU%QORGVGPEG%GPVTG/GGVKPI2QKPV*GCNVJ &558 +PUVCITCO#TGC/GGV;QWT5VCTU#TGC%QQMKPI#TGC+PƃWGPEGT.QWPIG #EVKXCVKQP%QORGVKVKQP#TGCU (+$12QYGT5VCIG#EVKXCVKQP%QORGVKVKQP#TGCU +PUVCITCO#TGC/GGV;QWT5VCTU#TGC .CUVWRFCVGF0QXGODGT GET YOUR TICKET The leading international trade show HQTƂVPGUUYGNNPGUUJGCNVJ Exhibition Centre Cologne, 2 – 5 April 2020 ƂDQEQOJEOVKEMGV (',725ȷ6/(77(5 Announcing Fit Tech /HLVXUH0HGLDLVODXQFKLQJDQHZSODWIRUPIRUWHFKQRORJ\LQWKHKHDOWK ʛWQHVVZHOOQHVVDQGVSRUWVPDUNHWV$YDLODEOHLQHYHU\PHGLDFKDQQHO )LW7HFKLVIRU\RXLI\RXORYHʛWQHVVDQGDUHH[FLWHGE\DOOWKLQJVGLJLWDO or some years now, we’ve been tracking and reporting on the explosion of tech innovation right across the health DQGʛWQHVVLQGXVWU\IURPPDQDJHPHQWV\VWHPVWRDSSV F DQGIURP$,WRWHFKHQDEOHGHTXLSPHQW(DFKGD\EULQJV XVQHZVRIIUHVKWKLQNLQJDQGQHZVWDUWXSV 7KHPDUNHWLVJURZLQJIDVWZLWKUHJXODUPHUJHUVDQG DFTXLVLWLRQVVHHGIXQGLQJURXQGVDQGLQFXEDWRUVHQDEOLQJWKH GHYHORSPHQWRIDZLGHUDQJHRIQHZSURGXFWVDQGVHUYLFHV 7KHVKHHUYROXPHRIFRQWHQWZHȷYHEHHQSURGXFLQJLQ WKLVDUHDKDVQRZUHDFKHGVXFKYHORFLW\LWȷVEXUVWLQJRXWRI WKHSDJHVRI+&0DQGWKH+&0PDJFRPZHEVLWHDQGVR,ȷP GHOLJKWHGWRDQQRXQFHZHȷUHODXQFKLQJDZKROHQHZSODWIRUP IRUWKLVH[FLWLQJDQGHPHUJLQJSDUWRIWKHʛWQHVVPDUNHW &DOOHG)LW7HFKLWZLOOFRQQHFWWKHFRPPXQLW\RISHRSOHZKR DUHLQWHUHVWHGDQGLQYHVWHGLQWKHʛWQHVVWHFKQRORJ\PDUNHWYLD DGDLO\QHZVZHEVLWHDWʛWWHFKJOREDOFRP OLYHLQ%HWD DUHJXODU PDJD]LQHLQVWDQWQHZVDOHUWVYLGHRIHHGVDQGDQH]LQH Leisure Media is launching the Fit Tech media platform We’ll also be active on social media, engaging in conversation RQWZLWWHU/LQNHG,Q)DFHERRNDQG,QVWDJUDPDVʛWWHFKJOREDO :HKRSH\RXȷOOMRLQWKHFRPPXQLW\DVWKHQHZVHUYLFHJHDUVXS We see the HCM and Fit Tech DQGWKDW\RXȷOOVLJQXSIRUWKHH]LQHDWʛWWHFKJOREDOFRPVLJQXS brands as being entirely +&0ZLOOFRQWLQXHWREULQJ\RXNH\ʛWQHVVWHFKQRORJ\QHZV DQGLQVLJKWVHDFKPRQWKZKLOH)LW7HFKZLOOHQDEOHXVWRUDQJH complementary and will run them PRUHZLGHO\LQRXUFRYHUDJHDQGWRJRLQWRPRUHGHWDLOIRU WKRVHZKRWKLQNGLJLWDOO\DQGZDQWDGHHSHUGLYH side by side (VVHQWLDOO\)LW7HFKZLOOEHDKXJHIXQQHOIRUFRQWHQWUHODWLQJ WRLQQRYDWLRQDQGZHȷOOWKHQFXUDWHVWRULHVIURPWKLVIHHGIRU ,I\RXȷUHDQRSHUDWRULQQRYDWLQJDURXQGʛWQHVVWHFKQRORJ\LQ +&0ȷVZHEVLWHDQGIRUWKHSULQWDQGGLJLWDOPDJD]LQHHGLWLRQV \RXUEXVLQHVVDQGZLWKVXFFHVVHVWRVKDUHDQG\RXȷGOLNHXVWR We see the HCM and Fit Tech brands as being entirely UHSRUWRQ\RXUZRUNIRU)LW7HFKSOHDVHJHWLQWRXFK FRPSOHPHQWDU\DQGZLOOUXQWKHPVLGHE\VLGH ,I\RXȷUHDVXSSOLHURIDWHFKEDVHGSURGXFWRUVHUYLFHSOHDVH ,QWKLVLVVXH SDJH LQGXVWU\WKRXJKWOHDGHU5DVPXV OHWXVNQRZLI\RXȷGOLNHWREHIHDWXUHGDQGZHȷOOORRNIRUZDUG ,QJHUVOHYKLJKOLJKWVWKHRSSRUWXQLW\FOHDUO\VD\LQJȺ+HDOWKFOXE WRWHDPZRUNLQJZLWK\RXRQWKLV PHPEHUVKLSVDUHVHHLQJORZGRXEOHGLJLWJURZWKZKLOHWKH -XVWDVRXULQGXVWU\LVEURDGHQLQJDQGH[WHQGLQJLWVLQʜXHQFH JURZWKLQWKHGLJLWDOVSDFHLVWRSHUFHQWȻ into health, wellness, sports-based activity and corporate 7KLVVLJQLʛFDQWJURZWKLQʛWQHVVWHFKQRORJ\LVEULQJLQJELJ wellbeing, so Fit Tech will also range across these sectors, LQYHVWPHQWLQWRWKHʛWQHVVVHFWRUDQGZHVHHWKHFKDOOHQJHIRU EULQJLQJ\RXDOOWKHWHFKQRORJ\QHZV\RXQHHGWRHQJDJHDQG WKHPDUNHWDVEHLQJʛQGLQJZD\VʛWQHVVWHFKDQGʛWQHVVEDVHG WKULYHLQZKLFKHYHUSDUWRIWKLVJURZLQJPDUNHW\RXFDOOKRPH EULFNDQGPRUWDUEXVLQHVVHVFDQWKULYHWRJHWKHU $V,QJHUVOHYVD\VȺ%RWKDUHDVZLOOVHHVLJQLʛFDQWJURZWKEXW Liz Terry, editor KHDOWKDQGʛWQHVVRSHUDWRUVZLOOEHPLVVLQJDPDFURWUHQGLI [email protected] WKH\GRQȷWDOVRʛQGZD\VWRGLJLWLVHWKHLUVHUYLFHVȻ @elizterry +44 (0)1462 431385 WWW.HCMmag.COM [email protected] WWW.LEISURESUBS.COM ©Cybertrek 2020 January 2020 5 UNDEFEATED FOR 20 YEARS, BODYCOMBAT CONSTANTLY REINVENTS WITH SCIENCE IN ITS CORNER TO REMAIN THE WORLD’S TOP MARTIAL ARTS INSPIRED TRAINING PROGRAMME. BODYCOMBAT HAS EVOLVED TO BE MORE INCLUSIVE AND ACCESSIBLE FOR MEMBERS WHICH IS WHY 75% OF OUR CLUB PARTNERS IN THE UK OFFER THE CLASS. HCMmag.com CONTENTS Uniting the world of fitness JANUARY 2020 No 275 44 Simon Flint is driving the growth of Evolution Wellness in Asia 16 Kam Panesar talks about his Awakn brand 05 Editor’s letter 26 HCM News 60 Are you fit for Stay up-to-date with the latest news in 2020? Insights on 12 HCM people health, fitness and physical activity from staying competitive Groupe Arkose around the world, as well as research Bouldering is emerging as a powerful news from across the industry partner in the fitness space, as the co-founders of French operator, 37 Events calendar Groupe Arkose, explain Don’t miss these important fitness industry conferences and exhibitions 16 Kam Panesar taking place in February and March 2020 A passion for fitness and a vision for building and scaling a boutique brand is driving the 38 Talking point launch of Awakn. We find out more 2020 – what’s in store? HCM talks to Rasmus Ingerslev, Emma 20 Alina & Anna Epeykina Barry, Dave Stalker and Steven Scales HCM talks to the sister duo behind about trends in the industry and what’s the launch of Flexology, one of the coming down the track for 2020 in UK’s first stretching studio brands terms of opportunities and threats 8 January 2020 ©Cybertrek 2020 76 Chi Running’s Danny Dreyer wants to enable everyone to enjoy running well 54 Retreats – a hot trend for 2020 12 Group Arkose is mixing fitness with bouldering 44 Interview 66 Design focus 82 Making a splash Simon Flint Working it The pool is the most expensive facility in New launches, new brands, acquisitions, Les Mills is known globally for its workouts, most clubs. HCM explores how it can be diversification, expansion and franchising but in New Zealand, the company is also used for aqua rehab, to sweat the asset are driving the explosive growth of a major health club operator with new and offer a valuable service to customers Evolution Wellness in Asia. The CEO facilities launching. HCM investigates talks to Kate Cracknell 88 Product innovations 70 Well at work Auro launches a new personal training 54 On the Road The corporate wellness market is growing app; Pavigym’s Wexo flooring supports A top trend for 2020 is retreats, as fast. Kath Hudson rounds up the latest cross-training zones; FunXtion’s online fitness operators such as Third Space trends and investments coming to market training tool explained and Vitapure and Digme partner with boutique travel presents its drinks dispenser, which makes operators to extend their relationship 76 Run right money, while reducing single plastic usage with members beyond the club How can you ensure your members are running right and enjoying and benefitting 90 HCM directory 60 Are you fit for 2020? from the experience? Danny Dreyer Dip into the HCM directory any time Paul Bedford on the best ways to operate invented ChiRunning so everyone can be a to find suppliers of products and in an increasingly competitive market runner. Kath Hudson finds out all about it services for your gym or health club ©Cybertrek 2020 January 2020 9 MEET THE TEAM EDITOR PUBLISHER Liz Terry Jan Williams +44 (0)1462 431385 +44 (0)1462 471909 CHOOSE HOW YOU READ PRINT HCM magazine is available in print on subscription: www.leisuresubs.com DIGITAL Read free on online and enjoy extra links and searchability: www.HCMmag.com/digital PDF MANAGING EDITOR HEAD OF NEWS A PDF edition is available to read offl ine at: Steph Eaves Tom Walker www.HCMmag.com/pdf +44 (0)1462 471934 +44 (0)1462 431385 OTHER RESOURCES FROM HCM HANDBOOK www.healthclubhandbook.com www.healthclubhandbook.com/pdf HCM WEBSITE www.HCMmag.com PRODUCT EDITOR JOURNALIST Lauren Heath-Jones Megan Whitby LEISURE OPPORTUNITES www.leisureopportunities.co.uk +44 (0)1462 471927 +44 (0)1462 471906 www.leisureopportunities.co.uk/archive HCM EZINE, INSTANT ALERTS & RSS For email use: [email protected] www.leisuremedia.com/subscribe BUYER SEARCH ENGINE DESIGN www.fitness-kit.net Paul McLaughlin +44 (0)1462 471933 CIRCULATION Michael Emmerson