SOKU ROAD MAP Development Marketing PR Production Team Influencer Outreach SoKu Launch Announcement Fix UX Bugs before beta Budget Allocation May Launch Video testing Digital Campaign Set Up Hire Brand Ambassador Tutorial build out Sizzle Reel for Partners Influencer Brand Ambassador & Dispensary Outreach Rework Shop interface Avatar building interface Activate Influencer Program Pre-Launch Features Beta Test Feedback - Bug Fix Agency Partner for Digital June Media Build out App Store SEO Post-Launch Features More Shop content Digital Media Asset Creation App Download Reporting Final App Store Approval Programmatic Asset Creation & Campaign Flight Influencer Recap Increase Influencer Upgrade Server Infrastructure Footprint Tarps of Love Set Up for September Tarps of Love Campaign Website Updates July Planning and Ordering Virtual influencer Hire additional team members Influencer Media Performances Bug Fixes Activation Influencer Activation #2 Post-Launch Features Ad display build out Campus Event Activations DEVELOPMENT DEVELOPMENT Phase I • Building out a better guided tutorial for first time users • Increasing the amount of content available in the Shop • Reworking the Shop interface, and reworking the Avatar builder interface. • More Shop content • Beta tester feedback and bug fixes. Phase II • Final App Store approval • Upgrading our server infrastructure to handle increased usage • Website updates • Bug fixes • Building out a system for displaying ads from our partners MARKETING INFLUENCERS Soku’s Director of Entertainment and multi-platinum music producer, Aaron Wells, aka “Blue Cheeze” has relationships and produced records for some of TODAY’s biggest artists in the pop and hip hop industry. These artists have a potential to reach 50 million people. With such priceless access, Soku plans on partnering with as many of these artists as possible to hold exclusive private performances via ZOOM / Facebook Live for Soku users. We will also promote and drive additional downloads through Social Media endorsements and announcements. Influencer Name Instagram Twitter Facebook Total Lil Pump 15,500,000 1,080,000 1,900,000 18,480,000 Lil Xan 4,500,000 494,000 579,000 5,573,000 Swae Lee 4,000,000 594,000 200,800 4,794,800 Slim Jxmmi 1,100,000 260,000 998,544 2,358,544 Rich The Kid 4,401,390 1,190,185 336,514 5,928,089 Mike Will Made It 1,703,122 736,023 597,024 3,036,169 Rick Homie Quan 3,211,187 1,090,846 1,400,063 5,702,096 Lil Baby 2,419,983 214,872 122,168 2,757,023 Total 36,835,682 5,659,926 6,134,113 48,629,721 Virtual Ambassadors With an aggressive Social Media Campaign, Soku will recruit and support Virtual Brand Ambassadors through online swag and give away promotions. This will drive brand awareness, create downloads and increase our Social Footprint. Brand Ambassadors Across California, we will enlist brand ambassadors at several major universities. These Campus Brand Ambassadors will be given a cost effective monthly fee to host events, dish out SoKu swag, and drive downloads on campus. (The Campus Brand Ambassador Program is Delayed For COVID Recovery) BRAND AMBASSADORS school # of students USF 12,000 UCS 18,000 AAU 20,000 CPSU 22,000 UCSB 24,000 CSUF 25,000 CSU 30,000 SJSU 34,000 major universities in california UCB 38,000 *total student population: 223,000 DISPENSARY PARTNERSHIPS To deepen the user experience and drive downloads, Soku will be partnering with targeted (by volume of sales and location) dispensaries. These dispensaries will have in-app promotional placement within the chat scenes of localized Soku users. The dispensary, in turn, will display a promotional life-size cutout of a Soku Influencer. We will also create and provide Co-Branded Swag to the dispensary to give away to Soku users in a “Show Us Your A** Campaign”. AWARENESS Programmatic DOOH Programmatic Display DIGITAL MARKETING Programmatic Native App store SEO, SEO, Geo-Targeting CONSIDERATION around specific events along with other Programmatic Mobile programatic media tactics will help Programmatic Video Social Media support launch by targeting and funneling high potential users to download the app. We can align our efforts to be in sync with our influencer and college efforts. CONVERSION Retargeting App Store SEO Web SEO PR SUPPORT Meaningful Marketing Throughout the launch we’ll be coordinating with key publications and media outlets to let people know what’s going on with SoKu. In addition to traditional PR strategies we’ll be leveraging a campaign for social good called Tarps of Love. We’ll be handing out free tarps to the homeless population in Portland Oregon. This Project is scheduled for September, 2020 PRODUCTION VIDEO PRODUCTION Video Productions will be key to communicating what SoKu is doing and all about. These productions will allow us to seamlessly tie together all of the strategies set in place from Ambassadors to Influencers and Partnerships. We’ll be documenting it all and packaging it up into digestible content to be distributed via social media, media outlets and digital media ads. TEAM The Team Bob Silver. Bob Silver is our visionary, founder and team leader. He is instrumental in securing our initial funding and will continue to push our company forward with his business acumen and marketing savvy. Bob’s vision for the company, creativity and ability to realize the vision will make SoKu successful. By leveraging his relationships he has provided the company opportunities we would not have had otherwise. His strong character and leadership will take this company to its ultimate success. Bob is the driving force behind the company; he makes things happen, puts together the resources to support the team and takes our product to the market place. Toi Hershman. As the Director of PR and Media, Toi handles external relations with lenders, key stakeholders and vendors and works to help market the company to the world. An understanding of details of the business and an enjoyment of handling those details are her essential skills. Toi works to set in motion the vision, strategic plan and goals for SoKu. Aaron Wells (aka Blue Cheeze). As the Director of Entertainment and Talent, Blue Cheeze is responsible for facilitating and managing a critical piece of the launch of Soku.Blue Cheeze, in house producer of Ear Drummer Records, currently working with artists such as Katy Perry, Rae Sremmurd, Rick Ross, Miley Cyrus and many others. He has created a path and have attracted a plethora of industry leading music artists to assist in the launch and exposing Soku to millions of followers. At the time of this writing, Blue Cheeze produced the #2 downloaded hip hop / rap song “Falling Down” featuring Lil Peep and XXXtenacion. TIMELINE & LAUNCH TIMELINE May June July Aug Sep Oct Nov Development Pre-Beta Beta Pre-Launch Post-Launch App Downloads 7,500 22,500 55,000 110,00 225,000 Marketing Campaign Digital Ads & SEO Ambassador Program Influencer Program Launch Tactics University Outreach Activations Partnerships Production Sizzle Reel Social Videos Ambassador Sizzle Influencer Sizzle Digital Assets Launch Recaps 420,000 Downloads Trajectory 225,000 110,000 55,000 22,500 7,500 May July Sep Nov Jan Total downloads June Aug Oct Dec Feb 2020 Forward Looking Statements Any statement contained in this press release that do not describe historical facts may constitute a forward- looking statement as the term is described in the Private Securities Litigation Reform Act of 1995. Such forward looking statements include, among other things, statements regarding the offering, the expected gross proceeds, the expected use of proceeds and the expected closing of the offering. Any forward-looking statements are based on current expectations and are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the company’s ability to develop, market, sell its products; the expected benefits and efficacy of the company’s products; the availability of substantial additional funding for the company to continue its operations and to conduct research and development and future product commercialization and the company's business, research, product development, marketing, distribution plans and strategies. .
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